The Industry’s Business Magazine

Must-Have Deer Season Gear For Female Hunters

Although hunting participation has continued to decline, the female demographic is steadily rising. Whitetail deer is the most common game species pursued by female hunters and with deer season just around the corner, it’s time to take a hard look at the inventory you’re stocking.

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Safe And Secure: Storage-Product Sales Can Boost A Dealer’s Bottom Line

My friends had guitars. I had guns. Things were different in 1990, the year I purchased my first gun safe from a sporting goods dealer in East Central Indiana. Firearms security wasn’t widely talked about, and guns were openly displayed in racks and cabinets in the home and in the back windows of pickup trucks.

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