Since the ATF introduced its eForms system, including the much-anticipated electronic Form 4 for suppressors and other NFA items, processing time has been...

Are consumers returning to gun stores this holiday season or is the "Trump Slump" keeping them home?

Rapid Gun Systems works behind the scenes to ensure you and your sales associates can focus on delivering exceptional customer service to hunters ready to...

After years of rejected ads, flagged accounts and policy headaches, it’s time to take another look. Dealers who write off Facebook and Instagram entirely...

The goal isn’t more automation. It’s better timing, better relevance and better follow-through to create steadier range traffic, stronger class...

Savage Arms helps raise more than $1 million for youth shooting teams and organizations through their support of Midway USA Foundation.

There is a wealth of online training content you can share with customers and it won't cost you a dime.

Securely storing firearms is one of the most effective methods of helping your customers reduce suicide, accidents and theft.

Let’s go beyond the basics and look at other ways data can help any store make better decisions in an unclear and difficult market economy.

Is the Trump slump back? How have other factors, including stubborn inflation, high energy and food prices, and the upcoming midterm elections, impacted...

Despite some breathless headlines about a recent federal judge's decision, suppressors and other NFA items are not suddenly unregulated. The ruling is a...

Even when you do not win an original online order, you may control the most memorable part of the experience and earn a continued relationship.

Customers don’t need more pressure to buy. They need more clarity to decide. The goal isn’t to move people through the store. It’s to guide them...

When you invest in explaining training in a way that lays out the path forward and shows people what to expect, you lower defenses and make the next step...

There’s no debate: Salesmanship is a perishable skill. The ability to engage with a customer and close a profitable sale is something that must be learned...