The Industry’s Business Magazine

Aiming For Bowhunting Profits

Most firearms retailers don’t think too much about bowhunting season. They’re busy helping hunters get ready for gun season, stocking rifles and shotguns, ammo and camouflage. However, if you take the time to understand bowhunting and the associated equipment, you can add substantial dollars to your bottom line.

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Carry The Old Stuff, The Rest Will Follow

On the ammo shelves at Hyatt Guns in Charlotte, N.C., you’ll find pretty much everything you’d expect to see there. There are boxes and boxes of 9mm, .45 ACP and other common cartridges. But if you look closer, you’ll also find a few unusual offerings.

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Generation Next

The baby boomer generation is no longer the largest segment of the U.S. population, and if you don’t already have a strategy in place for marketing to millennials and Generation Z, then you’re doing the long-term future of your business a disservice.

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