The Industry’s Business Magazine

SPECIAL REPORT:

3 Silver Linings (And 3 Fears) At The Dealer Level

In the midst of the novel coronavirus outbreak, dealers are reporting unprecedented demand from consumers — many of whom are first-time firearms owners. Shooting Industry continues its examination into how storefront dealers are being impacted, uncovering 3 silver linings and 3 fears brought on by this crisis.

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SHOT Show 2020 In Review

For the first time in several years, SHOT Show 2020 was held in a period not marked by either fear-induced buying or widespread sluggish sales — replaced, instead, by a growing sense of optimism. While the industry continues to reshuffle in the wake of several distributors exiting the wholesale business in the last year, attendees were quick to point out the robust nature of the year’s premier trade event.

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SHOT Show Standouts

Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were looking for ways to ramp up their business for 2020.
After the show, Shooting Industry asked retailers and exhibitors about their show experience, what they liked and what they expect to see for 2020.

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Decisions, Decisions: Tips For Getting Your New Product Inventory Right

Whether you have 1,000 or 10,000 square feet of retail space, you have decisions to make. Which of the new guns will you make room for in your display cases? Is there a new piece of gear certain to be a hit with customers? Perhaps more importantly, can you guess which of these items would be better handled with a wait-and-see approach?

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