From Click to Counter
Even when you do not win an original online order, you may control the most memorable part of the experience and earn a continued relationship.
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New Products
ICYMI: Industry...
News from around the firearms industry, August 1 — August 7, 2026 featuring: RSR Group, Walker's Game Ear, CCI Ammunition, Steelhead Outdoors and Steiner.
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ICYMI: Industry...
News from around the firearms industry, July 18 — July 24, 2026 featuring: Smith & Wesson, Spartan Precision, Sightmark, MDT, GTM Original and Remington.
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ICYMI: Industry...
News from around the firearms industry, July 18 — July 24, 2026 featuring: Smith & Wesson, Remington, PROOF Research, BlackPoint Tactical And Federal.
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Divide Gun...
Divide Gun Company announced the MTN Lite Ti Suppressor, offering lightweight sound suppression to extreme backcountry hunters and long-range shooting...
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ICYMI: Industry...
News from around the firearms industry, July 11 — July 17, 2026 featuring: Zeiss, Bear And Son Cutlery, Apex Ammunition, 1791 Industries, Remington, Rocky...
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Smith & Wesson...
Enthusiasts can own one of these exclusive lever-action rifles featuring exceptionally detailed engravings, available in either .44 Magnum or the...
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Industry News
ICYMI: Industry...
News from around the firearms industry, August 1 — August 7, 2026 featuring: RSR Group, Walker's Game Ear, CCI Ammunition, Steelhead Outdoors and Steiner.
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Time To Launch...
Join the industry in celebrating 10 years of National Shooting Sports Month this month — with the tagline Let Freedom Plink — and inspire your customers...
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ICYMI: Industry...
News from around the firearms industry, July 18 — July 24, 2026 featuring: Smith & Wesson, Spartan Precision, Sightmark, MDT, GTM Original and Remington.
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Discover
Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
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The Less-Lethal...
Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...
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How Much...
There is a wealth of online training content you can share with customers and it won't cost you a dime.
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Dealer Advantage
The Confidence...
When you invest in explaining training in a way that lays out the path forward and shows people what to expect, you lower defenses and make the next step...
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Report From...
A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...
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Beyond The Gun Rack
Does your current customer base visit your store because you sell firearms or because you sell a “firearms lifestyle?”
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