FIRST LOOK

NEW GUNS AND GEAR

ACCESSORIES

Ulticlip Unveils...

Building on the success of the Ulticlip, the company has unveiled their latest carry solution — the UltiLink. Billed as a “Rapid Attachment, Modular...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
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New Products...

Pulsar introduces the ultra-powerful Thermion XG50 thermal riflescope. This riflescope boasts 640x480 microbolometer strength and 12-micron pixel detail
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New Products...

The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
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Light ’Em Up

Although you can still find cheap plastic lights, most of today’s lights are high intensity, high-tech accessories more at home in the gun store than the...
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New Products...

EAA’s next generation of Girsan Regard pistols include the Regard Gen 4. The 9mm features a competition-style slide and barrel with deep slide serrations...
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Ammunition

New Winchester...

Primed for 2021, Winchester recently unveiled a large batch of new ammunition offerings for the New Year. Included in the three-day release was a new line...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
Read Full Article
New Products...

Galco’s Ankle Trauma Medical Kit (ATM-KIT) carrier is designed for convenient everyday carry of medical tools and supplies for first responders,
Read Full Article
New Products...

EAA’s next generation of Girsan Regard pistols include the Regard Gen 4. The 9mm features a competition-style slide and barrel with deep slide serrations...
Read Full Article
New Products...

CenterPoint Archery’s new and improved CP400 arrives with a silent cranking device, is 6” axle to axle when fully cocked and measures anywhere from...
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Carry Options

Belts, Holsters, Magazines, Speed Loaders
New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
Read Full Article
New Products...

Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options
Read Full Article
New Products...

Pulsar introduces the ultra-powerful Thermion XG50 thermal riflescope. This riflescope boasts 640x480 microbolometer strength and 12-micron pixel detail
Read Full Article
New Products...

The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
Read Full Article
New Products...

Galco’s Ankle Trauma Medical Kit (ATM-KIT) carrier is designed for convenient everyday carry of medical tools and supplies for first responders,
Read Full Article

Click Here To View More Carry Options Articles

FIREARMS

FIRST LOOK AT HANDGUNS, RIFLES & SHOTGUNS
Smith & Wesson...

During an online virtual event, Smith & Wesson announced the latest iteration of the popular M&P Shield series — the new M&P9 Shield Plus and M&P9 Shield...
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Colt Anaconda...

Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. New for 2021, the 6-shot .44 Magnum Colt Anaconda has been redesigned...
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SIG Custom Works...

Already one of the most popular pistols in competitive shooting, the P320MAX takes the P320 X5 Legion to the next level thanks to performance enhancements...
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Aero Precision EPC
Epic PCC: Aero...

For gun DIYers, few experiences are as epic as the adventure of building your own firearm. New for 2021, Aero Precision is entering the pistol caliber...
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Standard Mfg....

If once is nice, logic says twice is better, right? Launched in 2019, the dual-barrel and trigger Standard Manufacturing S333 Thunderstruck revolver has...
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First Webley &...

A few months ago, we reported Webley & Scott Mk IV revolvers would be produced in India under the UK manufacturer’s Indian subsidiary, Webley & Scott India.
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Gun Care

RAPID DEFENSE:...

Already available in standard and optics-ready models with and without a red dot, Springfield has announced an updated and upgraded version of the popular...
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New Real Avid...

From cleaning kits to multi-tools, Real Avid seeks to be the leader in "Gun DIY." New for 2021, Real Avid has introduced a line of proprietary chemicals...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
Read Full Article
When You Buy A...

Every customer who purchases a gun has the potential to purchase gun-care and cleaning supplies and equipment. As the song says, they “go together like a...
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Product Showcase...

Mossberg’s 940 JM Pro autoloading competition 12-ga. shotgun platform is available in two models. Both feature 24” barrel lengths,
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Knives

Knives For EDC +...

It may be easiest to think of your knife-buying customers belonging to one of two distinct groups — those looking for everyday carry options, and those...
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Gerber Reserve...

Made from premium-grade materials, Gerber Reserve knives are “built on the pillars of quality, affordability, and ingenuity” and only available online...
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Outdoor Edge...

System of replaceable blades. With the simple push of a button, replacing a dull blade or changing blades based on need is both quick and easy.
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New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
Read Full Article
New Products...

The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
Read Full Article
Product Showcase...

Mossberg’s 940 JM Pro autoloading competition 12-ga. shotgun platform is available in two models. Both feature 24” barrel lengths,
Read Full Article

Click Here To View More Knives Articles

SIGHTS & OPTICS

BETTER OPTIONS FOR HITTING THE TARGET
ATN Optics Now...

New for 2021, ATN has gone Mossy, offering X-Sight 4K Pro, ThOR 4 and ThOR LT models in three different Mossy Oak patterns — Bottomland, Break-Up Country...
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New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
Read Full Article
New Products...

Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options
Read Full Article
New Products...

The Freedom Red Dot Sight (RDS) from Leupold is now available in a black ring model with an all-black finish. The RDS is available in two models:
Read Full Article
New Products...

Galco’s Ankle Trauma Medical Kit (ATM-KIT) carrier is designed for convenient everyday carry of medical tools and supplies for first responders,
Read Full Article

Click Here To View More Sights & Optics Articles