ICYMI: Industry News from Oct. 7–11, 2024, featuring SIG SAUER, Smith & Wesson, NSSF and Celerant.

New hires, promotions and more from around the firearms industry — published in the October 2024 issue of Shooting Industry.

ICYMI: Industry News from Sept. 30–Oct. 4, 2024, featuring SIG SAUER, Hydra Weaponry, Taurus, RSR Group and more ...

The latest new products — featuring guns, eyewear, footwear and more — from Shooting Industry’s September 2024 issue.

The latest new products — featuring guns, flashlights, knives, thermal optics and more — from Shooting Industry’s August 2024 issue.

New products from the July 2024 issue — featuring a cross section of the latest firearms, accessories and more.

Gun retailers can be much more than just stores. You can bring in a wide variety of community members by offering classes that could attract customers who...

You don’t need anyone to tell you a key to successful sales is to offer something the customer wants. This goes for us, too. Responding to a request from...

What is wildHERness? Founder Jess Rice sums it up effectively: “We teach women that they can so no one can ever tell them they can’t.”

Sept. 1–7 is Gun Storage Check Week. The goal of this campaign is to remind millions of gun owners to review their firearm storage practices and improve...

August is National Shooting Sports Month — here are three ways your store or range can join in this effort.

Darrell Pace, a three-time Olympian and two-time individual gold medalist, began his archery career thanks to a coupon he received to receive a discounted...