Monthly Features
Accessory Advantage
In the competitive world of firearms retail, selling guns alone isn’t always enough to cover expenses. Accessories such as magazines, sights, holsters,...
0
Branding Your 4...
Are you making the most use of your brand? Of the almost 600 stores I have visited, the majority would do well to expand the use of their brand inside the...
2
Put The “E”...
Fresh off navigating Y2K, Shooting Industry readers were already learning about the added benefits of a strong e-commerce presence nearly 24 years...
0
Secure Storage...
We all want gun owners to know how to keep their guns safe and secure. New gun owners may not know to ask the questions yet, but retailers can guide them.
0
Go Long! —...
For most gun shops, sales of firearms and accessories revolve around handguns. Of course, “most” isn’t the same thing as “all.” With a bit of...
0
On The Firing Line
There is no shortage of opportunities for those interested in target shooting and even competitions. Yet, the biggest challenge for new shooters and others...
0
Is There A...
Employing a full-time gunsmith can reap dividends for a firearms retailer, but the decision requires careful consideration.
58
Fall Hunting Preview
Fall hunting provides a major source of revenue for many gun stores and shooting ranges across the country. Despite the rise of big-box chains, local gun...
25
Flashlight Sales
The LED flashlight market is huge and expected to continue to climb — is your store cashing in?
1
Investing In The...
As the firearms industry continues to be attacked on what seems like nearly every front possible, our future hangs in the balance. Investing in future...
2
Boosting Summer...
Enough of waving the white flag. Here are some ideas to bring you business during the slow season.
1
Opening A Range?
No one builds a new indoor shooting range on a whim.
1
Technology +...
Just like technology in everyday life, technology on the range is changing almost daily.
1
Kinsey's: A...
The term “customer experience” is often used in business-to-consumer settings — such as describing a customer’s buying journey as they lean on your...
1
U.S. Firearms...
Midway through 2023, the U.S. firearms industry finds itself in an unfamiliar position compared to recent history. After dramatic ups and downs over the...
3
“Clean”...
Cleaning, the least favorite part of gun ownership, is now in vogue — and it translates to an overlooked market for retailers.
1
Google Analytics...
Time has come. If you’ve been ignoring the prompt at the top of your Google Analytics dashboard these past few months, telling yourself, “That’s a...
1
Lighter, Faster,...
The dog days of summer seem an unlikely time to be thinking about hunting season. Sitting in a deer stand or stalking an elk would be utter misery on one of...
1
The Gun Safe Market
Gun safes have become one of the most popular purchases for first-time gun buyers and longtime shooting enthusiasts. Safes offer a significant revenue...
1
First Off The...
If you were looking to name something in the shop that essentially moves itself off the shelves, you would be hard-pressed to come up with something better...
1
Protect Your...
Gun shop owners are uncomfortable discussing theft, but theft is unavoidable in an industry that trades in highly valuable, highly desired merchandise.
1
An Onion Is Your...
Yes, you read the headline right — an onion is the best security feature for your store! Well, not literally …
2
Set Your Sights...
When considering expanded sales, the hunting market is always a good one to set your sights on. While a broad scope of hunting products is good, you can...
1
Ramp Up Your...
Summer can often be a slow time in the firearms business, which can be a little stressful. But it’s also a season to do some fun and creative things you...
1
Firearms...
Some firearms accessories are so popular they move without promotion or marketing, but customer preferences vary by state and region.
1
The Ammunition...
As we get farther from the pandemic and closer to a new election cycle, ammunition availability and price continue to evolve. Some things are more...
1
Get Covered!
If you own (or plan to own) and operate any type of firearms-related business, do you know what insurance is needed?
8
4 Hidden...
About 10 years ago, there was a very large lawsuit between Apple and Samsung over the patent rights to use “finger gestures” to control the...
9
E-Commerce:...
This will sound familiar to many of you: spending hours researching, downloading, testing, repairing and trying to make your websites work.
8
What’s Next...
Three years ago, when Allen Bennett bought his gun shop in St. Charles, Mo., he was on a mission of sorts.
8
Safety Top Of...
"Police Identify Body of Abducted Runner Eliza Fletcher,” “Knoxville Runner Escapes Kidnapping, Attempted Rape” and “Michigan Nurse Gunned Down...
8
In Demand
According to the latest report on concealed carry in the United States from the Crime Prevention Research Center, “In 2022, women made up 29.2% of permit...
12
She Sells More...
As more women enter the shooting sports, it’s no surprise a percentage of them also will become interested in the business side of shooting.
8
Insights Into...
It’s not just a fad. Women continue to be a growing force in the firearms market, representing 39% of firearms buyers from 2015 through 2020.
8
The Family Who...
As more women enter the shooting world, they like to make it a family affair.
8
Are They Coming...
The events of 2020 and 2021 propelled an unprecedented number of novice firearm shoppers through the doors of gun stores across the nation.
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