Where’s All The Ammo? Part 1
Despite being defined by its cyclical nature, the firearms industry — and the ammunition segment in particular — is in uncharted territory. In the past 15 months we’ve...
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Industry News
ICYMI: Industry...
FN America has been awarded a firm-fixed-price contract to supply the U.S. Army with M240 series machine gun variants and spare receivers. The contract,...
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Range & Retail...
Stating the obvious, the year of COVID brought about some huge changes in the way all retailers do business. What isn’t so obvious, however, is some of...
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Get Good...
As a relatively new pilot, I’ve learned quickly your aircraft instruments are your best friends. They can get you out of a jam and alert you to an issue
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New Products
New Products...
The Best of the West’s Signature Series Long Range Muzzleloaders are available in .45- and .50-caliber, and shoot between 0.5 and 1 MOA at 550 yards. The...
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New Products May...
The Multi-Carry Thigh Bag from Tactica Defense Fashion gives users two pockets to choose from as well as a complementary universal grip holster that can...
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New Products...
Mossberg introduces its International Silver Reserve Field and International Gold Reserve Sporting Series line of over/under shotguns. The Silver Reserve...
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First Look
Tetra Custom Shields
Tetra Hearing aspires to have all hunters and shooters wear hearing protection that not only supports but enhances their efforts.
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Longshot 2-Mile...
Longshot's innovative target camera makes sighting in, training, and plinking more fun, allowing you to record videos and see shots without walking downrange.
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RETHINKING...
The new Taurus GX4 9mm micro-pistol delivers maximum concealment without sacrificing performance or capacity.
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Dealer Advantage
Boost Knife...
All successful firearms dealers know the value of secondary sales, but selling cutlery is often overlooked when seeking these valuable added dollars to...
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Getting...
What are you doing to preserve the Second Amendment and encourage others to defend it? Unfortunately, many of us aren’t doing enough. Our industry lacks...
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Going Vintage?
Take a moment and think. When a customer walks into a gun store, what do they gravitate to? For me, unless I’m in search of something specific, I give the...
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Discover
a strong draw
While the COVID-19 pandemic chilled much of the nation’s economy, many sectors of the outdoor retailing market have been ablaze. Notably, bowhunting and...
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Defy Stereotypes...
You’ve probably heard (and experienced firsthand): The previous 15 months have resulted in record gun sales. A significant driver of this trend is a rise...
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Myth Busted!
When a woman walks into your store and asks to look at handguns, what’s your first thought, really? Do you immediately look toward the 9mms or .380s? Have...
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