News from around the firearm industry, from Dec. 6 — Dec. 12, 2025 featuring news from Sierra Bullets, Gun Tote'n Mamas, Steiner Optics, XS Sights and...

Are consumers returning to gun stores this holiday season or is the "Trump Slump" keeping them home?

News from around the firearm industry, from Nov. 29 — Dec. 5, 2025 featuring news from Watchtower Defense, Range USA, Silent Steel USA and USA Clay Target...

The latest new products — featuring guns, ammunition, targets and more — from Shooting Industry’s August 2025 issue.

The latest new products — featuring guns, ammunition, fishing products and more — from Shooting Industry’s July 2025 issue.

The latest new products — featuring guns, optics, bags, eyewear and more — from Shooting Industry’s June 2025 issue.

We all know accessory sales are an important part of retail sales, and this is as true of gun shops as anywhere else. In the personal-defense market, one...

Less-lethal products, like pepper spray, are unlikely to result in serious harm or death to the person they are used against. They aren’t as sexy as guns,...

Gun-care products are as essential to shooting as ammo and targets; the trouble is many shooters don’t seem to recognize how important they are....

A customer walks in, wastes 45 minutes of your valuable time, and then leaves without buying anything. Have you ever experienced this?

A sales associate from a big-box retailer shares his report from behind the sales counter: women are buying! He also credits Shooting Industry for helping...

Does your current customer base visit your store because you sell firearms or because you sell a “firearms lifestyle?”