February 2023


E. McNamara

1791 Outdoor Lifestyle Group Names Sales & Marketing VP

1791 Outdoor Lifestyle Group welcomed Evan McNamara as VP of sales and marketing where he is responsible for all related activities including management of both teams.

Ramiro Romani, CEO of 1791 Outdoor Lifestyle Group, said, “I’m confident Evan will utilize his experience and leadership to help grow our great brands as we look forward to our next stage of growth.”

McNamara is a U.S. Army veteran whose service includes a deployment to Iraq in support of Operation Iraqi Freedom in 2005. He was a management consultant before joining the outdoor industry and most recently worked at Vista Outdoor.

D. Rodriguez

Streamlight Inc. Selects Regional Sales Manager

Streamlight Inc. announced the appointment of Daniel Rodriguez as regional sales manager — Latin America for the company’s International Division. Rodriguez will be responsible for sales development of products in Latin American markets, as well as overseeing independent sales agencies to generate product sales.

Streamlight Chief Revenue Officer Michael F. Dineen said, “[Rodriguez’s] knowledge of international markets will no doubt further enhance Streamlight’s presence in Latin America.”

Prior to his new role, Rodriguez served as area manager — Latin America and Caribbean for Dorian Drake International, and also worked as the commercial director for EYMAQ Inc.

He earned a bachelor’s degree in mechanical engineering from Simon Bolivar University, Caracas, Venezuela. 

L. Nichols

Orchid Adds Business Dev. Chief

With nearly 40 years of executive-level experience at public and private firearm manufacturing companies, Leland Nichols joined Orchid as its new chief of strategy and business development.

Orchid CEO Jon Rydberg said, “[Nichols’] industry experience will play a key role in refining Orchid’s go-to-market strategy while also offering our clients insight to achieve consistent growth.”

Prior to joining the firearms industry, Nichols served in executive roles at Black & Decker, Stanley Hardware, Kohler Company and Rinnai America.

J. Davidson

Creedmoor Sports Expands Marketing Team

Jonathan Davidson joined Creedmoor Sports to expand the company’s marketing capabilities. He will be focused on driving consumer engagement through integrated marketing campaigns supported by rich, engaging content delivered through all D2C communication platforms. 

“[Davidson] brings a wealth of experience and has an incredible work ethic and positive demeanor that always creates energy and forward movement,” said Wayne Dayberry, director of marketing for Creedmoor Sports.

Davidson has broad marketing experience in the shooting sports industry, including executing product launches and managing large-scale content generation projects.

T. Smart

Hydra Weaponry Welcomes Sales Executive

Sales executive Tanner Smart has joined Hydra Weaponry to spearhead its growing distribution channel. He is working with current customers and is seeking new partnerships for the company.

Hydra Weaponry CEO Mack Gwinn shared, “[Smart] has extensive knowledge from the retailer side of the business, as well as from the firearm manufacturer sales side.”

A U.S. Army veteran, Smart previously worked in sales with Stag Arms and spent nearly a decade as the sales manager and firearms instructor at Guns Plus, a North Carolina firearms retailer and shooting facility.

P. Brownell

Brownells/2nd Adventure Group Name Chairman/CEO

Pete Brownell, owner of 2nd Adventure Group Holding Company, is returning to serve as CEO of the organization, which includes Brownells, Crow Shooting Supply and Brownell will serve as 2nd Adventure Group’s chairman of the board and will also serve as CEO of its brands.

“I’m excited to work alongside our employees to find out how we can inspire, educate and outfit our customers to enjoy a lifetime of adventure,” he remarked.

Brownell is no stranger to the role of CEO, having previously overseen Brownells and Crow Shooting Supply from 2012–2018. In 2018, Brownell became co-chairman with his father, Frank Brownell. 

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