The Industry’s Business Magazine

Talkin’ Turkey

Given the length of turkey season compared to other game species like whitetail deer, you may not see the value in serving this niche market. However, considering the sheer range of products needed for turkey hunting, there is a significant opportunity to increase your overall profitability by supplementing your existing product offerings.

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Everyday Carry Gear

The idea of “everyday carry” — literally, the category of life including things you or your customers carry on your person, every day — has exploded over the past few years. A quick trip around the Interwebs will demonstrate a proliferation of sites dedicated to discussing and debating not only gear but also how to carry it. You’ll find out about gear you’ve never heard of, innovations of gear you thought had no innovation left to give and, of course, the hacks

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