Getting The Word Out

It’s difficult to imagine a more challenging time for gun stores to reach current and potential customers. Gore, in Ohio, already has given up on most traditional forms of advertising, with radio being the most recent to go.

“It’s all social media, but it’s a challenge today with censorship on the platforms,” he expressed.

Black Wing still uses Facebook, Instagram, LinkedIn and YouTube. They have an in-house marketing person, but also get a boost from a local bank that offers assistance to small-business customers. And they’ve also reworked their website to make it more mobile- friendly.

“It’s a challenge for the industry,” Gore informed. “We see our posts aren’t getting shared as much. How are we going to be able to communicate going forward?”