ICYMI: Industry News
From Jan. 13–17, 2025

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NSSF Launches Faces Of Firearms Safety Outreach Program

NSSF launched its Faces of Firearms safety outreach program with a commercial on NBC’s “Meet The Press” in the Washington, D.C. region. Faces of Firearms is a national, precision-targeted digital outreach campaign demonstrating that today’s gun owners, who are from all walks of life, and the firearm industry are united in true firearm safety.

This effort is part of NSSF’s Real Solutions. Safer Communities. firearm safety campaign that includes longstanding and nationally recognized safety initiatives including Project ChildSafe, Don’t Lie for the Other Guy, FixNICS, Operation Secure Store and Suicide Prevention.

“This campaign challenges the stereotypes often portrayed by those who oppose lawful firearm ownership to show America who gun owners really are,” said Joe Bartozzi, president and CEO of NSSF. “Today’s gun owners are representative of America because they come from every part of American society. We don’t all look the same or talk the same, but we share the very important ideas that safe and lawful firearm ownership is our right. We share the responsibility for true firearm safety which is embodied in our Real Solutions programs. This outreach aims to spread the firearm safety message and highlights the growing diversity of today’s gun owner who is invested in safety.”

Faces of Firearms is a project celebrating the diversity of gun owners and their unity in advancing safe, responsible firearm ownership. Some of the featured gun owners are domestic violence survivors, Stop Asian Hate advocates, Olympians and Purple Heart recipients. Some live in big cities, some identify as gay, some utilize mobility devices and some work in white-collar jobs. Many of the featured gun owners describe themselves as parents or grandparents, brothers or sisters, sons or daughters and neighbors or friends —a reminder that our similarities are just as worth celebrating as our differences.

For more info: facesoffirearms.org

SK Guns Breaks Ground On New Florida Facility

SK Guns, manufacturer of limited-edition custom firearms, began the new year by breaking ground on its new 20,000-sq. ft. headquarters and distribution facility in St. Augustine, Fla., officially embarking on its next chapter of growth and promise to its loyal customers to keep offering masterfully designed, custom firearms.

“We are excited to be home here in St. John’s County,” said Simon Khiabani, owner and founder of SK Guns. “St. Augustine is a beautiful city with a rich culture and history. We are excited to continue our operation here in Florida and give back to our new community through our SK Gives Back initiatives.”

The St. John’s County Fla.-based facility becomes home to SK Guns as well as the SK Gives Back program. SK Gives Back is committed to working with various local 501(c)(3) nonprofits and bringing an exciting slate of new philanthropic partnerships in 2025 and beyond.

The facility is scheduled to finish construction in October 2025. Shortly thereafter, SK Gives Back will hold its first fundraising event in St. Augustine on November 7, 2025, in partnership with Kids & Clays.

For more info: skguns.com

Sports South & Celerant Launch Smart Order Program

In partnership with Celerant, Sports South has launched its Smart Order program. Using on-hand inventory data, this integration delivers expert order recommendations directly to the Shooting Warehouse website. Customers can review suggested orders, adjust as needed and “click to ship” — or save them for later.

“The Smart Order program is a game-changer for dealers, combining Sports South’s industry expertise with cutting-edge automation to streamline inventory management,” shared Cullen Gilbert, Sports South VP of supply chain. “By leveraging real-time sales and inventory data, we empower dealers to replenish faster and more accurately, saving them time while ensuring optimal stock levels.”

For more info: theshootingwarehouse.com, celerant.com

RCBS & Revelyst Announce Weaver Mounts License

RCBS and Revelyst announced a license agreement with for Revelyst’s scope brand, Weaver Mounts. As part of this agreement, RCBS will continue to manufacture all Weaver rings, bases and mounts in Oroville, Calif.

“After the Hodgdon Powder Company purchased the RCBS business last year, it was a natural decision to license the Weaver brand,” said Aaron Oelger, Hodgdon VP of marketing. “After all, Weaver rings, bases and mounts have been manufactured at our RCBS facility in Oroville since 2012. This agreement will leverage our expertise in manufacturing high-quality mounting systems by our team of manufacturing specialists and offering our Made in the USA Weaver optics mounting solutions to consumers everywhere. Other companies may build Weaver-style rings, but we remain the only authentic source for Weaver rings, bases and mounts – complete mounting solutions crafted to exceed accuracy and precision requirements that modern shooters demand.”

RCBS will sell Weaver rings, bases and mounts alongside RCBS reloading tools. RCBS began shipping Weaver mounts to retail and wholesale customers in January 2025.

