ICYMI: Headlines From
Feb. 28–Mar. 4, 2022

Henry Repeating Arms Celebrates 25 Years

Henry Repeating Arms made its first shipments in March of 1997. Twenty-five years later, it’s one of the country’s leading firearms manufacturers.

Headquartered in Rice Lake, Wis., the company employs over 550 people and operates three manufacturing facilities in Wisconsin and New Jersey. Henry manufactures over 200 different rifles and shotguns in a wide variety of calibers and finishes for hunting, home protection, collectors, and a wide variety of shooting sports endeavors.

“Without a doubt, we would not be here celebrating 25 years of success without the hard work and dedication of every Henry Repeating Arms employee, several of whom have been with me since day one. They are the heart and soul of the company,” says CEO and Founder Anthony Imperato. “And to all of Henry owners around the world that chose to make us a part of their lives, thank you, we are eternally grateful.”

Company President Andy Wickstrom says, “I am incredibly proud to have been involved with Henry for 24 of the 25 years that the company has been making and shipping guns, but I feel an even greater sense of pride when I look to the future. Henry fans and customers have a lot to look forward to this year and beyond.”

Throughout the year, Henry Repeating Arms will be celebrating 25 years with the release of several limited-edition models — including the Golden Boy “Silver Anniversary” Edition, a special edition of the New Original Henry, a 25th-anniversary edition of the H001 Classic Lever Action .22 and more. It will also be donating 1,000 Golden Boy “Silver Anniversary” Limited Edition rifles to raise $1 million in support of active-duty and military veterans’ organizations, law enforcement and first responder organizations, pro-Second Amendment organizations, shooting sports education groups and wildlife and habitat conservation entities.

For more info: henryusa.com/25-year-anniversary.

Southwick Associates Reveals 2021’s Most Popular Brands

As Americans continued to enjoy the outdoors in 2021, purchases of hunting and shooting equipment remained strong as well. Southwick Associates completed more than 11,000 hunter and recreational shooter surveys in 2021 through their online HunterSurvey and ShooterSurvey consumer panels and identified the top brands purchased in the market.

A sampling of some of the most frequently purchased brands in 2021 include:
• Traditional Rifles – Savage
• Air Rifles/Air Guns – SIG SAUER & Crosman
• Handgun Ammunition – Blazer
• Rifle Ammunition – Federal
• Reloading Press – MEC
• Reloading Components – Hornady
• Scopes – Vortex
• Red Dot Sights – SIG SAUER
• Trail Cameras – Cuddeback
• Game Feeder – Moultrie
• Scent – Dead Down Wind
• Benches & Rests – Caldwell
• Clay Targets – White Flyer
• Gun Cleaning – Hoppe’s
• Slings – Magpul
• Shooting Stick – Primos
• Choke Tubes – Carlson
• Magazines – Magpul

Results of the Southwick Associates consumer tracking study are available in the Hunting & Shooting Participation and Equipment Purchases Report. This in-depth resource tracks hunting & shooting participation and equipment purchases for approximately 100 products. Purchase information includes the percentage of sales across different types of stores, brand purchased, price paid, and demographics for hunters and shooters buying specific products. Additional participation information tracked includes total days spent per activity, type of hunting/shooting activity, preferred species, and where they hunt. Reports are available both as a single annual report, or as a subscription to quarterly reports through the year.

For more info: southwickassociates.com.

IHEA–USA Welcomes Savage Arms As A Supporting Partner

The IHEA-USA has partnered with Savage Arms to elevates the benefits for both organizations and volunteer hunter education instructors.

This partnership provides funding to the IHEA-USA to promote safe hunting and shooting initiatives in 2022. Additionally, Savage has offered IHEA-USA volunteer hunter educators discounts on its firearms.

