Are consumers returning to gun stores this holiday season or is the "Trump Slump" keeping them home?

Rapid Gun Systems works behind the scenes to ensure you and your sales associates can focus on delivering exceptional customer service to hunters ready to...

Fresh off navigating Y2K, Shooting Industry readers were already learning about the added benefits of a strong e-commerce presence nearly 24 years...

Shops that grow with intention invite feedback, interpret it with common sense, and implement changes that make buying — and returning — easier.

Early 2026 isn’t about pushing volume. It’s about shaping behavior. Businesses that recognize this tend to build stronger loyalty, steadier traffic and...

Small tweaks can carry a lot of weight this time of year. And sometimes, that’s all the holiday rush really requires for the win.

Securely storing firearms is one of the most effective methods of helping your customers reduce suicide, accidents and theft.

Let’s go beyond the basics and look at other ways data can help any store make better decisions in an unclear and difficult market economy.

Welcome to “National Firearm Industry Data

Securely storing firearms is one of the most effective methods of helping your customers reduce suicide, accidents and theft.

Time to look ahead, and trends are already emerging in the New Year, with many carrying over from late 2025.

Are consumers returning to gun stores this holiday season or is the "Trump Slump" keeping them home?

There’s no debate: Salesmanship is a perishable skill. The ability to engage with a customer and close a profitable sale is something that must be learned...

For this special Range Issue, I thought a rundown of some “best practices” I’ve picked up in 500+ onsite visits to individual ranges around the...

The beginning of summer often marks a slowdown in firearms sales depending, of course, on a store’s inventory mix and the demographics of its customer base.