Are consumers returning to gun stores this holiday season or is the "Trump Slump" keeping them home?

Rapid Gun Systems works behind the scenes to ensure you and your sales associates can focus on delivering exceptional customer service to hunters ready to...

Fresh off navigating Y2K, Shooting Industry readers were already learning about the added benefits of a strong e-commerce presence nearly 24 years...

The marketing and advertising universe (a better term is “metaverse”) moves fast, and no marketer sees this more than those who live in social media.

In last month’s issue, we shared why traditional marketing tactics still have a place in your overall marketing strategy, but there’s no denying...

We’ve all heard the claims — newspapers and magazines are dying industries, no one watches regular TV anymore, direct mailers are a waste of money …...

Let’s go beyond the basics and look at other ways data can help any store make better decisions in an unclear and difficult market economy.

Welcome to “National Firearm Industry Data

One of the biggest decisions facing prospective as well as established dealers alike is determining which point-of-sale (POS) system they’re going to...

Are consumers returning to gun stores this holiday season or is the "Trump Slump" keeping them home?

You don’t need to reinvent your store or change your identity to welcome a broader range of customers.

When selecting heating options for an indoor or outdoor range, there are a number of factors to consider beyond comfort, such as energy efficiency and...

There’s no debate: Salesmanship is a perishable skill. The ability to engage with a customer and close a profitable sale is something that must be learned...

For this special Range Issue, I thought a rundown of some “best practices” I’ve picked up in 500+ onsite visits to individual ranges around the...

The beginning of summer often marks a slowdown in firearms sales depending, of course, on a store’s inventory mix and the demographics of its customer base.