ICYMI: Industry News
From September 5 —September 11, 2026

Winchester Contributes Over $500,000 to Ducks Unlimited Conservation for a Continent Campaign

Winchester announced it contributed more than $500,000 over the past seven years to the historic Ducks Unlimited Conservation for a Continent Campaign. The campaign generated an unprecedented $4.06 billion for continental conservation and stands as the most ambitious conservation campaign ever undertaken on behalf of North America’s wetlands and waterfowl.

The $4.06 billion is being invested in landscape-level conservation across North America to safeguard breeding grounds, migration corridors, and wintering habitats that waterfowl and wildlife depend on.

To learn more about the Ducks Unlimited Conservation for a Continent Campaign, visit Ducks.org.

Federal Ammunition Introduces New Cosmic Target Loads

Federal Ammunition introduced its new Cosmic shotshells that light up nighttime clay target courses with a UV-fluorescent Podium wad and neon colors on the shells and box that glow under black light. The new 12-gauge load features 1⅛-ounce No. 8 shot at 1,145 feet per second, which is one of the most popular loads for clay target shooting. These new loads are shipping to dealers nationwide.

New Federal Cosmic shotshells are reported to light up any local nighttime clays course and add more fun to the shoot. Its UV-fluorescent Podium wad glows under black light, delivering both visual feedback and dense patterns of hard-hitting lead pellets, so shooters can break more targets and have more fun long after the sun goes down.

For more information visit Cosmic

Burris Veracity Riflescopes Now Available

Burris Optics announced its new Veracity riflescope lineup is now available at dealers nationwide. The completely redesigned 2026 Veracity series builds upon the proven performance of the original with improved optics, enhanced ergonomics, and innovative features engineered for today’s hunters.

Available in three versatile 5x zoom configurations—2.5-12x42mm, 3-15x44mm, and 5-25x50mm—the Burris Veracity series offers five reticle options in both first and second focal plane models to accommodate a wide variety of hunting styles and shooting applications. Reticles include the 3PW-MOA, Plex, Plex Fiber Dot, RC-MOA, and the new RCT-MOA.

Every model incorporates Burris’ new R.E.D. Industrial Design, highlighted by the signature red ocular accent and aggressive, high-traction knurling on the magnification ring and turret caps.

For more information on the new Veracity riflescope lineup visit BurrisOptics.com.

Apex Ammunition Introduces New Waterfowl Stratified S3 Steel Loads

Apex Ammunition introduced new Waterfowl Stratified S3 Steel shotshells in 12- and 20-gauge loads.

Featuring layered shot sizes of Apex S3 zinc-coated steel in #BB / #2 (12-gauge only), #2 / #4, or #4 / #6 combinations, each Stratified load is designed to deliver devastating performance at multiple ranges – with dense mid-range patterns and increased terminal energy at longer distances for confident kills.

For more information, visit ApexAmmunition.com.

HEVI Ammo Launches New Campaign, Updated Website

HEVI recently launched a new, campaign, including simplified brand name and logo treatment. This shift marks a bold evolution for the ammunition company and brand. The rebrand includes several marketing elements, such as a new logo, tagline, rolling packaging change, and a new company website.

Guided by the tagline “Hit Harder,” HEVI’s new brand identity and website reinforce delivering uncompromising performance for hunters and shooters who demand the best.

See it here: HEVI® Industry Leader in Performance Shotshell Ammunition.

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