10 New-For-2025 Standout Products For Women
The SIG M400 ROSE expands the ROSE family to include a long-gun option. It ships with a custom ROSE carrying case, rose-colored dummy rounds and provides access to online training resources. (Image: SIG SAUER)
As more women take an active role in shooting sports, personal defense and professional tactical fields, manufacturers are stepping up to meet their unique needs. The latest offerings for 2025 emphasize fit, function and versatility, ensuring women have access to high-quality gear tailored to their specific requirements.
From firearms and footwear to concealed carry solutions and protective equipment, these new products blend practicality with performance, helping women stay prepared, confident and comfortable in any scenario.
1. SIG SAUER M400 Rose
The SIG SAUER P365 Rose continues to be one of the most popular handguns among female gun owners. Using the same proven formula, the M400 ROSE was developed in collaboration with world champion shooter Lena Miculek to help women confidently step into rifle ownership. This 5.56 NATO AR-15 features a lightweight build with a 10″ free-floating M-LOK handguard, a ROMEO5 GENII red dot sight and a two-stage Matchlite Duo trigger.
Matte rose gold accents give it a distinctive look, while ambidextrous controls make it accessible for all shooters. The rifle comes with a custom carrying case, rose-colored dummy rounds and online training resources to guide new owners through their first steps in rifle shooting.
2. Ruger RXM
While not specifically made with women in mind, the Ruger RXM (MSRP $499) blends concealability with capacity in a slim, optics-ready package. Chambered in 9mm, the pistol offers 12+1 or 15+1 capacity, a 3.2″ barrel and a tritium fiber optic front sight for quick target acquisition. The textured grip and reversible magazine release enhance handling, while the black nitride slide and stealth gray frame give it a sleek, modern look. At just 19 oz., it’s an everyday carry option that balances performance and portability.
3. FN Reflex XL MRD
FN America expanded its micro-compact lineup with the Reflex XL MRD (MSRP $719), featuring a longer barrel and extended grip for enhanced accuracy and control. Chambered in 9mm, it comes standard with a 15-round magazine and an 18-round extended option. An internal hammer-fired system ensures a smooth 5-lb. trigger pull and interchangeable backstraps offer user-friendly ergonomics.
Perhaps most appealing is its easy-to-rack slide. Optics-ready and available in black or FDE, the Reflex XL MRD is built for precision and comfort in a carry-sized package.
4. TASER Bolt 2
For non-lethal self-defense, the TASER Bolt 2 ($449.99) provides up to 15′ of stopping power with a 30-second full-muscle lockup. Compact and discreet, it fits easily in a purse or pocket while offering a built-in laser and 210-lumen LED for precision aiming. The Safe Escape Product Replacement Guarantee ensures that if used in self-defense, a replacement unit is provided at no charge.
5. VERTX Lena Collection
Lena Miculek has also teamed up with VERTX to launch the Lena Collection, featuring the Women’s Shirt Jacket and Women’s Stretch Flannel. The Shirt Jacket ($74.99) offers CCW compatibility, eight pockets and a relaxed fit for unrestricted movement.
The Stretch Flannel ($64.99) combines a soft cotton blend with added stretch, CCW-friendly features and a drop-back hem for extra coverage. Both pieces blend style with tactical functionality.
6. Gun Tote’n Mamas Leather Weave
Each year, Gun Tote’n Mamas uses SHOT Show to gather feedback on its new and reimagined designs that may become part of the line. From colored leathers to unique textures, it was evident they’ve taken careful consideration of the younger demographic they are encountering.
For me, the standout was a line of sleek leather weave-pattern concealed carry bags that included both new styles and some of the brands’ bestsellers like its Sling Backpack (MSRP $159.95). There were two sizes on display, both featuring RFID protection, versatile front-carry options and ample space for everyday essentials. Designed for both right- and left-handed users, it includes a standard holster for quick access.
7. Marsupial Gear XL Concealed Carry Belt Bag
Based on the popularity of its original concealed carry belt bag designed in collaboration with prominent firearms instructor Paige Roux (@somechickwhoshoots), the Marsupial Gear XL Concealed Carry Belt Bag ($100) was created based on demand from those who need extra space without sacrificing discretion.
It’s made from rugged 1000D Cordura and fits larger firearms such as the GLOCK 17, FN 509 and SIG P365 XL. With an adjustable strap, it can be worn cross-body or around the waist. A hook-and-loop holster system allows for quick deployment, making it ideal for on-the-go security. Internal dimensions: 6″H x 8.75″W x 2″D.
8. Garmont T8 Athena Boots
Built for demanding conditions, the Garmont T8 Athena boots ($155) are designed to match the anatomical structure of a woman’s foot. The suede leather and polyester upper provide durability and breathability, while the dual-density EVA midsole ensures comfort for long hours on your feet. A slightly raised heel and enhanced arch support accommodate the shorter Achilles tendon in women, reducing fatigue. Weighing in at just 13.76 oz. per boot (size 7), these non-waterproof boots are AR670-1 compliant and built for action.
9. Walker’s Razor Slim Electronic Muffs
Tell your customers: protecting their hearing doesn’t mean sacrificing style. The Walker’s Razor Slim Electronic Muffs ($59.99) now come in fun designs like pink or yellow sprinkles while maintaining the same slim, low-profile fit. With a 23 dB noise-reduction rating and sound-activated compression, these muffs amplify ambient sounds while blocking harmful noise levels, ensuring clear communication at the range or on the hunt.
While I don’t see myself rocking pink sprinkles at the range, my daughter would love these! And if that’s what it takes to get her out shooting with me more, they’re worth every penny.
10. Jessie & James Lassen Unisex Concealed Carry Vintage Backpack
For your customers looking for a backpack that doesn’t scream, “I’m concealing a gun,” the team at Jessie & James has them covered with the unisex Lassen Concealed Carry Vintage Backpack ($79.99). Available in five colors, the Lassen is from the brand’s new canvas wash collection, which also includes waist bag and sling bag styles.
Made from durable, water-resistant canvas, the backpack features a large concealed compartment (11″W x 9″H) with two zipper openings on the side — friendly to both left- and right-handed users — and a front zippered pocket. The main compartment has a large elastic pocket and four additional slip pockets inside to keep essentials neatly organized and easily accessible.
