Wild Turkey Restoration and Management
Steady funding under Pittman-Robertson, are responsible for the unparalleled restoration of birds and mammals in America from a nadir a century ago.
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Latest
New Products
Buck Knives 2026...
Leading the Buck Knives' 2026 class are the 110 and 112 Slim Heritage Elites, a refined evolution of two of brand's most legendary knives.
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Davidson’s...
Davidson’s and Bond Arms have launched their second version of the “Dead Man’s Hand” two-shot derringer.
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Ruger Introduces...
This newest configuration represents the next step in Ruger’s continued evolution of the LCP platform.
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Keeping Guns...
Real Avid understands maintaining a gun isn’t just about appearance, it’s about reliability, longevity, and performance when it matters most.
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Two New...
Continuing a decades-long partnership, Davidson’s introduces two new exclusives produced in collaboration with Colt.
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Henry Expands...
Henry's broad lineup of new models are built for target shooting, plinking, small game hunting, and modern rimfire enthusiasts.
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Industry News
ICYMI: Industry...
ews from around the firearms industry, May 9 — May 15, 2026 featuring: Ruger, Shell Shock Technologies, Leupold, Safariland and PROOF Research.
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ICYMI: Industry...
News from around the firearms industry, May 2 — May 8, 2026 featuring: MDT, Spartan Precision Equipment, Winchester Ammunition, Hi Mountain Seasonings and...
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ICYMI: Industry...
News from around the firearms industry, Apr. 25 — May 1, 2026 featuring: Steiner, 1791 Outdoor Lifestyle Group, XS Sights and Sightmark.
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Discover
Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
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The Less-Lethal...
Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...
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How Much...
There is a wealth of online training content you can share with customers and it won't cost you a dime.
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Dealer Advantage
The Confidence...
When you invest in explaining training in a way that lays out the path forward and shows people what to expect, you lower defenses and make the next step...
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Report From...
A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...
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Beyond The Gun Rack
Does your current customer base visit your store because you sell firearms or because you sell a “firearms lifestyle?”
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