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NSSF Launches Newly Redesigned 'Where To Shoot' App

Newly improved Where To Shoot mobile app, helps connect target shooters, hunters and outdoor enthusiasts with shooting ranges across the United States.

MidwayUSA Foundation Accepting Applications for Range Development Grants

MidwayUSA Foundation is accepting applications for its...

The State of Previously Owned Firearms

There are plenty of items consumers wouldn't want to buy...

The Human Advantage: The Difference You Can’t Automate

The retailers and ranges that thrive in the coming years...

New Products

Ruger Expands...

Ruger introduces 10 new models of its recently upgraded 10/22 rifle.

Davidson’s...

Davidson’s and Pietta Firearms have introduced the First Edition Migliore Series single-action revolver chambered in .357 Magnum.

Henry Sends A...

Henry Repeating Arms isn't shy about expressing feelings this Valentine's Day and they've thought outside a box of chocolates.

Springfield...

Springfield Armory has announced the release of the 10-8 Performance Master Class 1911.

THE NEXT...

FN America is launching a major update to its legendary SCAR platform alongside its first-ever line of purpose-built suppressors.

Wilson Combat...

Wilson Combat announced the Wilson Combat Designated Marksman Rifle (DMR).

Industry News

ICYMI: Industry...

News from around the firearms industry, Mar. 7 — Mar. 13, 2026 featuring: Otis Technology, Bear & Son Cutlery, NSSF, Big Horn Armory and Apex Ammunition.

ICYMI: Industry...

News from around the firearms industry, Feb. 28 — Mar. 6, 2026 featuring: Federal, Celerant, ASP, FN America and Real Avid.

ICYMI: Industry...

News from around the firearms industry, Feb. 21 — Feb. 27, 2026 featuring: Staccato 2011, Pass It On, WOOX and KelTec.

Discover

Explaining The...

We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...

The Less-Lethal...

Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...

Unlocking The...

Gun-care products are as essential to shooting as ammo and targets; the trouble is many shooters don’t seem to recognize how important they are....

Dealer Advantage

The Confidence...

When you invest in explaining training in a way that lays out the path forward and shows people what to expect, you lower defenses and make the next step...

Report From...

A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...

Beyond The Gun Rack

Does your current customer base visit your store because you sell firearms or because you sell a “firearms lifestyle?”

NSSF Launches Newly Redesigned 'Where To Shoot' App

MidwayUSA Foundation Accepting Applications for Range Development Grants

The State of Previously Owned Firearms

The Human Advantage: The Difference You Can’t Automate

New Products

Ruger Expands...

Davidson’s...

Henry Sends A...

Springfield...

THE NEXT...

Wilson Combat...

Industry News

ICYMI: Industry...

ICYMI: Industry...

ICYMI: Industry...

Discover

Explaining The...

The Less-Lethal...

Unlocking The...

Dealer Advantage

The Confidence...

Report From...

Beyond The Gun Rack

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