What About the “Skinny” Part of this Myth?

According to the Centers for Disease Control and Prevention (CDC), the average weight of the American woman is 170.6 lbs.,5 and the average weight of an 18–19-year-old is 125.5 lbs.

A key point here: the majority of women who are (or will be) purchasing guns and gear from you likely won’t be young and skinny. These realities matter because you may be inadvertently alienating the customers you want to attract. Women need to feel respected and must relate to your messaging, as well as your product selection. When they don’t see themselves, they go elsewhere to find a place where they do.