Industry News
Smith & Wesson...
Smith & Wesson has developed and launched a multi-media marketing campaign: Smith & Wesson GUNSMARTS. The new effort is designed to welcome new gun owners...
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Industry Lauds...
The Great American Outdoors Act (GAOA), H.R.1957, was signed into law by President Donald Trump Aug. 4. Touted as one of the most significant conservation...
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NRA Sued in New...
This week’s double-team lawsuits against the National Rifle Association and the NRA Foundation are being criticized and scrutinized for their timing, with...
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First Look
New Arrival:...
The result of a three-year effort, Lipsey’s and GLOCK unveiled the Lipsey’s Exclusive GLOCK P80 — a historical reproduction of the original GLOCK...
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Les Baer’s...
What features would make for a perfect 1911? Taking input from American Handgunner readers, Publisher Roy Huntington and Les Baer of Les Baer Custom...
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GLOCK Introduces...
Introduced in July 2019, the GLOCK G43X and G48 were the manufacturer’s first compact-size Slimline handguns. One year later, the models are now available...
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Dealer Advantage
Get Them Selling...
Surely one of the easiest ways to sell anything is to let the product or service do its own selling. In an election year, a popular phrase is “let’s...
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Knife Retailing...
Firearms sales set records in many states this year, but more than guns are flying out the door of outdoor retailers. Knife sales have also been brisk.
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Pandemic +...
Security is on everyone’s mind today. We’re living in strange times, reflected in the number of guns people are buying and the storage solutions...
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Discover
Sales & Safety:...
Pocket guns are incredibly popular, especially these days. If you follow online gun forums, you would easily gain the impression pockets just might be the...
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V-I-D-E-O...
Over the past few years, marketing with video has erupted in popularity. And rightly so due to, in no small part, the excellent video recording and editing...
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The Domino Effect
A few months ago, I wrote an article about the importance of mentoring women in shooting sports (“Are You Part Of The Solution?” May 2020).
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