Newsmakers
April 2023

SPYPOINT Trail Cameras Expands Marketing Team

Brittany Niemerg recently joined the SPYPOINT marketing team with a primary focus on managing social media. She will also be a full collaborator on all consumer-facing marketing efforts, including influencer, media and communication strategies.

“Anyone who pays attention to marketing in the outdoor space knows who Brittany is, so when her availability and our need lined up, we were thrilled to add her expertise and talents to our team,” said Maya Meyouhas, SPYPOINT VP of brand marketing.

Niemerg is the principal and owner of Britt Jill Marketing LLC and brings nearly a decade of social media management in the outdoor industry to her new role. She has worked brands such as Browning and DSG Outerwear.

IHEA-USA Names Education Director

IHEA-USA announced Jae Ellison has assumed the role of a new position within the organization, director of education. Ellison will lead the LearnHunting.org platform program while working closely with subject matter experts to create courses specifically focused on the development of Hunter Education instructors.

Alex Baer, executive director of the IHEA-USA, stated, “Jae Ellison brings unparalleled expertise in delivering educational content to our team — we have struck gold with his addition.”

Ellison’s background is centered in outdoor education, primarily in higher education. He most recently served as the director of outdoor leadership and education at Lycoming College in Williamsport, Penn.

He earned a degree in outdoor leadership from North Greenville University and a master of education in outdoor education administration from Georgia College & State University.

Streamlight Appoints Sales Manager

Streamlight announced the appointment of Daniel Brinkerhoff as southeast regional sales manager for its fire and industrial markets. Brinkerhoff will be responsible for working with independent sales representatives and distributors with an emphasis on end-user activity to increase revenues and market penetration within their designated territory.

Streamlight Chief Revenue Officer Michael F. Dineen said, “[Brinkerhoff’s] extensive experience and sales success over the years have proven him to be a great fit for this position.”

Brinkerhoff comes to Streamlight from Fein GmbH where he was a senior sales representative.

SASP Announces Development Director

The Scholastic Shooting Sports Foundation (SSSF) announced Jonathan Leach joined its team as the director of development for the Scholastic Action Shooting Program (SASP). 

“Many working for and on behalf of SSSF got to see [Leach] grow up in our programs. With his experience … we expect him to thrive in his position with SASP,” stated Ed Fitzgerald, SSSF board chair.

Leach has a long history with the SSSF, first starting as an athlete in the Scholastic Clay Target Program (SCTP) and then shooting pistol when the Scholastic Pistol Program (SPP) began in 2012. He was a member of an SPP National Championship Centerfire Pistol squad shooting with Ozaukee Scholastic Shooting Sports in Wisconsin.

He started and coached the SCTP and SASP teams at Concordia University of Wisconsin, where he took the team to two SASP Rifle national championships.

Steiner Optics Promotes Sales Manager/Product Specialist

Steiner Optics announced the promotion of Mic Otto to national sales manager and product specialist. He will be responsible for managing, supporting and developing sales incentives and programs for customers across the U.S. He is also tasked with developing an e-commerce strategy, working with Beretta Defense Technologies Group, overseeing Steiner national L.E. sales and managing the Western U.S. sales team.

Otto most recently served as Steiner’s law enforcement sales manager. Prior to joining Steiner, he was employed by the Greeley Police Department. He maintains an active role at a local Colorado sheriff’s office.

O.F. Mossberg & Sons Inc. Reorganizes Sales & Marketing Staff

O.F. Mossberg & Sons Inc. announced personnel changes within its sales and marketing department: Bill Brown shifted to senior director of product management and Brian Krouse (not pictured) transitioned to director of sales.

John MacLellan, Mossberg VP of sales and marketing, stated, “These positive changes … will be instrumental in aligning Mossberg for positive growth in the years to come. Both Bill and Brian’s deep understanding of the Mossberg product line and the commercial firearms user will continue to allow Mossberg to serve its customers with quality product and unparalleled service.”

Brown is responsible for developing and bringing new differentiated products to the market that address both market needs and represent viable business opportunities.

He spent 12 years at Smith & Wesson in various capacities before joining Mossberg in 2011.

Krouse is charged with supporting and supervising Mossberg’s team of regional sales managers to ensure annual sales targets are achieved.

He joined Mossberg as a national accounts manager in 2015, after spending seven years as a district sales manager for Smith & Wesson,  and eight years with Andersen Windows in sales management positions.

SDS Imports Adds Accounts Manager

SDS Imports welcomed Neil Sanders as key accounts manager.

“We’re pleased to add Neil to our sales team where he will manage key accounts for our Tisas, Tokarev, Spandau and Military Armaments Corp. brands under the SDS umbrella,” said Tim Mulverhill, CEO of SDS Imports.

Sanders has over 20 years of industry experience and is a former VP of Traditions Performance Firearms.

Camfour Inc. Announces President

Brandon Roper was named the new president of Camfour Inc. where he is responsible for leading the continued growth of the brand and team.

Camfour CEO Malcolm Getz stated, “His experience and focus will allow us to provide customers with a sales and delivery experience unsurpassed in the industry.”

Roper first joined the company as VP of sales and marketing with 17 years of industry experience.

Moultrie Mobile Welcomes Marketing VP

As the new VP of marketing of MOULTRIE MOBILE, Ryan Holm will lead efforts to enhance the vision, identity and awareness of the company and its products.

Holm has nearly two decades of experience in the outdoor industry. He spent the past 13 years at MYSTERY RANCH where he most recently served as the director of marketing. 

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