The Industry’s Business Magazine

Fully Loaded For SHOT Show 2020!

When 5,600 members of the outdoors industry gathered in 1979 in St. Louis, Mo., for the first SHOT Show, they certainly never envisioned the size the show would reach by its 42nd year. Once again, dealers, industry executives and other professionals are gathering in Las Vegas — this time for SHOT Show 2020. NSSF representatives say the SHOT Show —running for four days, Jan. 21–24, at the Sands Expo & Convention Center — is where you can make sure your business is “Fully Loaded” for a successful 2020.

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2020 New Product Showcase

It’s no secret new products play a crucial role in triggering excitement in the consumer market. However, if you can stock and market these products to customers more effectively than the competition your store will benefit significantly.
Shooting Industry’s exclusive 2020 New Product Showcase endeavors to present a collection of products from around the industry — giving dealers the opportunity to see latest and greatest from dozens of manufacturers before attending industry trade events and retailer shows.

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Is Influencer Marketing For You?

Over the past two decades, social media has become an integral part of people’s lives and an essential component of companies’ marketing strategies. As people joined up-and-coming social media platforms, many wanted to share their experiences with friends and created stories with videos and photos, becoming content creators in their own right.

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