“It’s a very exciting time for the IHEA-USA. We have just launched our Firearm Fundamental courses teaching safe firearm handling,” said Alex Baer, executive director of the IHEA-USA. “Partnerships like this demonstrate how committed the firearms industry is to safety and building a responsible firearm public. Savage’s commitment to our programs is much appreciated, and we thank them for their valuable support.”

“At Savage, we understand that educating new hunters and shooters is a large undertaking. The IHEA-USA is critical to the proper teaching of firearms safety and ethics to the next generation of sportspeople,” stated Beth Shimanski, Savage Arms director of marketing. “We’re excited to support IHEA in their efforts to create a new wave of responsible hunters and shooters.”

For more info: ihea-usa.org, savagearms.com.

Unity Tactical Joins FPC As Benefactor Member

Firearms Policy Coalition (FPC) announced Unity Tactical, a designer of weapon system integration solutions headquartered in Broussard, La., has joined FPC’s Constitution Alliance family as a Benefactor Member.

“Unity Tactical is proud to support Firearms Policy Coalition as they work to fight firearms legislation and regulatory actions threatening the fundamental rights of Americans,” said Jace Crosby, director of marketing for Unity Tactical. “We appreciate the overwhelming amount of time and energy FPC and their members expend every day to uphold our liberties and constantly provide the latest information regarding ongoing legal battles around the country. We encourage anyone concerned about their rights to stay informed and take action by joining FPC in the fight.”

“The generous support of liberty-defending leaders like Unity Tactical helps our FPC team continue to fight for maximal human liberty, the right to keep and bear arms and adjacent rights including free speech, privacy and due process,” said FPC President Brandon Combs. “We sincerely thank Unity Tactical and welcome them to the FPC Constitution Alliance family.”

For more info: firearmspolicy.org, unitytactical.com.

Smith & Wesson Recognizes 2021 Ambassador Dealers

Smith & Wesson Brands Inc. has recognized 20 of its top retailers across the U.S. as Ambassador Dealers for their outstanding performance in 2021. The Smith & Wesson Ambassador Dealer program recognizes retailers who serve as strong advocates for the Smith & Wesson brand and who continually support the growth of its brand and products.

“The partnership we have with our Ambassador Dealers is a truly special one; these dealers embody the Smith & Wesson core values and align with our brand vision. We recognize the hard work of our Ambassador Dealers and look forward to many years of continued partnership and success,” said Sue Cupero, Smith & Wesson VP of sales.

To be selected as a Smith & Wesson Ambassador Dealer, retailers were required to meet specific criteria of outstanding sales performance, retailer training, custom marketing strategies, and more.
In recognition of these Ambassador Dealers, each was presented with an awards package and is now recognized as an Ambassador Dealer on Smith & Wesson’s Dealer Locator. New Ambassador Dealer retailers will be selected annually.

List Of Smith & Wesson’s 2021 Ambassador Dealers:
• Big Boy’s Gun, Ammo & Range, Oklahoma City, OK
• Carolina Caliber Company, Winterville, NC
• Dance’s Sporting Goods, Colonial Heights, VA
• Gary’s Pawn & Gun, Columbus, MS
• Grice Gun Shop, Clearfield, PA
• Gunnies, Orem, UT
• Jay’s Sporting Goods, Clare, MI
• On Target Firearms & Indoor Range, Dracut, MA
• Reed’s Sports, Walker, MN
• Shoot Point Blank, Cincinnati, OH
• Simmons Sporting Goods, Bessemer, AL
• Simmons Sporting Goods, Bastrop, LA
• Smith and Edwards Co., Ogden, UT
• Specialty Sports & Supply, Colorado Springs, CO
• Sportsman’s Den, Shelby, OH
• Take Aim Guns, Palm Harbor, FL
• The Armories, Kissimmee, FL
• The Heritage Guild, Easton, PA
• Turner’s Outdoorsman, Rancho Cucamonga, CA
• Van’s Sporting Goods, Brandon, MS

For more info: smith-wesson.com.