ICYMI: Industry News
From Oct. 21–25, 2024

Henry Auctions 1-Of-1 Rifle For Stand Up For Heroes Event

Henry USA announced a new Guns for Great Causes charity auction to benefit America’s veterans, service members, and their families through the Bob Woodruff Foundation and their 18th annual Stand Up for Heroes event.

Donated by Henry Founder and CEO Anthony Imperato, the rifle features stunning hand-chased engraving, a genuine exhibition-grade American walnut buttstock, serial number SUFH2024 and a handmade walnut tabletop display.

“Our gratitude for America’s service members and veterans knows no bounds, and the team here is exceedingly proud to donate this stunning rifle for such a worthy cause,” said Imperato. “We’re shooting for a new company auction record with this rifle, which has all the hallmarks to set the new high bar. I look forward to presenting the Bob Woodruff Foundation with a sizable check to further their vital hard work.”

All proceeds from this auction, ending on November 6th at 9 p.m. EST, will be presented to the Bob Woodruff Foundation in full support of their mission to provide stable and successful futures for those who serve.

For more info: henryusa.com

Benelli USA, Beretta Gallery Dallas Support NSSF’s Protect Liberty PAC

The NSSF’s Protect Liberty Political Action Committee (Protect Liberty PAC) announced it received a $25,000 financial contribution from Benelli USA and another $25,000 contribution from the Beretta Gallery Dallas. The contributions will be used to elect candidates dedicated to preserving and protecting liberty, freedom and the Constitutional rights of all Americans, especially our Second Amendment rights which are under constant attack. Election Day is just 15 days away.

“With polls showing a razor-thin presidential race coming down to just a few critical key swing states, we know each and every vote from a hunter, recreational shooter and Second Amendment supporter will have an outsized impact on the outcome on November 5th,” said Lawrence G. Keane, Protect Liberty PAC treasurer.

Protect Liberty PAC is a federally registered “super PAC” founded in 2023 by NSSF. Protect Liberty PAC is an independent-expenditure-only political committee and can accept unlimited personal and corporate contributions from companies in or outside of the industry, so long as they do not have federal contracts. Protect Liberty PAC will expressly advocate for the election or defeat of specific candidates and that advocacy will be completely independent of any candidate or political party.

For more info: protectlibertypac.com

Silencer Central Launches BOGO Promotion

Silencer Central announced the return of its popular Buy One Get One (BOGO) promotion running through the end of 2024. Customers who purchase any BANISH suppressor priced at $849 or higher will receive a free BANISH 22K-V2 rimfire suppressor, a $465 value.

“One of the reasons we love the BOGO promotion is because it helps people get the suppressors they really want,” said Brandon Maddox, CEO of Silencer Central. “We hear from customers all the time who are looking for a suppressor for their centerfire rifles or pistols, but also want one for their rimfire guns. This deal lets them get both while saving money.”

The following BANISH suppressors qualify for the deal: BANISH 223, BANISH Speed, BANISH Speed K Ti, BANISH 30, BANISH 30 GOLD, BANISH Backcountry, MeatEater by BANISH, BANISH 338, BANISH 45 and BANISH 46-V2.

The BOGO promotion is valid from Oct. 21, 2024, until Dec. 31, 2024, or while supplies last.

For more info: silencercentral.com/bogo

Hydra Weaponry Partners With Chuck Buis Consulting

Hydra Weaponry announced its efforts to expand into the international law enforcement and military markets through a partnership with Chuck Buis of Chuck Buis Consulting.

On the heels of announcing Hydra Weaponry’s move into a new larger 20K square foot manufacturing facility, the expansion into international sales required the expertise of a seasoned consultancy service to establish relationships within the international community. Buis will work with various representatives, agencies, and distributors to engage in business on behalf of Hydra Weaponry.

“The unique modularity of the MARCK-15 rifle platform makes it an ideal international law enforcement and military weapon system for militaries and agencies that need more caliber options available on a singular platform that they can be easily trained on,” Mack Gwinn III, CEO of Hydra Weaponry, explained. “In order to introduce the weapon system to potential customers, Hydra needed an expert in the international arena for firearms, logistics, requirements, trade shows and contacts. That choice is Chuck Buis.”

For more info: hydraweaponry.com

ZeroTech Kicks Off Exclusive Bino Rebate Promotion

ZeroTech’s limited-time promotion offers a free bino rebate with the purchase of select riflescopes. From now until December 31, 2024, customers can enhance their outdoor experience with this incredible offer, allowing them to enjoy the perfect pairing of riflescopes and binoculars from the same product line.

Promotion Details:

Purchase a Thrive or Vengeance Scope: Receive a pair of Thrive Binoculars.

Purchase a Thrive HD Scope: Receive a pair of Thrive HD Binoculars.

Purchase a Trace or Trace Advanced Scope: Receive a pair of Trace Binoculars.

This initiative is designed to provide outdoor enthusiasts with a comprehensive optics package that elevates their adventures, whether in the field or enjoying nature’s beauty.

For more info: zerotechoptics.com/promotions/free-pair-of-binos-with-purchase-of-any-riflescope/

Brownells Introduces L.E. & Military Discount Program

Brownells is showing its support for individuals working in law enforcement and the military by introducing a discount program exclusively for them. This program reflects Brownells’ commitment to giving back to those who courageously risk their lives every day.

The discount is available to all active law enforcement and military personnel, as well as professional department gunsmiths and armorers. Eligible customers can create an account on the Brownells website to access reduced prices on a wide range of products.

For more info: brownells.com/le-gov

Smith & Wesson’s Opti-mize The Holidays Rebate Program Begins

Smith & Wesson Brands Inc. started its Opti-mize the Holidays rebate program.

The offer will include one free Vortex Strikefire II Red Dot with each new qualifying purchase of an eligible M&P 15 Sport II or Sport III rifle or a Vortex Crossfire Red Dot with each new qualifying purchase of an M&P FPC or S&W Response carbine between October 18th, 2024, and December 31st, 2024. This limited time offer provides an excellent opportunity for customers to acquire high-quality Vortex optics that enhance their shooting experience.

When paired with the Sport III platform, the versatile Strikefire II Red Dot creates the ideal modern sporting rifle package for both novice and experienced shooters alike. For those in the market for a high-performing pistol caliber carbine, the FPC or Response models make the perfect companion for a 9mm sidearm and come with a free Vortex Crossfire Red Dot. These combinations not only maximize performance but also provide significant savings during the holiday season.

For more info: smith-wesson.com/rebates