Doors Opened!
Varmint and predator shooting is an often-overlooked niche of overall firearms sales. While rifle and pistol sales remain at an all-time high, now is a great time to pursue the...
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Industry News
When Big Tech...
The shooting and outdoors industry is no stranger to social media advertising restrictions, but last month several prominent industry figures unexpectedly...
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ICYMI: Industry...
To accommodate the strong demand for a growing product lineup, Henry Repeating Arms is expanding its operations with an 84,000 sq. ft. building on 13.5...
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Harness Interest...
For 20 months and counting, interest in firearms ownership and related accessories has remained at historic levels. Through the first nine months of 2021,...
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New Products
New Products...
FN America announced the non-reciprocating charging handle (NRCH) upgrade is now available in all FN SCAR semi-automatic models. The NRCH assembly features...
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New Products...
The M&P12 shotgun from Smith & Wesson is built on a reliable, pump-action platform with two independent magazine tubes featuring load-assist buttons to...
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New Products...
The Pentagon FX system of knives from SOG offers fixed-blade options in two models. The full-sized Pentagon FX has a 4.8" CYRO S35VN skeletonized tang steel...
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First Look
Handgun Market...
Stating the obvious, high-capacity, micro-compact pistols chambered in 9mm have dominated the handgun landscape in recent years. While that trend doesn’t...
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Taurus Raging...
Taurus's new revolver is the next-generation, big-bore revolver that's built to last! Special Assignments Editor Roy Huntington shows how fun it is to shoot...
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RUGER LCP MAX:...
Special Assignments editor Roy Huntington reviews Ruger's new LCP MAX and compares it to the other pistols in the LCP family.
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Dealer Advantage
What’s In A Name
Based in the Iron Valley region of Alabama for nearly 100 years, Iron Valley Supply Co. (formerly known as Bangers LP) rebranded in July. Its name change is...
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Store Security...
It’s no secret business has been booming across the shooting sports industry. Lingering uncertainty about the future is continuing to drive sales of...
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NSSF...
Held 535 days after the close of SHOT Show 2020, NSSF hosted its largest live, industry-wide event — the Range-Retailer Business Expo in West Palm Beach,...
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Discover
6 Questions To...
Hiring a marketing agency is one of those things you need to get right, especially for small- and medium-sized businesses with limited resources.
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We Kick Brass...
When Dawn Perez, owner of We Kick Brass in Jupiter, Fla., decided to open a gun store, she had no idea what she was getting into. But she’s a force of...
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When The...
For going on two years now, we’ve been seeing a lot more first-time buyers in gun shops. How many of them will become return customers?
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