Your Female Customer Base Has Grown, Now What?
Of the more than 22 million background checks run for the sale of a firearm in 2020, a staggering 8.4 million were for those who purchased a firearm for the first time. This...
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Industry News
Benelli USA Adds...
Two years after Beretta Holding acquired premium French firearms manufacturer Chapuis Armes, Benelli USA has announced the addition of Chapuis to its U.S....
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HAVA Hosts...
Honored American Veterans Afield (HAVA) was proud to host Native American and retired/disabled Marine veteran Tray Ardese on a bison hunt at the Dismal...
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ICYMI: Headlines...
Springfield Armory announced the groundbreaking for a new facility at Geneseo, Ill., which will expand its manufacturing capabilities and provide a new...
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New Products
New Products...
Mossberg introduces its International Silver Reserve Field and International Gold Reserve Sporting Series line of over/under shotguns. The Silver Reserve...
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New Products...
Safariland’s Model 015 Open Top Competition Holster incorporates an instinctive rotating lock for secure retention without the use of a nose piece, and...
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New Products...
Last but not least, the three-part 2021 New Product Showcase reaches its conclusion this month. In case you missed either previous showcase,
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First Look
Ulticlip Unveils...
Building on the success of the Ulticlip, the company has unveiled their latest carry solution — the UltiLink. Billed as a “Rapid Attachment, Modular...
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Smith & Wesson...
During an online virtual event, Smith & Wesson announced the latest iteration of the popular M&P Shield series — the new M&P9 Shield Plus and M&P9 Shield...
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Colt Anaconda...
Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. New for 2021, the 6-shot .44 Magnum Colt Anaconda has been redesigned...
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Dealer Advantage
A Full-Court...
“The words of a president matter.” Joe Biden has tweeted this phrase, used it during an October 2020 townhall appearance and in his response to the...
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Events + Classes...
Think back to last year — before the coronapocalypse. If someone told you we would have over 8 million new gun owners (many from traditionally...
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Tap Into Your ...
No business escaped the trials and tribulations of forced closures and customer panic last year. It was a painful and uncertain time. On the other hand, it...
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Discover
2021 Trends
With 2021 in full swing, what trends have emerged? Last year the industry saw record sales on everything — guns, ammunition, accessories — and a huge...
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Managing Recoil:...
Thanks to businesses like yours, 21 million background checks were conducted last year. According to NSSF, more than 8.4 million people became gun owners,...
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Joining Business...
Many a gun-shop owner chose to enter the firearms industry because guns and shooting were his or her hobby. Let’s examine a case of such an enthusiast who...
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