“Weaver has been an industry leader in high-performance mounting systems for more than 90 years and is a cornerstone of quality in the shooting sports industry,” said Simon Waters, president of licensing, entertainment and communications for Revelyst. “We are confident that RCBS, with its reputation for excellence and craftsmanship, will take the brand to new heights while preserving its legacy through this license deal.”

For more info: rcbs.com, revelyst.com

WTTA Thanks Camfour For Support

Walk the Talk America (WTTA), a nonprofit organization dedicated to bridging the gap between mental health and responsible firearm ownership, thanked Camfour for hosting a fundraising raffle during its 2025 annual trade show, held Jan. 4–5 at the New Orleans Marriott. A total of $10,000 was raised at the show, which will directly support WTTA’s mission to bridge the gap between mental health and responsible firearm ownership, promoting education and cultural change to reduce negative outcomes from firearms.

The annual trade show brought together industry leaders, dealers, and partners for two days of networking, exclusive deals and camaraderie in the heart of the Big Easy.

Camfour’s CEO, Brandon Roper, touched on the importance of the fundraiser, “Michael’s tireless pursuit of bridging the gap between mental health and safe firearms ownership is exactly what we need more of in our industry, and I was excited not only to help provide Michael a fundraising opportunity but also to share the importance of the work he is doing. I’m thrilled with the vendors who graciously donated and dealers and employees who supported the raffle.”

“I was excited when Brandon approached me with the idea of this fundraising opportunity and ecstatic that the attendees supported our mission,” said Michael Sodini, founder of WTTA. “Their generosity and support help us continue our mission of saving lives and changing perceptions about mental health in the firearms community.”

For more info: walkthetalkamerica.org, camfour.com

Radians Outdoors & Ducks Unlimited Form Partnership

Radians Outdoors, a manufacturer of personal protective products for shooters and hunters, announced a new licensing partnership with Ducks Unlimited. Ducks Unlimited conserves, protects and restores wetlands across North America. These habitats also benefit other wildlife and people.

“This collaboration combines two iconic Memphis-based organizations [that] share a passion for the great outdoors and a commitment to safety and wetlands conservation,” said Radians President Bill England. “This type of partnership increases visibility for both companies and reinforces our shared mission of protecting both people and nature.”

“Featuring the iconic Ducks Unlimited logo, the new line of high-performance vision and hearing protection will resonate with sporting goods distributors, retailers and customers who prioritize eye and ear safety in the field,” said Wes Miller, Radians director of sporting goods.

For more info: radiansoutdoors.com, ducks.org

SSSF Announces New Shooting Program

The Scholastic Shooting Sports Foundation (SSSF) has a new role as the governing body for the Progressive Position Pistol (PPP) program. The development marks a new chapter for the PPP program, which continues to thrive through a strong and ongoing partnership with USA Shooting, the Civilian Marksmanship Program (CMP) and the Scholastic Action Shooting Program (SASP).

To celebrate the regrowth of this dynamic program, SSSF announced the 2025 Progressive Position Pistol Junior National Event, taking place August 1–3, 2025, at the Missouri Marksmanship Education Center in Columbia, Mo.

As part of this program’s mission to support young athletes, the PPP serves as a feeder program for the Intercollegiate Pistol Program, making this event a key recruiting opportunity for collegiate coaches. Graduating seniors and rising stars will have the chance to showcase their talents in front of coaches while taking their first steps toward collegiate competition. Additionally, this program provides aspiring athletes with a pathway to represent Team USA on Junior or National Teams, with sights set on competing in the Olympics.

This event offers youth shooters the opportunity to showcase their skills, compete on a national stage and experience the camaraderie and sportsmanship that make the shooting sports community so special.

The 2025 Progressive Position Pistol Rule Book is now available. This document contains the latest guidelines, standards and competition requirements for athletes, coaches and event organizers.

For more info: sssfonline.org

Global Defense Enhances International Distribution Services

Global Defense, a U.S.-based importer, exporter and wholesale distributor of firearms, components, accessories, ammunition and specialized equipment for commercial, military and law enforcement markets, announced the launch of two new services: Turnkey Export Services and Export Consulting. These solutions simplify export operations, ensure compliance and empower manufacturers and companies to expand their global reach.

Global Defense CEO Jordan Young explained, “Our new service packages simplify complex export operations while maintaining strict compliance with global regulations. Leveraging our deep expertise in logistics, regulatory frameworks and industry relationships, we help manufacturers access untapped global markets for their products and drive profitability.”

Turnkey Export Services provide a fully outsourced export division that manages licensing, warehousing, logistics and compliance, allowing manufacturers to focus on their core operations.

Export Consulting offers comprehensive support for manufacturers building in-house export operations, delivering tailored tools and guidance to succeed in international markets.

For more info: globaldefense.us