A unique online event allows dealers to take advantage of incredible deals and savings available only at rsrgroup.com.

Since the ATF introduced its eForms system, including the much-anticipated electronic Form 4 for suppressors and other NFA items, processing time has been...

Are consumers returning to gun stores this holiday season or is the "Trump Slump" keeping them home?

After years of rejected ads, flagged accounts and policy headaches, it’s time to take another look. Dealers who write off Facebook and Instagram entirely...

The goal isn’t more automation. It’s better timing, better relevance and better follow-through to create steadier range traffic, stronger class...

Savage Arms helps raise more than $1 million for youth shooting teams and organizations through their support of Midway USA Foundation.

The customer standing in front of you, and the paperwork that comes with him, gets your full attention. The phone just needs a plan for the minutes when...

By combining anti-theft protection, compliance-minded design, and customer-focused merchandising, the Gun Warden system demonstrates how modern firearm...

There is a wealth of online training content you can share with customers and it won't cost you a dime.

If you’re offering beginner classes as gifts, plan to have a second visit ready to offer, before you start promoting the first.

EZFacility has launched a redesigned website that makes it easier for shooting range and gun club operators to explore facility management solutions...

With the launch of its free Range Ready resource portal, Real Avid is providing shooting enthusiasts and firearms owners with practical guidance designed to...

Customers don’t need more pressure to buy. They need more clarity to decide. The goal isn’t to move people through the store. It’s to guide them...

When you invest in explaining training in a way that lays out the path forward and shows people what to expect, you lower defenses and make the next step...

There’s no debate: Salesmanship is a perishable skill. The ability to engage with a customer and close a profitable sale is something that must be learned...