The Year Of The First-Time Gun Buyer

Dealers Predict How To Wild 2020 Will Impact 2021 Business

The Light-Bulb Moment

Converting Anti-Gunners To New Enthusiasts

safety first!

Safety & Add-On Sales Come Naturally

No Luck Of The Draw?

Steer Eager Hunters To Varmint/Predator Sales

Crossbow Appeal

Category Poised To Rise For
Recoil-Sensitive & Novice Archers

“It’s Like Black Friday,
Every Day.”

Handgun Sales Are Rampant Amidst Pandemic, Unrest

hunting & sporting shotguns

How To Attract & Retain Customers

Training and The Gun-Store Business

Tracking Big-Game Hunters

U.S. FIREARMS INDUSTRY TODAY 2020

PANDEMIC, SOCIAL UNREST & ELECTION YEAR
COMBINE FOR RECORD SALES SURGE

Industry News

Pandemic,...

When it’s all said and done, 2020 will be known as the “perfect storm” of uncertainty that fueled an unprecedented run on firearms and related accessory
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SIG SAUER...

SIG SAUER Inc. has announced an expansion of its New Hampshire operations to the city of Rochester.
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Dealers Only...

DEALERS ONLY: Win This Savage 110 Engage Hunter XP
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NEW PRODUCTS

New Products December 2020 Issue

Following a year like no other, carrying new products will be crucial to retaining interest among repeat customers and having options on hand for first-time gun buyers.
Read Full Article Jenna Buckely And Jade Moldae

First Look

New Arrival:...

The result of a three-year effort, Lipsey’s and GLOCK unveiled the Lipsey’s Exclusive GLOCK P80 — a historical reproduction of the original GLOCK...
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Les Baer’s...

What features would make for a perfect 1911? Taking input from American Handgunner readers, Publisher Roy Huntington and Les Baer of Les Baer Custom...
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GLOCK Introduces...

Introduced in July 2019, the GLOCK G43X and G48 were the manufacturer’s first compact-size Slimline handguns. One year later, the models are now available...
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Dealer Advantage

Retail Reload

To complement the 2021 New Product Showcase, Shooting Industry is debuting the new Retail Reload program here in this issue — and continuing in the Jan.
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Tough Times...

Somewhere over the past few months, a meme I saw online summed up 2020 about as perfectly as you can. It was titled, “If 2020 Was A Math Problem.” It then
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Video Marketing...

Last year at this time, most of us were putting together our marketing plans, organizing budgets, planning the calendar for the upcoming year and getting
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Discover

The WRP Excise...

Over the years, billions of dollars — industry dollars as many say — have been invested in wildlife, hunting and recreational shooting via the federal
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100 Acres Of...

Five-star ranges are the gold standard for the recreational shooting sports market. The ranges that have earned this designation from NSSF have
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Rainy Day Fund

The shooting sports industry has never experienced a year quite like 2020. Faced with a global pandemic, ongoing riots across the country and an uncertain...
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Dealer Impact From
Covid-19

Coronavirus Makes Significant Impact On Industry Business
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