The Industry’s Business Magazine

Everything Under One Roof SHOT Show 2020 Preview

We 2020 SHOT Show is set to open Tuesday, Jan. 21, at the Sands Expo and Convention Center in Las Vegas. NSSF is promising a show that will ensure attendees are “Fully Loaded” as they go into 2020. With almost 2,400 companies represented on the SHOT Show exhibit floor — including a number of new exhibitors — the industry’s mega show is primed to be another unforgettable event.

Read More
Strategies To Grow Your Women’s Segment In 2020

Women buy on behalf of husbands, partners, kids, colleagues, adult children, friends, relatives, elderly parents, in-laws, their businesses and even their kids’ friends — to name just a few. Their buying power is exponential, so attracting female customers can drastically impact your bottom line.

Read More
Traffic Flow: It May Sound Crazy To Say It

A gun store’s success in today’s market may have little to do with guns. Oh, certainly you need to carry guns to be a gun store. To stay afloat — and even prosper — in a softer market, you need to do more to attract customers than simply put guns on shelves.

Read More
Make Your Mark By Carrying These Products!

With the arrival of the 2020 New Business Year, manufacturers, distributors and importers are set to make their mark with consumers. As a Shooting Industry reader, you have the opportunity to see an extensive collection of new products not found anywhere else here in this special presentation.

Read More