ICYMI: Industry News
,July 28–Aug. 1, 2025

August Is National Shooting Sports Month

NSSF invites everyone to celebrate the shooting sports during the 2025 National Shooting Sports Month this August. Whether it’s an experienced marksman, a first-time gun owner or someone simply curious about the shooting sports, there’s no better time to get involved, improve skills and introduce someone new to the range.

Now in its eighth year, National Shooting Sports Month encourages all Americans to experience the excitement of target shooting while promoting safe and responsible firearm use. Ranges, retailers, manufacturers and industry partners across the country are joining forces to host special events, training sessions and promotions throughout the month.

“National Shooting Sports Month is a time to recognize and celebrate the values that define the shooting sports — safety, responsibility, skill development and community,” said Joe Bartozzi, president and CEO of NSSF. “Whether you’re welcoming a newcomer to the range or honing your own abilities, this month serves as a nationwide call to participate, mentor and support one of America’s longstanding recreational traditions.”

Ways to get involved include visiting a range, bringing someone new, downloading free targets, celebrating on social media, hosting or attending an event, making August a target.

National Shooting Sports Month is an opportunity to be part of something bigger.

For more info: letsgoshooting.org

NDA Partners With GunBroker To Raise $50,000+

The National Deer Association (NDA) raised more than $50,000 through its recent fundraising auction on GunBroker.com.

By partnering with GunBroker.com, the NDA was able to tap into a national audience of passionate hunters, sportsmen and collectors. The auction featured more than 70 items, including firearms, accessories, hunting trips and one-of-a-kind experiences.

“We’re incredibly grateful to GunBroker and their engaged community for helping make this auction a resounding success,” said Lauren Varner, chief development officer of the National Deer Association. “Not only did it generate critical funding for our mission, but it also showed how passionate the hunting and shooting community is about supporting wildlife conservation. Partnerships like this are key to helping us ensure the future of wild deer, wildlife habitat and hunting.”

GunBroker.com has long supported conservation, veterans, shooting sports and Second Amendment advocacy organizations by providing a no-fee platform for their fundraising efforts. Dedicated pages allow these non-profit groups to host fundraising auctions as well as communicate their missions and other information to the GunBroker community.

“We’re proud to support organizations like the National Deer Association that are making a real difference for wildlife and our way of life,” said Allen Forkner, VP of public relations and brand management for GunBroker.com. “Whether it’s conservation, veteran support, 2A advocacy or growing the shooting sports, we believe in using our platform to help these groups reach a broader audience and achieve their goals.”

For more info: gunbroker.com

WATCHTOWER Firearms Expands Dealer Network

WATCHTOWER Firearms is actively expanding its nationwide dealer network. With improved production capabilities and streamlined logistics, WATCHTOWER Firearms is now shipping its most popular firearms within 48 hours and invites qualified dealers worldwide to become part of its rapidly expanding network.

Among the high-demand models now in stock are the APACHE double-stacked 1911, the DEMOLITIA 1911 pistol — developed in collaboration with YouTube sensation and firearms expert Matt Carriker — and the new DEMOLITIA Blackout Edition.

WATCHTOWER Firearms will showcase these top-performing products along with new, unreleased innovations at primary fall industry shows, including the Nation’s Best Sports (NBS) Fall Market, Worldwide Fall Expo and the NASGW Expo.

“AT WATCHTOWER Firearms, our mission is to deliver uncompromising performance to every shooter — from tactical professionals to discerning enthusiasts,” said Jordan Davis, WATCHTOWER chief growth officer. “With our increased capacity, rapid shipping and growing dealer program, now is the perfect time to join the WATCHTOWER network.”

For more info: watchtowerfirearms.com

Canik Launches Limited-Time Summer Rebate Program

Canik USA announced a summer rebate program, offering consumers up to $100 back on qualifying Canik handguns purchased between July 29 and September 30, 2025.

Claiming a rebate is fast and easy:

1. Purchase any qualifying Canik firearm between July 29–September 30, 2025.

2. Scan the QR code found in participating dealer materials or visit rapid-rebates.com/canikrebate.

3. Complete the short rebate form and upload your proof of purchase.

“This rebate is our way of saying thank you to the Canik community,” said Canik USA Marketing Director Jeff Rose. “We’re proud to offer top-tier engineering at a price that makes sense — and this is just one more way we back that promise.”

For more info: rapid-rebates.com/canikrebate

Laser Ammo Highlights Partnership With USDSA

Laser Ammo USA Inc. is proud to continue its partnership with the United States Deputy Sheriff’s Association (USDSA) in a shared commitment to enhance officer safety across the country. Through this ongoing collaboration, Laser Ammo and USDSA are able to combine their expertise and resources to support law enforcement with effective training services.

USDSA, a national nonprofit organization, is committed to supporting law enforcement, their families and the communities they serve. Through various initiatives, USDSA provides law enforcement with critical resources and skills. USDSA’s training program is offered nationally in collaboration with agencies, serving city, county, state and federal law enforcement.

“I would only recommend products that we truly believe in and significantly enhance the quality of our training, and Laser Ammo’s products have absolutely done that at USDSA,” said USDSA Law Enforcement National Training and Program Director Mike Willis. “We use their products in all of our training classes because they provide law enforcement with highly realistic, yet completely safe and efficient training. The feedback we receive on Laser Ammo’s training solutions is always great, and we value their impact in advancing our mission to improve law enforcement training.”

“Laser Ammo is proud to support and partner with the USDSA to provide advanced training and tools for law enforcement all over the country,” said Laser Ammo’s Lead Law Enforcement & Military Specialist, Sgt. Colin P. Gallagher (Ret). “This partnership supports USDSA’s mission to enhance officer safety and readiness through realistic, free training. Through this collaboration, we can help departments nationwide access premium training with state-of-the-art training technologies.”

To further support law enforcement, Laser Ammo provides special law enforcement department pricing and has a team of specialist veterans who travel across the U.S. to demonstrate innovative products and advise departments on the best solutions for their needs.

For more info: laserammo.com

Celerant & American Feeder Help Retailers Expand Product Lines

Celerant Technology announced a new partnership with American Feeder, a supplier of outdoor feeding equipment for deer, fish and game management. This new integration enables Celerant’s clients, especially those in the hunting and fishing markets, to offer large, in-demand feeders through both their store and e-commerce channels without having to keep inventory on hand.

“This partnership with Celerant streamlines our ordering process and allows retailers to offer our feeding equipment to customers more efficiently,” stated Matt Swainbank, sales manager at American Feeder. “By integrating our product line directly into retailers’ systems, we’re helping them serve more customers while eliminating the hassle of managing additional inventory.”

“We look for partnerships that make it easier for our retailers to say ‘yes’ to customer requests without adding operational burden,” said Michele Salerno, CGO of Celerant. “The American Feeder integration does just that — whether a customer walks into the store or shops online, our retailers can fulfill the order on the spot, without stocking the item. It’s a win-win for retailers and their customers.”

For more info: celerant.com/americanfeeder

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