U.S. FIREARMS INDUSTRY TODAY 2020

PANDEMIC, SOCIAL UNREST & ELECTION YEAR
COMBINE FOR RECORD SALES SURGE

Historic Nature Of 2020 Takes Shape

10,292,725 NICS checks and climbing

When You Buy A New Gun, You Need a Gun-Cleaning Kit

Pair Gun-Care Accessories With Firearm Sales

Selling Self Defense Guns
To Women

Can They Operate It?

Range Games

Considerations For Hosting Your Next Range Event

Close Scrutiny

Raising The Bar Of Sellers’ Responsibilities

Training

Selling More Than A Product

What Customers Want

Ammunition & Reloading Trends

NEW PRODUCTS

New Products July 2020 Issue

Purpose-built for the tactical or competitive shooter, the Trijicon ASCENT riflescope is available in 1-4x24 or 3-12x40. The Ascent delivers multi-coated broadband anti-reflective glass for excellent light transmission with a matte
Read Full Article Jenna Buckley

Industry News

Conservation...

As quarantine restrictions ease across the country, leading conservation organizations have partnered together to promote the #ResponsibleRecreation...
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Staying...

With many sectors of the U.S. economy struggling in the wake of the COVID-19 pandemic, the firearms industry has continued to flourish....
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Industry Comes...

While the novel coronavirus pandemic has generated thousands of negative headlines, there are encouraging reports of communities coming together in this...
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First Look

Top 10 Revolver...

In 2018, a total of 664,835 revolvers were produced — 99.8% by 10 firearm manufacturers. We review the ATF Annual Firearms Manufacturing
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When They...

You’ve seen the signs, maybe you carry them in your shop — “The average response time for a 911 call is 23 minutes. Response time for a 9mm is 1,350...
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Ammunition &...

Winds of change are blowing through the shooting sports industry. As everyone well knows, outside events can radically impact business. We saw this on a...
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Dealer Advantage

5 Event...

At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions. Whether...
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DIY Events:...

A special “Do It Yourself” (DIY) event is a wonderful tactic that delivers multiple dividends for any retail store.
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6 Tips To Grow...

Your digital presence, or lack thereof, matters now more than ever. Since the start of the coronavirus outbreak earlier this year, the internet is seeing a...
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Discover

Training In An...

With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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Understanding...

Over the past few years, Southwick Associates and NSSF have been learning more about the unique groups, or segments, that make up the U.S. firearms market....
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U.S. Firearms...

In the early days of the pandemic, dealers reported robust activity from customers — wiping out entire in-store firearms inventories in many cases.
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Dealer Impact From
Covid-19

Coronavirus Makes Significant Impact On Industry Business
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