ICYMI: Industry News,
June 30–July 3, 2025

Sturm, Ruger & Company Inc. Announces Asset Purchase Of Anderson Mfg.

Sturm, Ruger & Company Inc. announced the asset purchase of Anderson Manufacturing. This strategic purchase includes Anderson’s manufacturing facility and machinery, and will provide Ruger the opportunity to work with a skilled and experienced workforce, strengthening its production capabilities and expanding its product offerings.

“This acquisition is an incredible opportunity to advance our long-term strategy and expand Ruger’s capacity,” said Todd Seyfert, president and CEO of Ruger. “We’re excited to welcome members from the talented team at Anderson Manufacturing and leverage their knowledge and infrastructure to better serve our customers.”

Ruger will not continue the Anderson Manufacturing brand or its firearms products. Instead, the company will integrate the facility’s capabilities into its broader operations, with a focus on launching new products, expanding Ruger’s popular product lines and growing its established accessories business.

For more info: ruger.com

U.S. Army Awards $4.9M Contract To FN America

FN America was awarded a $4.9 million contract to supply the U.S. Army with additional FN M240L medium machine guns. The M240L was originally adopted by the U.S. Army in 2010, after a joint development effort with FN to create a lighter, yet durable medium machine gun.

“The M240L continues the collaborative effort between FN, the U.S. Army and the individual soldier to provide the most effective weapon systems for the warfighter,” said Mark Cherpes, president and CEO for FN America. “The development saw the introduction of new materials along with new manufacturing techniques that have paved the way for the future generation of military equipment. We are extremely proud of this product and look forward to working with the U.S. Army to deliver against this contract.”

The M240 general-purpose machine gun (7.62x51mm NATO), derived from the FN MAG 58, was adopted by the U.S. military in the late 1970s, and has been in continual service since being introduced. FN has created multiple variants of the M240, including the M240 coaxial, the M240B, M240L, M240D and M240H models.

For more info: fnamerica.com

Thompson/Center Arms Celebrates 60 Years

Thompson/Center Arms is celebrating its 60th anniversary in 2025. Since 1965, T/C Arms has built a legacy rooted in craftsmanship, accuracy and the pioneering spirit of American hunters.

“This milestone is more than just a celebration of 60 years; it’s a tribute to the hunters, shooters and partners who have helped shape T/C’s legacy,” said Gregg Ritz, president and CEO of Thompson/Center Arms. “Our past fuels our passion for the future — and we’re just getting started.”

To commemorate its 60th anniversary, T/C Arms will unveil limited-edition anniversary apparel and collector memorabilia honoring the brand’s rich heritage. Celebrations will also include a historical social media campaign and giveaway collaborations with “One Good Shot,” the journal of the Thompson/Center Association.

For more info: tcarms.com

Crow Wholesale Launches ClayStorm Shotshells Target Ammo

Crow Wholesale has launched ClayStorm shotshells, a new line of U.S.-manufactured target ammunition designed to deliver consistent performance at an accessible price point. Available exclusively through Crow Wholesale, ClayStorm offers a full range of 12-gauge and 20-gauge options ideal for trap, skeet and sporting clays.

Designed for clay shooters who require reliable performance at a reasonable price, ClayStorm shells are meticulously crafted to deliver effective target-breaking patterns, minimize fouling and ensure consistent cycling. The shotshells are proudly made in the United States, ensuring supply chain stability, strict quality control and reduced tariff exposure.

“We’re proud to partner with Fiocchi to bring ClayStorm to our customers,” said Shawn McGuire, VP of sales at Crow Wholesale. “This product represents our commitment to providing high-quality ammunition at competitive prices, making it accessible for all shooters.”

Chris Tinkle, VP of Sales at Fiocchi of America, said, “By combining Fiocchi’s manufacturing expertise with Crow’s deep understanding of the clay target market, we’ve developed a product line that meets the demands of serious shooters while remaining accessible to everyone from casual club shooters to high-volume competitors.”

For more info: crowwholesale.com

DRIVE. Organizational Solutions Firm Debuts

DRIVE. Organizational Solutions is excited to announce the launch of its leadership and organizational development firm, founded by firearms industry veteran Kristi Elrod. DRIVE. is dedicated to helping firearms, hunting and sport shooting companies grow strong leaders, retain talent and improve performance from the inside out.

