Today’s consumers are as likely to browse on their mobile devices as they are to walk the aisles of a brick-and-mortar retailer. Too many retailers —...

There’s no question: e-commerce is here to stay. Avoid these pitfalls when you consider upgrading your online presence.

During their first five years in business, the owners of Legacy Indoor Range & Armory were happy with a homegrown website. For the most part, it did what it...

The marketing and advertising universe (a better term is “metaverse”) moves fast, and no marketer sees this more than those who live in social media.

In last month’s issue, we shared why traditional marketing tactics still have a place in your overall marketing strategy, but there’s no denying...

We’ve all heard the claims — newspapers and magazines are dying industries, no one watches regular TV anymore, direct mailers are a waste of money …...

Let’s go beyond the basics and look at other ways data can help any store make better decisions in an unclear and difficult market economy.

Welcome to “National Firearm Industry Data

One of the biggest decisions facing prospective as well as established dealers alike is determining which point-of-sale (POS) system they’re going to...

Dealer incentive programs are a key component of firearms marketing that will pay dividends for years to come. Is your store taking advantage?

To start the year off right and highlight potential, let’s explore the opportunities and challenges for 2024 and the direction retail is heading.

Each year, thousands of owners and employees from firearm ranges and retailers flock to exhibit halls and convention centers around the country to attend...

There’s no debate: Salesmanship is a perishable skill. The ability to engage with a customer and close a profitable sale is something that must be learned...

For this special Range Issue, I thought a rundown of some “best practices” I’ve picked up in 500+ onsite visits to individual ranges around the...

The beginning of summer often marks a slowdown in firearms sales depending, of course, on a store’s inventory mix and the demographics of its customer base.