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Gun Made Connects Manufacturer Websites With Local Dealer Inventory

New Product Locator aims to turn manufacturers’ online traffic into in-store sales for more than 4,200 firearms retailers.

The Transfer Call That Rings While You’re Behind the Counter

The customer standing in front of you, and the paperwork...

Growing The Next Generation of Clay Target Shooters

By providing expert instruction, a welcoming environment...

Wait, You Can Run That Ad?

After years of rejected ads, flagged accounts and policy...

New Products

ICYMI: Industry...

News from around the firearms industry, September 19 — September 25, 2026 featuring: SIG SAUER, Liberty Ammunition, Taurus USA and Savage Arms.

Muddy Announces...

Created for hunters, by hunters, these camo lineups deliver flattering fits and remain functional in the field throughout the season.

ICYMI: Industry...

News from around the firearms industry, September 12 — September 18, 2026 featuring: Henry Repeating Arms, Project Child Safe, Slingit, Hi Mountain...

ICYMI: Industry...

News from around the firearms industry, September 5 — September 11, 2026 featuring: Winchester, Ducks Unlimited, Federal, Burris, Apex Ammunition and HEVI.

ICYMI: Industry...

News from around the firearms industry, August 29 — September 4, 2026 featuring: SK Guns, Accuracy X, Fiocchi and Federal.

Real Avid...

Range Ready Handgun, is an educational content platform designed to help firearm owners arrive at the range better prepared, more confident and focused on...

Industry News

ICYMI: Industry...

News from around the firearms industry, September 19 — September 25, 2026 featuring: SIG SAUER, Liberty Ammunition, Taurus USA and Savage Arms.

ICYMI: Industry...

News from around the firearms industry, September 12 — September 18, 2026 featuring: Henry Repeating Arms, Project Child Safe, Slingit, Hi Mountain...

ICYMI: Industry...

News from around the firearms industry, September 5 — September 11, 2026 featuring: Winchester, Ducks Unlimited, Federal, Burris, Apex Ammunition and HEVI.

Discover

Explaining The...

We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...

The Less-Lethal...

Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...

How Much...

There is a wealth of online training content you can share with customers and it won't cost you a dime.

Dealer Advantage

What is the...

There is a respectable market of limited edition firearms that include special factory configurations produced for a specific season, event, or even...

Report From...

A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...

Muddy Announces...

Created for hunters, by hunters, these camo lineups deliver flattering fits and remain functional in the field throughout the season.

Gun Made Connects Manufacturer Websites With Local Dealer Inventory

The Transfer Call That Rings While You’re Behind the Counter

Growing The Next Generation of Clay Target Shooters

Wait, You Can Run That Ad?

New Products

ICYMI: Industry...

Muddy Announces...

ICYMI: Industry...

ICYMI: Industry...

ICYMI: Industry...

Real Avid...

Industry News

ICYMI: Industry...

ICYMI: Industry...

ICYMI: Industry...

Discover

Explaining The...

The Less-Lethal...

How Much...

Dealer Advantage

What is the...

Report From...

Muddy Announces...

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Available To Select FFL Dealers