Handgun Sales No “One-Offs” Here
Personal protection was on the mind of many people as the world struggled through a tumultuous 2020 blistered by pandemic, politics and civil unrest. Gun sales soared....
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Industry News
Sales Under...
“Well, this is better than the alternative.” It’s a refrain I’ve heard in conversations with dozens of dealers, distributors and manufacturers alike...
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Industry...
Demonstrating a bullish outlook on the prospects of future growth, several industry companies have laid the groundwork for expanding or relocating...
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CZ Group...
Less than four months after revealing a letter of intent to acquire Colt Holding LLC, CZ Group has signed a definitive agreement to acquire the parent...
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New Products
New Products...
Safariland’s Model 015 Open Top Competition Holster incorporates an instinctive rotating lock for secure retention without the use of a nose piece, and...
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New Products...
Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
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Retail Reload...
Along with stocking the hottest new products — which you’ll be privy to on the following pages — maintaining a robust selection of “first in, first...
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First Look
SIG Custom Works...
Already one of the most popular pistols in competitive shooting, the P320MAX takes the P320 X5 Legion to the next level thanks to performance enhancements...
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Epic PCC: Aero...
For gun DIYers, few experiences are as epic as the adventure of building your own firearm. New for 2021, Aero Precision is entering the pistol caliber...
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New Real Avid...
From cleaning kits to multi-tools, Real Avid seeks to be the leader in "Gun DIY." New for 2021, Real Avid has introduced a line of proprietary chemicals...
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Dealer Advantage
Welcoming...
Our industry needs youth if we’re going to survive into the next generation. Some retailers have added kids’ areas to their stores so parents can bring...
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A New Playing Field
While 2020 was a chaotic year for firearms and sporting goods retailers, the unknowns heading into 2021 are creating consternation on multiple fronts.
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How to Optimize...
We’re continuing to learn how to engage with our audience — the ultimate goal is maximizing opportunities for customers to find your business or brand....
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Discover
Serving The...
In serving the lawful self-defense market, we’re helping people from becoming prey by successfully warding off predators. It’s a biological truth:
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The Language Of...
Millions of people are visiting gun dealers across the U.S. for the first time, and they’re eager for firearms know-how. Those working in the industry...
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Bringing Fun ...
Following a tumultuous election year that led to a record-setting surge in firearms sales, ranges across the country are looking for ways to keep the...
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