Honoring Our Heroes
Approaching 15 years of serving thousands of disabled veterans and injured active-duty military personnel — and their families — Honored American Veterans Afield (HAVA)...
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Industry News
ICYMI: Jan....
Armasight will officially launch the brand under new ownership and leadership at SHOT Show 2022. Armasight returns to the market
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Oklahoma...
When faced with the right opportunity, companies involved in the firearms manufacturing space have demonstrated a willingness to
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ICYMI: Jan....
Tracing their beginnings back to 1922, Federal Ammunition and Easton are celebrating 100 years in business in 2022.
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New Products
New Products...
In Part Two of three-part Shooting Industry’s 2022 New Product Showcase, hundreds of products from 70+ manufacturers, importers and distributors make...
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New Products...
New products are foundational to bringing customers in for a visit. As supply-chain challenges have made fulfillment more difficult than ever before, the SI...
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New Products...
FN America announced the non-reciprocating charging handle (NRCH) upgrade is now available in all FN SCAR semi-automatic models. The NRCH assembly features...
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First Look
Buck Knives 840...
This lightweight knife fits easily and comfortably in the hand. It has a glass-filled nylon handle with a gentle slope I can’t resist running my thumb across.
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Versacarry...
Versacarry’s Multitool (OWB) Holster keeps essential tools within reach and easily accessible.
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Springfield...
Springfield Armory has taken their 1911 Ronin series and added to the family – just in time for the holidays. New is the 1911 Ronin Enhanced Micro Pistol...
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Dealer Advantage
Innovative...
Asmuch as retail gun shops have changed the past few years, ranges have changed even more. Today’s successful ranges are brightly lit destinations spots...
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Market Smarter,...
In a world with Amazon Prime, on-demand streaming services and the internet in the palm of our hands, consumers have grown accustomed to instant gratification.
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Own Your...
Living through 2021 was more than a challenge. Making it through this past year with your sanity in place — as well as a marketing strategy — was a...
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Discover
Target “Your...
One thing I hear regularly in interactions with retailers right after a large market surge is “I’m not seeing my customers as much as I used to.”...
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Selling Guns...
When a product strikes a certain chord and skyrockets in popularity, it sells itself. Why should someone selling that kind of product even think about how...
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Women...
The Second Amendment is constantly under attack by well-funded groups of anti-gun zealots like Moms Demand Action, politicians and those who revel in their...
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