ICYMI: Industry News
From Nov. 11–15, 2024

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TrueTimber Acquires Blizzard Buddy

TrueTimber announced its recent acquisition of Blizzard Buddy, long-recognized for its innovative apparel technology and exceptional performance in extreme weather conditions.

“We are thrilled to welcome Blizzard Buddy into the TrueTimber family,” said Rusty Sellars, CEO of TrueTimber. “Their expertise in developing high-performance hunting gear perfectly complements our existing product range. This acquisition allows us to further expand our technical line and offer our customers an even broader selection of top-of-the-line products.”

TrueTimber’s technical line of hunting apparel and gear has gained widespread recognition for its durability, functionality and innovative design. With the addition of Blizzard Buddy’s products, TrueTimber will be able to offer hunters an even broader range of options to suit their specific needs and preferences.

As TrueTimber and Blizzard Buddy integrate their operations, customers can expect a seamless transition. TrueTimber will continue to offer the same exceptional customer service and support that they have become known for while incorporating Blizzard Buddy’s expertise to enhance their product offerings.

For more info: truetimber.com

Winchester Ammunition Commits $100K Pledge To Folds Of Honor

Winchester Ammunition announced its fourth consecutive pledge to the Folds of Honor Foundation, a $100,000 commitment that will help provide educational scholarships to the spouses and children of fallen or disabled service members of the U.S. armed forces. Since 2021, Winchester has contributed a total of $425,000 to Folds of Honor.

“Winchester has a long history in support of the U.S. military dating back to the early 1900s. We are honored to continue our contribution to Folds of Honor and help the families that are truly in need,” said Brett Flaugher, president of Winchester Ammunition.

Winchester introduced its USA VALOR series of ammunition in 2021, which pays tribute to Folds of Honor, the U.S. military and first responders. Since its launch, more than 200 million rounds of USA VALOR ammunition have been sold in boxes featuring the Folds of Honor logo in support of their mission.

For more info: winchester.com, foldsofhonor.org

SIG SAUER & Nibe Defence Announce Joint Venture In India

SIG SAUER Inc. announced a joint venture with Nibe Defence and Aerospace Limited to advance small arms and ammunition manufacturing operations in India. This new partnership will support India’s “Make in India” initiative, underscore both entities’ commitment to the region, and bolster SIG SAUER’s role as the primary provider for India’s defense needs.

“SIG SAUER is meeting the increased international demand for our products by solidifying key partnerships across the globe,” began Ron Cohen, president of SIG SAUER. “This important new alliance in India serves to meet that demand in one of the most significant regions for growth in the coming decades. The joint venture with Nibe Defence gives SIG an expanded presence, greater customer engagement and new collaboration opportunities to meet India’s growing needs.”

Officials from Nibe Defence joined representatives from SIG SAUER and the Chief of Defence Staff of the Indian Armed Forces for an official signing of a Memorandum of Understanding in Pune, India on November 6, 2024.

As part of the “Make in India” initiative by the government of India to accelerate the domestic manufacturing industry, the collaboration between Nibe and SIG SAUER will strengthen India’s defense capabilities while reinforcing India’s commitment to self-reliant defense manufacturing.

The Government of India, Ministry of Defence first awarded SIG SAUER a contract for the SIG716 in 2019 for 72,400 rifles. The successful fielding and overwhelming soldier acceptance led to a follow-on award for an additional 73,000 rifles.

“SIG SAUER is excited to partner with Nibe Defence, a proven leader in India’s defense sector, as the primary provider for India’s defense needs,” concluded Cohen.

For more info: sigsauer.com

RCBS Launches "Buy Green Get Green" Rebate

RCBS is now offering its popular “Buy Green Get Green” consumer rebate for a limited time — giving handloaders cash back on their purchase of RCBS’s premium reloading tools and accessories.

For consumer purchases dated November 15 through December 31, 2024, consumers will be eligible for the following rebates:

Spending Level: $100–$249.99 | Eligible Rebate: $35

Spending Level: $250–$399.99 | Eligible Rebate: $75

Spending Level: $400+ | Eligible Rebate: $100

For more info: buygreengetgreen.com, rcbs.com