ICYMI: Industry News
From August 9–13, 2021
Davidson’s Launches New Dealer Website
Davidson’s announces the official launch of its new dealer website at davidsonsinc.com.
The new Davidson’s Online (DOL) has been revamped to provide an immersive shopping experience for Davidson’s dealer base.
Incorporating many new features, the DOL will offer the industry’s leading source of authoritative information to further educate dealers on Davidson’s product lines. Multiple high-res images, videos and romance copy will accompany each SKU offered by Davidson’s.
“Constant improvement is a top priority at Davidson’s,” said Scott Lester, Davidson’s director of marketing. “As a result, our most recent website enhancements are here. Ease of use, modern styling, and vastly improved product data were all built with our dealer base in mind.”
Ordering and account management has been simplified, product information has greatly increased and assets have been added to help Davidson’s dealer base with their own internal marketing and advertising efforts.
“Not only will [the website launch] serve our dealers, but it helps our account executives continue to provide the legendary service for which Davidson’s is known,” added Mike Massimo, Davidson’s VP of sales.
The new dealer website from Davidson’s launched, Aug. 11, 2021.
For more info: davidsonsinc.com.
Celerant Integrates With Gun Accessory Supply
Celerant Technology has formed a new distributor integration with Gun Accessory Supply. Through the integration, dealers can expand their product line with thousands of firearm accessories, import product data and automatically reorder inventory with Celerant’s point of sale.
“Gun Accessory Supply has partnered with Celerant Technology, and now, through our integration, offers the convenience of a modern retail software built for firearms to all our dealers,” stated Rebecca Day, executive director of Gun Accessory Supply. “We believe our partnership gives our dealers a technological advantage to stay profitable in the growing market.”
Gun Accessory Supply carries products from over 200 brands, including: American Tactical, Beretta, Bob Allen, Browning, Sellier & Bellot, Federal, and Magtech, Crosman, DAC Technologies, G.P.S., Gun Vault, Holosun, Leupold, Trjicon, Hoppe’s, MAG-Lite, MAKO, Ruger, SureFire, Nine-line and Walker’s.
“Partnering with Gun Accessory Supply not only provides our dealers with a distributor focused solely on accessories, it allows them to streamline and automate inventory supply, product data for endless aisles, and fulfillment processes- enabling them to be more competitive, support their customers’ needs more efficiently, and increase profit,” said Ian Goldman, Celerant CEO and president.
For more info: celerant.com, gunaccessorysupply.com.
Outdoor Edge Announces Kryptek Camouflage Partnership
Outdoor Edge has established a new partnership with Kryptek Camouflage. Through this partnership, select Outdoor Edge products will now sport the Kryptek Highlander camouflage pattern.
“We selected the Kryptek Highlander pattern because of its cutting-edge technology and being specifically designed for a variety of geographical regions and elevations, offering unsurpassed concealment,” said David Bloch, Outdoor Edge president and founder.
“This partnership with Kryptek is very exciting being founded by our American heroes who share our common mission to support conservation, the military and our hunting heritage,” added Will Morgan, Outdoor Edge marketing director.
For more info: outdooredge.com.
FN 509 MRD-LE Selected By LAPD
FN America has announced the FN 509 MRD-LE was chosen by the Los Angeles Police Department (LAPD) as their new duty pistol.
“The LAPD is one of the largest and most elite law enforcement agencies in the country, with roughly 10,000 uniformed officers, and we’re proud they have chosen the FN 509 MRD-LE as their next duty pistol,” said Mark Cherpes, FN America president and CEO. “Serving the men and women of an outstanding law enforcement agency like the LAPD brings great pride to everyone at FN, we look forward to supporting their police force with a remarkable handgun platform their officers will rely on every day.”
During the LAPD handgun trials, FN competed against several contenders in a 20,000-round-count endurance qualification, which it surpassed with zero malfunctions.
The accuracy of the FN 509 MRD-LE starts with the patented FN Low-Profile Optics-Mounting System. Adapted from the original development for the U.S. Army’s handgun trials, it gives officers added precision and sighting versatility.
“LAPD needed the ability to quickly and securely mount a variety of duty-rated micro red dots to their service pistols to improve the accuracy potential of their handguns and their officers,” said Charles “Bucky” Mills, Sr. Director of Law Enforcement Sales for FN America, LLC. “FN pioneered the MRD mounting technology the LAPD required, enabling precision shot placement and immediate target engagement no matter the environment.”
For more info: fnamerica.com.
Winchester Ammunition Awarded FBI Sniper Contract
Winchester Ammunition is the award recipient of a .308 Win./7.62×51 NATO contract from the FBI. With a five-year term and a value threshold of $5 million, the contract is the first of its kind in this caliber and is established in support of the FBI’s prestigious sniper program.
The Winchester 169-gr. Sierra boat tail hollow point .308 Winchester cartridge was selected as the sole source for deployment by the FBI after undergoing the agency’s rigorous testing protocol and examination process.
“To the East Alton and Oxford teams responsible for this great win, thank you for your diligent work on this competitive and highly technical project,” said Brett Flaugher, Winchester president. “This victory speaks to the talents and expertise of our team and I am very proud to see Winchester being selected once again by a premier national security organization such as the FBI.”
For more info: winchester.com.
ArachniGRIP Launches New Website
ArachniGRIP, creator and manufacturer of the innovative Slide Spider adhesive slide grip, announces the launch of its new website.
The website features the use of new graphics and better descriptions of products, which will help customers get a more complete picture of the full product line. The site layout is easier to navigate and allows for a faster and more efficient checkout process. The site has been optimized for more effective SEO to help connect potential clients with the site.
“We’re excited to have the new website live and ready to serve our customers. We hope these updates and changes will give consumers a better shopping experience with us,” said Bob Biedenbach, ArachniGRIP co-founder.
For more info: arachnigrip.com.
