Learn From The “In-Between” Customers
Everyone tends to be (or should be) somewhat cautious in new surroundings. For the new firearms owner, a gun shop can be an overwhelming and scary place. For the experienced...
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Industry News
ICYMI: Headlines...
May 5, Sturm, Ruger & Co. Inc. announced for the first quarter of 2021 it reported net sales of $184.4 million and diluted earnings of $2.16 per share,...
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Research In A...
Times are good. Sales of firearms and things that go on, in and around them have enjoyed a sustained period of strength. Repeat customers, as well as millions
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Evaluating...
Though once described as the “journalistic equivalent of a Hallmark holiday,” a president’s first 100 days sheds light on the new Administration’s...
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New Products
New Products May...
The Multi-Carry Thigh Bag from Tactica Defense Fashion gives users two pockets to choose from as well as a complementary universal grip holster that can...
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New Products...
Mossberg introduces its International Silver Reserve Field and International Gold Reserve Sporting Series line of over/under shotguns. The Silver Reserve...
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New Products...
Safariland’s Model 015 Open Top Competition Holster incorporates an instinctive rotating lock for secure retention without the use of a nose piece, and...
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First Look
Cut & Chiseled:...
Partnering with Jon Graham of Graham Knives, CRKT is bringing his versatile dual-edge chisel blade design to the consumer market with the release of the...
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PASS THE TORCH:...
Amid an ongoing shortage, one may ask why a new ammunition manufacturer would want to enter the market, but that’s exactly what Pilgrim Ammunition is...
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1791 Gunleather...
Throughout history, few firearms have made a bigger impact than the single-action revolver.
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Dealer Advantage
Think Smarter,...
The smarter, leaner range operators I talk to these days see the world differently, and this knowledge is now available to the consumers outside of the...
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Check Your...
Women have fought to vote, get a credit card in their name, receive an Ivy League education and to even wear pants. Purchasing a gun, the greatest...
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Your Female...
Of the more than 22 million background checks run for the sale of a firearm in 2020, a staggering 8.4 million were for those who purchased a firearm for the...
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Discover
Let’s Talk
The women’s market and connecting with female customers isn’t the mystery some make it out to be. Pop culture and social media can offer clues, and the...
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Women-Led...
Over the past 30 or so years, an increasing number of women have moved into positions of leadership in the shooting sports industry. Some of these women are...
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Cordially...
In the January 2021 issue, Shooting Industry kicked off its useful Best Practices column with an excellent article by Doug VanderWoude titled “Best...
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