Beretta’s 1526 Parallelo
The 1526 Parallelo may represent Beretta gunmaking at an extremely rarefied level. But the story behind it is something every Beretta dealer can put to work.
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Latest
New Products
ICYMI: Industry...
News from around the firearms industry, September 26 — October 2, 2026 featuring: Hornady, Savage Arms, Remington, Bear & Son Cutlery and Franklin Armory.
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ICYMI: Industry...
News from around the firearms industry, September 19 — September 25, 2026 featuring: SIG SAUER, Liberty Ammunition, Taurus USA and Savage Arms.
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Muddy Announces...
Created for hunters, by hunters, these camo lineups deliver flattering fits and remain functional in the field throughout the season.
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ICYMI: Industry...
News from around the firearms industry, September 12 — September 18, 2026 featuring: Henry Repeating Arms, Project Child Safe, Slingit, Hi Mountain...
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ICYMI: Industry...
News from around the firearms industry, September 5 — September 11, 2026 featuring: Winchester, Ducks Unlimited, Federal, Burris, Apex Ammunition and HEVI.
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ICYMI: Industry...
News from around the firearms industry, August 29 — September 4, 2026 featuring: SK Guns, Accuracy X, Fiocchi and Federal.
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Industry News
ICYMI: Industry...
News from around the firearms industry, September 26 — October 2, 2026 featuring: Hornady, Savage Arms, Remington, Bear & Son Cutlery and Franklin Armory.
0
ICYMI: Industry...
News from around the firearms industry, September 19 — September 25, 2026 featuring: SIG SAUER, Liberty Ammunition, Taurus USA and Savage Arms.
1
ICYMI: Industry...
News from around the firearms industry, September 12 — September 18, 2026 featuring: Henry Repeating Arms, Project Child Safe, Slingit, Hi Mountain...
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Discover
Explaining The...
We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...
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The Less-Lethal...
Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...
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How Much...
There is a wealth of online training content you can share with customers and it won't cost you a dime.
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Dealer Advantage
What is the...
There is a respectable market of limited edition firearms that include special factory configurations produced for a specific season, event, or even...
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Report From...
A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...
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Muddy Announces...
Created for hunters, by hunters, these camo lineups deliver flattering fits and remain functional in the field throughout the season.
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