FIRST LOOK
NEW ITEMS AND MORE
ACCESSORIES
FN Enters Optic...
A new pistol-mounted red dot sight that uses advanced holographic technology powered by ImageGuide to improve aiming performance.
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New Products -...
The latest new products — featuring guns, optics, bags, eyewear and more — from Shooting Industry’s June 2025 issue.
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New Products |...
New products from the July 2024 issue — featuring a cross section of the latest firearms, accessories and more.
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New Products -...
New products from the shooting, hunting and outdoor industry — inside Shooting Industry's May 2023 issue.
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2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
193
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
92
Ammunition
New Products -...
The latest new products — featuring guns, optics, bags, eyewear and more — from Shooting Industry’s June 2025 issue.
222
New Products |...
New products from the July 2024 issue — featuring a cross section of the latest firearms, accessories and more.
196
New Products -...
New products from the shooting, hunting and outdoor industry — inside Shooting Industry's May 2023 issue.
196
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
193
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
92
2023 New Product...
Shooting Industry’s New Product Showcase provides a useful reference for your store to get ahead of the competition.
92
Carry Options
Belts, Holsters, Magazines, Speed Loaders
FIREARMS
FIRST LOOK AT HANDGUNS, RIFLES & SHOTGUNS
Henry Expands...
Henry's broad lineup of new models are built for target shooting, plinking, small game hunting, and modern rimfire enthusiasts.
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Smith & Wesson...
The Bodyguard 38 2.0 enhanced small frame revolver is purpose-built to provide dependable personal protection in a compact, lightweight platform.
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Savage Plants...
These Harvester models now feature the advanced AccuFit V2 stock system, providing shooters with unparalleled customization and performance enhancements.
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Springfield...
The 1911 Garrison Target pistols in .45 and 9mm offer shooters a classically styled 1911 with modern features designed to wring out maximum accuracy potential.
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Taurus Deputy...
Rooted in the enduring design of traditional Old West revolvers, the new Taurus Deputy Dual Cylinder features a 5.5-inch barrel and a high-gloss polished...
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Ruger Introduces...
Ruger announced something left‑handed shooters have been asking for — left‑handed models of the Ruger American Rifle Generation II.
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