Time To Launch Your National Shooting Sports Month Communications
August is Here! If you haven’t already, it’s time to launch your National Shooting Sports Month communications. You play a critical role in growing participation. Join the industry in celebrating 10 years of National Shooting Sports Month this month — with the tagline Let Freedom Plink — and inspire your customers to take part.
Time To Heat Up End Of Summer Traffic
Here are some ideas on how to use National Shooting Sports Month to build traffic, participation and sales.
• Host an event at your store such as a sale, open house, safety class or gear promotion. Or consider partnering with a local range if you don’t have one.
• List your business on the National Shooting Sports Month host venues map.
• Help spread the word about the event(s) you’re planning to host by utilizing the resources within the promotional toolkit you can download HERE.
• Display the National Shooting Sports Month logo on your website, in your promotions and on social media.
• Encourage active customers to invite family and friends to come check out the great deals you’re offering this month.
Fill Up Your Shooting Range Lanes All Month
End of summer events at your range can build excitement for fall too. Use any of the ideas listed below to get started.
• Host an event or a series of events that are geared towards attracting different audiences.
The #RangeChallenge is a series of fun target shooting challenges using printable targets and games to promote firearm safety, mentorship, training and shooting sports awareness nationwide. Its main goal is to drive participation and encourage participants to share their experiences at shootingsportsmonth.org or on social media using the #rangechallenge for a chance to win a $500 gift card drawn weekly throughout August. This creates great online and in-store promo opportunities and fun for businesses and guests.
For More information – Please visit – www.shootingsportsmonth.org/rangechallenge/
Embrace This Fun And Unique Opportunity!
The summer months don’t have to be a time of sluggish sales. By participating in this annual event, you’ll attract new customers, welcome new gun owners, increase sales and help increase shooting sports participation!
Lead the charge in growing the shooting sports community and your business!
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