“So many companies are struggling to keep their best people and grow their next generation of leaders — especially women,” said Elrod. “DRIVE. was created to address that head-on, with solutions that work in the real world, not just on paper.”

DRIVE. Organizational Solutions provides customized leadership development, executive coaching, team performance consulting and employee engagement strategies rooted in evidence-based organizational psychology. With deep industry knowledge and a people-first approach, DRIVE. aims to set a new standard for how companies attract, retain and develop talent — especially women in underrepresented roles.

For more info: driveorgsolutions.com

Savage Announces Summer Sale for Retail Partners

Savage Arms’ Summer Sale offers $250 off Savage branded apparel and merchandise kits for retail partners. This is payable by co-op allowance or as a standard order.

The Summer Sale features the one-stop shop branded apparel kit, an essential tool for retailers looking to enhance their product offerings. Simplifying the process of stock replenishment, this kit allows retailers to purchase branded apparel and its display through only one SKU and one price.

The kit includes four T-shirt designs and four ball cap styles, all made from the highest quality materials. Retailers will receive 12 caps per style and 30 shirts per style, ensuring a robust selection for customers. Each shirt will come in two small sizes, three medium, 10 large, 10 XL and four additional 2XL sizes.

“This promotion is a perfect way for retailers to take advantage of the summer shopping season and get shelves stocked up before the fall,” said Beth Shimanski, Savage Arms VP of marketing. “With the combination of stylish apparel and a visually appealing display, retailers can create an inviting shopping experience that encourages customers to explore the Savage brand.”

In addition to the impressive product selection, Savage is offering a $250 discount on its one-stop shop branded apparel kit. This discounted price is not only competitive but also 100% payable via co-op allowance, making it an attractive option for retail partners. Furthermore, the kit ships immediately, allowing retailers to stock their shelves without delay.

For more info: savagearms.com

Federal Launches Personal Defense Deals Rebate Program

Federal Ammunition announced a new rebate program for customers purchasing select Federal Premium Personal Defense handgun ammunition. The Personal Defense Deals rebate runs July 1 through July 31, 2025, giving customers the chance to earn up to $200 back.

“With this limited-time promotion, concealed carry holders and home defenders can stock up on some of our most trusted Personal Defense loads while also saving money,” said Federal’s Director of Trade Marketing, Jill Karolewski.

To qualify, customers who purchase at least two boxes of eligible Federal Premium Personal Defense handgun ammunition and will receive a rebate of 20% of the purchase price, with a maximum rebate of $200 per person or household.

Qualifying handgun products are limited to HST, Hydra-Shok, Hydra-Shok Deep, Practice & Defend, HST Micro and Hydra-Shok Low Recoil.

For more info: federalpremium.com

Remington’s Golden Saber Savings Rebate On Select Self-Defense Loads

Remington Ammunition’s latest consumer rebate offer, Golden Saber Savings, is available July 1 through July 31, 2025. This limited-time promotion offers customers up to $200 back on purchases of select Remington self-defense handgun ammunition.

“With Golden Saber Savings, we’re giving customers a chance to stock up on our trusted self-defense handgun loads while getting serious value back,” said Remington Senior Manager of Trade Marketing, Bart Biedinger.

To qualify, customers must purchase at least two boxes of eligible Remington Golden Saber self-defense handgun ammunition. They will receive a 20% rebate of the purchase price, up to a maximum of $200 per person or household.

Qualifying Golden Saber products include Golden Saber Defense, Golden Saber Bonded and Golden Saber Defense Bonded.

For more info: remington.com

Speer’s Summer Savings Rebate On Handgun Ammo

Speer Ammunition is giving shooters another reason to stock up this summer with its latest rebate promotion: Speer Summer Savings, available July 1 through July 31, 2025.

For a limited time, customers who purchase at least two boxes of eligible Speer centerfire handgun ammunition will receive a 20% rebate on the purchase price, with a maximum rebate of $200 per person or household.

“With this rebate, we’re rewarding shooters who count on Speer for consistent, real-world performance,” said Speer’s Director of Trade Marketing Jill Karolewski. “From self-defense to duty use, Speer offers proven terminal ballistics and reliability when it matters most—now with extra value for our loyal customers.”

Only select products are eligible. See official terms and conditions for complete details.

For more info: speer.com

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