ICYMI: Industry News
From October 10 — October 16, 2026

GunZee Releases 48 PHOTO-REALISTIC Scenario Targets

Cut to Fit the E-Type Silhouette Backer, the GunZee line has 24 armed-threat targets, 12 no-shoot targets and 12 hostage scenarios with a gunman behind the hostage. Scored targets carry a faint 4-inch head circle and a 10-inch cardiac box; no-shoot targets carry no zones, so the shooter has to read the scene before firing.

The targets are made in the United States, in stock now, and sold at $2.49 each, with a 30-design sampler at $62.

For more information visit GunZee.com.

New CCI Blazer Brass 357 Mag. and 44 Rem. Mag. Now Shipping

According to CCI, the new 357 Mag. 158-grain and 44 Rem. Mag. 240-grain offerings deliver the reliable performance shooters expect for training and target shooting, featuring Full Metal Jacket (FMJ) bullets, reloadable brass cases, quality primers and clean-burning propellants. These new products are now shipping to retailers nationwide.

Find them here: Blazer Brass | CCI Ammunition.

ZeroTech Optics Announces Free Vengeance 10x42 Binoculars with Eligible Riflescope Purchases

All current ZeroTech riflescopes qualify, except all 3-9x and 3-12x models and all Shoot2Hunt scopes. The offer is available while supplies last.

The promotion is open to U.S. residents making new qualifying purchases from zerotechoptics.com or an authorized USA ZeroTech dealer between October 15 and December 31, 2026.

Federal Releases New Version of Top-Ranked Ballistic AE App

Federal Ammunition is launching a new version of the trusted Ballistic AE App to assist shooters and hunters in making Every Shot Count. The new app features a modern interface and streamlines navigation for a better user experience in the field or at the range. The HUD and DOPE charts are combined in a single interactive workspace, with real-time trajectory information and manual data adjustments in wind direction, speed, and range.  The refreshed Ballistic AE App is designed to redefine accuracy so long-range shooters and hunters hit more consistently with real-time aiming and scope adjustments available at their fingertips.

The new Ballistic AE App can be found at https://www.federalpremium.com/this-is-federal/get-the-app.html or downloaded from the Apple App Store.

Smith & Wesson Announces M&P FPC 22 Holiday Rebate

The M&P FPC 22 Holiday Rebate, offers consumers a $75 prepaid card with the purchase of any new eligible M&P FPC 22 rifle. Valid on qualifying firearms purchased between October 16, 2026, and December 31, 2026, the promotion includes the standard 20-round model, 10-round compliant model, and the bundled package featuring a CTS Red/Green Optic, carrying bag, and additional magazines.

For complete terms and conditions, eligible SKU information, and rebate submission details, visit www.swrebates.com.