Training and the First-Time Gun Owner

Urban Success Story

5-Star Maxon Shooter’s Supplies

Priority Number One Your Store’s Persona

Establishing & Maintaining An Excellent Reputation

A New Playing Field

Strategizing For 2021 Success After Chaotic 2020

20 on 20

A Score Of Dealers Discusses Silver Linings,
Tests Of Unprecedented Year

Predicting 2021

The Year Of The First-Time Gun Buyer

Dealers Predict How To Wild 2020 Will Impact 2021 Business

The Light-Bulb Moment

Converting Anti-Gunners To New Enthusiasts

Industry News

Industry On High...

At the end of a year that had everything, there was still time for late drama to put the industry on high alert. Dec. 18, ATF published a Proposed Rule...
Read Full Article
Digging In &...

There’s no question the events of 2020 fundamentally changed the landscape of the shooting, hunting and outdoor industry, probably permanently. Mild...
Read Full Article
Hunter grabbing Federal rifle round
Federal...

In a new video, President of Federal, CCI, Speer & Remington Jason Vanderbrink attempts to explain how the ammunition giant is handling workforce safety, as...
Read Full Article

New Products

New Products...

Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
Read Full Article
Retail Reload...

Along with stocking the hottest new products — which you’ll be privy to on the following pages — maintaining a robust selection of “first in, first...
Read Full Article
New Products...

The Shooting Industry team is proud to present Part Two of the three-part 2021 New Product Showcase. With many industry events cancelled throughout 2020 and...
Read Full Article

First Look

B&T Station SIX...

Codenamed the B&T Station SIX-9 (9mm) and Station SIX-45 (.45 ACP), the new integrally-suppressed, bolt-action, magazine-fed pistols trace their roots back...
Read Full Article
FN Gives...

The most advanced handgun FN has ever designed, FN has extended the popular 509 series with a long-slide model designed to give shooters the edge they’re...
Read Full Article
Gemtech...

For owners of M&P15-22 rifles — or new M&P15-22 Pistols — the new Gemtech Integra 15-22 is an integrally suppressed upper designed to turn plinking up a...
Read Full Article

Dealer Advantage

The Community...

Good relationships in the community are essential to every firearms retail business. Some retailers, however, go a step farther. Not only do they cultivate...
Read Full Article
How to Optimize...

We’re continuing to learn how to engage with our audience — the ultimate goal is maximizing opportunities for customers to find your business or brand....
Read Full Article
When There’s...

It’s no secret there’s a shortage of ammunition and firearms. Sustained record sales and an unprecedented increase in first-time gun buyers created a...
Read Full Article

Discover

Turkey Time

Last year saw a record number of people getting outdoors and trying new activities, which included record-breaking fishing and hunting license sales across...
Read Full Article
Handling Q&As...

In the past year, several million first-time gun buyers came to stores like yours. They found out firsthand they had been lied to about purchasing guns,...
Read Full Article
Bringing Fun ...

Following a tumultuous election year that led to a record-setting surge in firearms sales, ranges across the country are looking for ways to keep the...
Read Full Article

Get Business Content In Print

Available To Select FFL Dealers
Subscribe

Dealer Impact From
Covid-19

Coronavirus Makes Significant Impact On Industry Business
READ NOW