FIRST LOOK
NEW ITEMS AND MORE
ACCESSORIES
Divide Gun...
Divide Gun Company announced the MTN Lite Ti Suppressor, offering lightweight sound suppression to extreme backcountry hunters and long-range shooting...
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Buck Knives 2026...
Leading the Buck Knives' 2026 class are the 110 and 112 Slim Heritage Elites, a refined evolution of two of brand's most legendary knives.
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FN Enters Optic...
A new pistol-mounted red dot sight that uses advanced holographic technology powered by ImageGuide to improve aiming performance.
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New Products -...
The latest new products — featuring guns, optics, bags, eyewear and more — from Shooting Industry’s June 2025 issue.
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New Products |...
New products from the July 2024 issue — featuring a cross section of the latest firearms, accessories and more.
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New Products -...
New products from the shooting, hunting and outdoor industry — inside Shooting Industry's May 2023 issue.
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Ammunition
Speer...
Speer Ammunition’s Gold Dot Deals promotion offers consumers a rebate worth 20 percent of their purchase price.
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New Products -...
The latest new products — featuring guns, optics, bags, eyewear and more — from Shooting Industry’s June 2025 issue.
222
New Products |...
New products from the July 2024 issue — featuring a cross section of the latest firearms, accessories and more.
196
New Products -...
New products from the shooting, hunting and outdoor industry — inside Shooting Industry's May 2023 issue.
196
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
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2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
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Carry Options
Belts, Holsters, Magazines, Speed Loaders
FIREARMS
FIRST LOOK AT HANDGUNS, RIFLES & SHOTGUNS
Springfield...
Springfield Armory has created another high-value offering capable of generating strong interest across multiple customer segments.
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Savage’s REVEL...
With the introduction of the REVEL Tactical, Savage Arms is leaning into younger buyers looking for something different than the typical semi-auto platform...
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CZ Unveils...
CZ is aiming to change the striker-fired handgun market with the introduction of the new CZ DUTY, a modular pistol platform designed for personal defense,...
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Why .300...
.300 Blackout was engineered around a powder charge sized for a shorter barrel from the start. That single design choice is why the cartridge has become the...
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Smith & Wesson...
Enthusiasts can own one of these exclusive lever-action rifles featuring exceptionally detailed engravings, available in either .44 Magnum or the...
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New Winchester...
Time to Cowboy Up with Winchester Air Rifles new CO2-powered Single Action Western Revolver.
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