ICYMI: Industry News
From Oct. 4–8, 2021


HAVA’s 10th Annual Buffalo Butte Ranch Pheasant Hunt

Honored American Veterans Afield (HAVA) hosted a mix of active-duty and Marine Corps veterans for a pheasant hunt for the 10th year at the Buffalo Butte Ranch in Gregory, S.D.

Nine Marines and one Fleet Marine Force Hospital Corpsman, who served extensively, experienced a pheasant shoot for two days at the world-class Buffalo Butte Ranch. The Marines spanned a wide range of the rank structure from Lance Corporal to Colonel, but camaraderie in the pheasant field knows no rank and bragging rights go to those who bag the birds! The group shot very well and brought down many birds over the two days of hunting.

Heath Gunns, HAVA’s event coordinator — a former Marine himself — was again impressed by the tight-knit Marine community.

“One of these Marines recently retired and invited the Marine who recruited him into the service so many years ago. I just don’t see that type of life-long connection in other career fields,” he noted.

HAVA is a 501(c)3 organization formed by companies in the shooting and outdoor industry with the purpose of raising awareness and further assisting disabled veterans with their healing process through guided hunts, shooting events and other outdoor sports activities. Buffalo Butte Ranch is a 6,000 acre privately owned and operated pheasant farm which has been a family-owned ranch for five generations.

For more info: honoredveterans.org, buffalobutte.com.

2021 Benelli Invitational Breaks Fundraising Record

In its seventh year, the annual Benelli USA Invitational event held Friday, Sept. 24, 2021, raised a new record of $130,000 for Freedom Hunters — a group that supports outdoor opportunities for combat veterans, active duty military personnel and military families. Donations from industry partners, an online auction and the Benelli Match Donation combined to generate the funds.

“Benelli USA is proud to partner with Freedom Hunters to accomplish the ultimate goal of getting active duty military, vets and Gold Star families outdoors for hunting and fishing adventures,” said Benelli USA General Manager Tom DeBolt. “It’s important for us all to play our part in supporting these incredible individuals and Benelli USA is honored to contribute $130,000 to Freedom Hunters from the proceeds of our seventh annual Invitational Shoot.”

The annual event is hosted at Prince George’s County Trap and Skeet Center in Glenn Dale, Md. This year’s Invitational Shoot drew 152 shooters. Industry partners annually sponsor shooting teams and provide outdoor gear and adventures for the auction. The previous year’s event brought in $100,000 for Freedom Hunters.

“Having partners in the outdoor industry like Benelli USA has helped Freedom Hunters honor more of our nation’s finest with hunting, shooting and fishing trips,” said Anthony Pace, founder and CEO of Freedom Hunters. “Funds raised by Benelli give our warriors hope and purpose through therapeutic outdoor adventures and frankly saves lives. We cannot thank Benelli USA enough for their commitment to our mission and more importantly to heroes and their families.”

For more info: benelliusa.com, freedomhunters.org.

Leupold & Stevens Acquires Anodize Solutions

Leupold & Stevens Inc. has acquired Anodize Solutions, effective immediately.

Oregon-based Anodize Solutions provides anodizing services to outdoor-related manufacturers across North America. The company will operate as a subsidiary of Leupold & Stevens and continue to report to its current management team. Anodize Solutions and its leadership team have been longtime, key strategic partners supporting Leupold’s U.S.-manufactured products.

“Our partnership with the founders and key members of Anodize Solutions has spanned over 25 years,” said Bruce Pettet, Leupold president and CEO. “The strategic acquisition protects a critical component of our supply chain and will allow us to use their expertise to improve upon the design and manufacture of our products. I’m proud to welcome their entire team to the Leupold & Stevens family.”

Richard Bretherton, President of Anodize Solutions, will continue to run the company’s operations as general manager. The company will remain in its Tualatin, Ore., facility.

For more info: leupold.com, anodizesolutions.com.

Big Horn Armory Expanding To Meet Increasing Demand

In response to extended lead times caused by supply challenges and rising demand, Big Horn Armory (BHA) has implemented several changes that will improve product lead times over the next few months. Among them, BHA is hiring more employees, obtaining a new and larger building, increasing the number of machinery and doubling its suppliers.

“We hope to increase our manufacturing capabilities two to three times over the next year,” said Greg Buchel, BHA owner. “Much of this will involve new personnel in our assembly and quality control departments. We have a core workforce of excellent people right now and we intend to use these people to train and orient our new personnel to create more of the fine products that we currently produce for our customers.”

BHA will be doubling its workforce in the next few months in the manufacturing department. A new building will increase the manufacturing space by 500% and in addition to providing more manufacturing space, will also offer better facilities for building BHA’s firearms and for maintaining inventory. New machinery will include CNC mills and lathes and barrel-making equipment, which will help to lessen the dependency upon outside vendors.

“Our firearms are not purchases made on a whim, but thoughtful investments in heirloom-quality rifles aimed at giving you the biggest bang for your buck. We know our customers want these rifles, and we want to give them to them. We’re working our hardest to get our firearms out the door and into our customers’ hands,” Buchel added.

For more info: bighornarmory.com.

Orchid & NASGW SCOPE Launch Partnership With Free POS Offer

Orchid LLC has announced a partnership with the National Association of Sporting Goods Wholesalers (NASGW) to provide Orchid POS data in support of NASGW SCOPE, a data sharing program for the shooting sports industry. Orchid clients will contribute non-confidential sales data to provide the firearms industry with a better understanding of product performance and sales trends.

“The evolution of the firearms industry demands a data-driven supply chain,” said Jon Rydberg, Orchid CEO. “Such data has been a well-publicized focus of NASGW SCOPE and we are pleased to support their initiative. The development of Orchid POS and this partnership underscores our commitment to drive integrated solutions specific to the firearms industry for everyone from manufacturer to consumer.”

To commemorate the partnership, Orchid POS and Orchid eBound will be free for one year to the first 30 retail FFLs who sign up prior to the NASGW Expo, to be held Oct. 27–29. Gun stores beyond the first 30 who sign up before the NASGW Expo will receive three months of Orchid POS and Orchid eBound at no cost. Implementation dates will be scheduled on a first come, first serve basis over the next six months.

“The success of our SCOPE program is thanks to partners like Orchid and their dealers,” said Easton Kuboushek, NASGW director of data programs. “We’re excited to have Orchid clients onboard and look forward to announcing the lucky dealers to receive free Orchid POS for a year at our upcoming expo.”

For more info: orchidadvisors.com/scope.