Promoting Fun Over Fear

August Is National Shooting Sports Month

A Hot Commodity

Self-Defense Long Guns



Historic Nature Of 2020 Takes Shape

10,292,725 NICS checks and climbing

When You Buy A New Gun, You Need a Gun-Cleaning Kit

Pair Gun-Care Accessories With Firearm Sales

Selling Self Defense Guns
To Women

Can They Operate It?

Range Games

Considerations For Hosting Your Next Range Event

Close Scrutiny

Raising The Bar Of Sellers’ Responsibilities


Selling More Than A Product

What Customers Want

Ammunition & Reloading Trends

Industry News

NRA Sued in New...

This week’s double-team lawsuits against the National Rifle Association and the NRA Foundation are being criticized and scrutinized for their timing, with...
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August Is...

Whether you’re a seasoned shooter, first-time gun owner or have never stepped foot on a range, National Shooting Sports Month is a month-long celebration...
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Historic Nature...

Through the first half of 2020, NSSF-adjusted NICS background checks have been recorded at a blistering pace — with 10,292,725 checks conducted from Jan....
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New Products August 2020 Issue

EAA’s next generation of Girsan Regard pistols include the Regard Gen 4. The 9mm features a competition-style slide and barrel with deep slide serrations fore
Read Full Article Jenna Buckley

First Look

Light ’Em Up

Although you can still find cheap plastic lights, most of today’s lights are high intensity, high-tech accessories more at home in the gun store than the...
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Rebuilding A Brand

Colt Senior VP of Commercial Sales Paul Spitale came to the storied manufacturer in 2015, the year they filed bankruptcy and were struggling with damage...
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Top 10 Revolver...

In 2018, a total of 664,835 revolvers were produced — 99.8% by 10 firearm manufacturers. We review the ATF Annual Firearms Manufacturing
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Dealer Advantage

Membership Drive

On your website are you actively trying to sell memberships, rather than just merely offering them?
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Training In An...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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5 Event...

At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.
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Signs of a...

Even prior to the COVID-19 pandemic, signs of a revival in the hunting segment were beginning to materialize. With the closure (and reclosure, in some...
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Reopening In The...

The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.
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Even before the significant boost brought on by the COVID-19 pandemic and subsequent protests sweeping the country, the defensive shotgun market was far...
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Dealer Impact From

Coronavirus Makes Significant Impact On Industry Business