ICYMI: Industry News
From July 10–14, 2023
2023 USA High School Clay Target League National Championship Results
Athletes and teams representing 466 high schools from across the nation participated at the 2023 USA High School Clay Target League National Championship (USAHSCTL) July 5–10, 2023. The USAHSCTL National Championship, held at the Michigan Trapshooting Association in Mason, Mich., featured team and individual competitions to award the top 10 male and female high school athletes and the top five high school teams in the country.
The Individual Final was an exciting affair, with 19 athletes shooting perfect scores at the end of regular competition. Those 19 went on to compete in a grueling shoot-off, which saw recent graduate Landon Sievers from Calhoun High School of Illinois persevere to claim the Overall National Champion crown.
Audrey Gordon of Southwestern High School (IL) was one of two females who shot perfect scores and went on to compete in the shoot-off. Gorden edged out her competition to take home the title of top female in the nation.
In the Team Final, Calhoun High School took home the title of National Team Champion, their third win of the title in as many years.
The National Championship was proudly presented by SCHEELS. Additional sponsors include the U.S. Army, Greater Lansing Sports Authority, Ducks Unlimited, Bass Pro/Cabela’s Outdoor Fund, Walker’s, Do-All Outdoors, Mark Zauhar, Friends of NRA and Sportsman’s Guide.
For more info: http://usaclaytargetchampionship.com
Celerant Technology Partners With Gunarama Wholesale
Celerant Technology announced a partnership with Gunarama Wholesale, a distributor of hunting, fishing and camping products. Through the integration, independent dealers can streamline their ordering process and carry more products both in-store and online with less effort.
Jeff McGowan, president of Gunarama Wholesale Inc., stated, “Integrating with Celerant was an easy decision as they are not only the industry’s leading retail point of sale provider, they made the entire integration process streamlined and simple. Now dealers anywhere can import our inventory catalog, access our live data feeds, streamline their reordering, as well as manage inventory all in one place. This partnership will not only help our company reach a new customer base and grow, but also gives dealers of all sizes the tools and technology to help their business do the same.”
Gunarama offers its dealers a product catalog of over 30,000 items related to hunting, fishing, camping and law enforcement. Through Celerant’s integration with Gunarama, dealers can easily access and import the products they want to sell directly into their Celerant point-of-sale software. This enables dealers to quickly build their product database, and ensure they have the most current and accurate product data without manually entering data.
For more info: www.celerant.com
Benelli Assists Upland Bird Organization’s Fundraising Initiative
As part of the Ruffed Grouse Society & American Woodcock Society’s (RGS & AWS) dedication to helping proactive conservation groups ensure hunting survives through future generations, Benelli USA recently teamed with RGS & AWS to raise needed funds these organizations leverage to foster vibrant upland habitat.
In late 2022, Benelli donated 20 Super Black Eagle 3 shotguns to RGS & AWS for a major fundraising initiative. Each donor who gifted $10,000 or more to the organizations received one of the Benelli SBE 3 shotguns. This program proved wildly successful, with $200,000 raised to support the society’s mission “to create landscapes of diverse, functioning forest ecosystems that provide homes for wildlife and opportunities for people to experience them.”
“Benelli’s line of fine shotguns has long been carried afield by sportsmen and women. Having Benelli’s support in the conservation space is meaningful to our cause. Working with Benelli has been a pleasure. The staff is equally as supportive as their equipment is reliable,” said Tripp Way, mid-Atlantic director of regional development for RGS & AWS. Benelli truly understands habitat management and conservation campaigns like this one move the needle for conservation. “The company is a noteworthy and longtime supporter in the wildlife community. I commend them for their attention to detail, both in the products they produce and the way they give back, and we’re excited to continue our partnership.”
For more info: www.benelliusa.com
AmmoSquared Launches Partner Program With Free Ammunition Incentive
AmmoSquared Inc. launched a new program giving partner brands a way to offer free ammunition to their customers as a signup or purchase incentive. The Brand Integration Program is designed to be a win-win-win for AmmoSquared, the brand partner and the customer.
In this unique affiliate program, any participating website can offer their customers an ammunition incentive for completing a purchase. The customer will receive an ammo credit at ammosquared.com and the affiliate brand will receive a lifetime revenue stream for the signup. Along with the immediate reward of offering an ammunition incentive to customers, brand partners will also receive 3% of the lifetime value of the customers who sign up with AmmoSquared.
“With our new Brand Integration Program, we can partner with forward-thinking brands to create a win-win-win situation leveraging AmmoSquared’s unique service as a powerful tool to incentivize new customer acquisition and loyalty,” said AmmoSquared CEO Dan Morton. “The ability for our partners to now offer ammunition as a purchase incentive brings significant added value for them and their customers.”
For more info: www.ammosquared.com
Smith’s Sporting Group Acquires Tanners Team Sports
Smith’s Sporting Group announced its acquisition of Tanners Team Sports Inc. Together, the two companies distribute over 1,000 consumer products worldwide and nationally through specialty retailers plus well-known major retailers, including Walmart, Amazon, Lowe’s, Dick’s Sporting Goods, Bass Pro Shops, Academy Sports and Tractor Supply.
“We have enjoyed a great relationship with Tanners Team Sports for a long time, as they produce the honing oil used on some of our sharpeners,” said Mike Taylor, CEO of Smith’s Consumer Products and president of Smith’s Sporting Group. “Our board looked at a variety of acquisitions in recent years to diversify and strengthen our position in the sporting goods industry. This acquisition successfully diversified Smith’s Sporting Group into several indoor and outdoor sporting activities, furthering our vision for growth. We could not be more pleased with Tanners joining our family.”
For more info: www.smithsproducts.com
