The Industry’s Business Magazine

Gear Up For Fall Hunting Season

According to the most recent National Survey of Fishing, Hunting, and Wildlife-Associated Recreation — a survey conducted by the U.S. Fish & Wildlife Service every five years — the 11.5 million hunters in the United States had a total expenditure of $25.6 billion in 2016. With fall hunting season fast approaching, it’s time for dealers to start planning marketing strategies to bag their fair share of that market.

Read More
Ammo & Reloading

When we look back to the days when fear was the driving force in gun store sales, perhaps no segment was harder hit than ammunition. Fresh on everyone’s minds are images of empty ammo shelves — or about to be.

Frenzied customers would snap up everything they could get their hands on, while reloaders scrambled to find primers and powder to make their own ammo.

Read More
~