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Time To Launch Your National Shooting Sports Month Communications

Join the industry in celebrating 10 years of National Shooting Sports Month this month — with the tagline Let Freedom Plink — and inspire your customers to take part.

Fair Weather Buyers

Foot traffic at traditional brick-and-mortar shops...

Wait, You Can Run That Ad?

After years of rejected ads, flagged accounts and policy...

No One’s Patient Enough for a Bad Website

A few intentional changes to websites can make the...

New Products

ICYMI: Industry...

News from around the firearms industry, July 18 — July 24, 2026 featuring: Smith & Wesson, Spartan Precision, Sightmark, MDT, GTM Original and Remington.

ICYMI: Industry...

News from around the firearms industry, July 18 — July 24, 2026 featuring: Smith & Wesson, Remington, PROOF Research, BlackPoint Tactical And Federal.

Divide Gun...

Divide Gun Company announced the MTN Lite Ti Suppressor, offering lightweight sound suppression to extreme backcountry hunters and long-range shooting...

ICYMI: Industry...

News from around the firearms industry, July 11 — July 17, 2026 featuring: Zeiss, Bear And Son Cutlery, Apex Ammunition, 1791 Industries, Remington, Rocky...

Smith & Wesson...

Enthusiasts can own one of these exclusive lever-action rifles featuring exceptionally detailed engravings, available in either .44 Magnum or the...

147

ICYMI: Industry...

News from around the firearms industry, July 4 — July 10, 2026 featuring: Smith & Wesson, AG Precision, Daisy, Walker's and Leupold.

Industry News

ICYMI: Industry...

News from around the firearms industry, July 18 — July 24, 2026 featuring: Smith & Wesson, Spartan Precision, Sightmark, MDT, GTM Original and Remington.

ICYMI: Industry...

News from around the firearms industry, July 18 — July 24, 2026 featuring: Smith & Wesson, Remington, PROOF Research, BlackPoint Tactical And Federal.

ICYMI: Industry...

News from around the firearms industry, July 11 — July 17, 2026 featuring: Zeiss, Bear And Son Cutlery, Apex Ammunition, 1791 Industries, Remington, Rocky...

Discover

Explaining The...

We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...

The Less-Lethal...

Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...

How Much...

There is a wealth of online training content you can share with customers and it won't cost you a dime.

Dealer Advantage

The Confidence...

When you invest in explaining training in a way that lays out the path forward and shows people what to expect, you lower defenses and make the next step...

Report From...

A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...

Beyond The Gun Rack

Does your current customer base visit your store because you sell firearms or because you sell a “firearms lifestyle?”

Time To Launch Your National Shooting Sports Month Communications

Fair Weather Buyers

Wait, You Can Run That Ad?

No One’s Patient Enough for a Bad Website

New Products

ICYMI: Industry...

ICYMI: Industry...

Divide Gun...

ICYMI: Industry...

Smith & Wesson...

ICYMI: Industry...

Industry News

ICYMI: Industry...

ICYMI: Industry...

ICYMI: Industry...

Discover

Explaining The...

The Less-Lethal...

How Much...

Dealer Advantage

The Confidence...

Report From...

Beyond The Gun Rack

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Available To Select FFL Dealers