How Much Training Content Do You Share With Customers?
There is a wealth of online training content you can share with customers and it won't cost you a dime.
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Latest
New Products
Ruger Introduces...
Ruger announced something left‑handed shooters have been asking for — left‑handed models of the Ruger American Rifle Generation II.
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S&W Military &...
Smith & Wesson announced the launch of its Military & Law Enforcement Rebate program.
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Springfield...
This newest XD iteration leverages a storied legacy to offer shooters a modern and capable 9mm — for an MSRP of $399.
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Ruger Celebrates...
Ruger has announced the 250th Anniversary Series of firearms. Each limited production model in Ruger's new series is distinctly marked: “Made in the 250th...
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Springfield...
Select firearms arrive factory-milled with the Aimpoint A-CUT interface and are fitted with the class-leading Aimpoint COA closed-emitter red dot sight.
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Ruger Expands...
Ruger introduces 10 new models of its recently upgraded 10/22 rifle.
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Industry News
ICYMI: Industry...
News from around the firearms industry, Mar. 28 — Apr. 3, 2026 featuring: Savage Arms, Steiner Optics, Bear & Son Cutlery, NSSF and Celerant Technologies.
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ICYMI: Industry...
News from around the firearms industry, Mar. 21 — Mar. 27, 2026 featuring: Celebrant, GPO USA, Starline Brass, Davidson's and Remington.
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ICYMI: Industry...
News from around the firearms industry, Mar. 14 — Mar. 20, 2026 featuring: Caracal USA, CCRKBA, Henry, Smith & Wesson and ZeroTech.
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Discover
Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
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The Less-Lethal...
Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...
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Dealer Growth...
In a competitive market, partnerships matter. Zanders doesn’t just ship products—they help dealers build stronger, more profitable businesses.
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Dealer Advantage
The Confidence...
When you invest in explaining training in a way that lays out the path forward and shows people what to expect, you lower defenses and make the next step...
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Report From...
A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...
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Beyond The Gun Rack
Does your current customer base visit your store because you sell firearms or because you sell a “firearms lifestyle?”
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