Industry News
NRA Sued in New...
This week’s double-team lawsuits against the National Rifle Association and the NRA Foundation are being criticized and scrutinized for their timing, with...
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August Is...
Whether you’re a seasoned shooter, first-time gun owner or have never stepped foot on a range, National Shooting Sports Month is a month-long celebration...
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Historic Nature...
Through the first half of 2020, NSSF-adjusted NICS background checks have been recorded at a blistering pace — with 10,292,725 checks conducted from Jan....
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First Look
Light ’Em Up
Although you can still find cheap plastic lights, most of today’s lights are high intensity, high-tech accessories more at home in the gun store than the...
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Rebuilding A Brand
Colt Senior VP of Commercial Sales Paul Spitale came to the storied manufacturer in 2015, the year they filed bankruptcy and were struggling with damage...
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Top 10 Revolver...
In 2018, a total of 664,835 revolvers were produced — 99.8% by 10 firearm manufacturers. We review the ATF Annual Firearms Manufacturing
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Dealer Advantage
Membership Drive
On your website are you actively trying to sell memberships, rather than just merely offering them?
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Training In An...
With the addition of potentially tens (if not hundreds) of thousands of first-time gun owners in the first half of 2020 alone, the need for training and...
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5 Event...
At the time of this writing, with all the complexity of dealing with COVID-19, states were in the initial stages of lifting lockdown restrictions.
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Discover
Signs of a...
Even prior to the COVID-19 pandemic, signs of a revival in the hunting segment were beginning to materialize. With the closure (and reclosure, in some...
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Reopening In The...
The four Ps of marketing — Product, Price, Promotion and Place — always demand thoughtful consideration, no matter what’s happening in your market.
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Considerations...
Even before the significant boost brought on by the COVID-19 pandemic and subsequent protests sweeping the country, the defensive shotgun market was far...
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