ICYMI: Industry News
From August 1 — August 7, 2026
RSR Group’s E-Vault Featuring Ruger Starts Tuesday
RSR Group’s 2026 E-Vault Virtual Show featuring Ruger starts Tuesday, August 11th at 11:00 a.m. ET, and concludes on Friday, August 14th, 2026, at 11:59 p.m. ET. This unique online event allows dealers to take advantage of incredible deals and savings on Ruger products available only at www.rsrgroup.com.
Taking place entirely on the RSR Group website, the 2026 Ruger E-Vault will feature 24-hour access to exclusive, limited-time promotions on Ruger products. Dealers who log in to visit virtual booths will benefit from specials, new product announcements, exciting daily prize giveaways and extended terms for qualified accounts – all from the comfort of their own home or office!
Click here to visit the RSR Group website and experience the E-Vault.
Walker’s New Boomies Passive Muffs Specifically Safeguard Hearing in Toddlers Aged 1 to 3
Irving, TX – July 2026 – Built for growing explorers aged 1 to 3 years, Walker’s new Boomies Passive Muffs provide dependable protection and all-day comfort for little ears, helping parents safeguard children’s hearing during summertime shooting, family gatherings, celebrations, and other noisy outdoor activities.
Engineered to move naturally with active little ones, the muffs feature a secure, stay-put fit that stays comfortably in place during wobbling, running, climbing, and everyday play. Soft ear cushions provide gentle contact for extended wear, while a lightweight, contoured design minimizes fatigue, so little ones all but forget the muffs are even there, making them more likely to keep them on for longer stretches.
To browse Walker’s entire assortment of hearing protection and enhancement products, visit WalkersGameEar.com.
CCI’s Golden Boy Collector’s Edition 22 LR Bulk Box Now Shipping
CCI Ammunition has teamed with Henry Repeating Arms, makers of the legendary Golden Boy lever-action rifle, to introduce CCI’s new Henry Golden Boy Edition 22 LR ammo, perfect for targets and small game. Combining classic styling with proven CCI performance, this collector’s edition 275-round box is currently being delivered to retailers nationwide.
The 22 LR load features a 36-grain copper-plated hollow-point bullet. It touts a 1,260-fps muzzle velocity for excellent performance on targets and small game. It delivers smooth and reliable cycling through the Henry Golden Boy rifle. And it is packaged in distinctive 275-round collector’s edition packaging.
For more information visit cci-ammunition.com.
Steelhead’s American-Made Handgun Lockers & Lockboxes Accommodate Modern Duty Guns
More Made-in-USA handgun storage options to secure modern duty guns are now available from Steelhead Outdoors.
Steelhead’s Drifter 1 & 2 lock boxes feature Steelhead quality engineering and construction at an affordable price. Steelhead Drifter 1 lock boxes and the larger Drifter 2 Steelhead Drifter lock boxes safely stow firearms when in transport.
The Drifter 2 lockbox is available for $109 and includes three keys. The Drifter 1 lock box with 3 keys has a suggested retail of $99.
Learn more at SteelheadOutdoors.com
Steiner Introduces the Next-Generation MPS 2.0 Micro Pistol Sight
Designed by Steiner Germany, the MPS 2.0 builds upon the proven performance of the original MPS while delivering meaningful improvements driven by real-world users.
At the core of the MPS 2.0 is a reinforced all-metal housing with a deep-set viewing window protected by an integrated metal hood. Designed to withstand hard use in the harshest conditions, the optic is waterproof to 35 meters and operates in temperatures ranging from -40°F to 140°F.
Built on the industry-standard ACRO footprint, the MPS 2.0 is compatible with today’s most popular optics-ready pistols and mounting solutions. Available with a 3.3 MOA aiming dot, shooters can rely on a reticle optimized for rapid defensive shooting and fast target acquisition.
The Steiner MPS 2.0 is backed by the Steiner Heritage Warranty, providing lifetime coverage with no receipt or warranty registration required.
For more information, visit steiner-optics.com.
