Newsmakers September 2022

RubLine Marketing Adds Staff

RubLine Marketing welcomed Graphic Designer Nicole Lowe and Digital Marketing Specialist Maddie Inman.

Lowe will serve RubLine’s roster of clients by creating logos and graphics for a variety of media, developing branding guidelines and implementing innovative creative strategies.

Lowe previously worked as a branding and marketing consultant to businesses in a variety of sectors.

Inman will optimize full-scope digital advertising campaigns, develop a variety of creative content and manage social media profiles for RubLine’s clients.

She earned a bachelor’s in sports public relations from the University of Northern Iowa (UNI) and was a communications and sales an intern for UNI’s athletic department.

Streamlight Inc. Announces Changes

Streamlight Inc. welcomed Andrea Lofaso as regional manager – west for the company’s Industrial/Fire division and announced the promotions of Aaron Freund to director of sales — Industrial/Fire division and Donato Sasso to director — international business development.

Lofaso will work with independent sales representatives and distributors to increase revenues and expand the West Coast industrial and fire markets.

She joins the company from Cintas, as well as prior service in the U.S. Air Force.

Freund will develop the annual sales and operating plans for the Industrial/Fire division and direct the activities of its sales and regional managers as well as manufacturer representative agencies and distributor networks.

He joined Streamlight in 2012 as regional sales manager for the division.

Sasso is responsible for developing and executing annual sales strategy, focusing on business growth and extending the reach of Streamlight’s products internationally.
Sasso joined Streamlight in 2015 as international regional manager – Latin America.

Buck Knives Names CFO

Buck Knives named Jon Greeley as the new CFO. Taking the helm of the company’s financial, accounting and IT departments, Greeley will look to leverage his nearly 25 years of experience across multiple industries to further strengthen the iconic Buck Knives brand and its 120+ year knife-making legacy.

“Jon brings the Buck Knives team a strong leader to solidify our financial and infrastructure goals as we look toward the future,” said Lane Tobiassen, Buck Knives president.

Greeley was most recently CFO of East West Tea Company (Yogi). He is also a veteran of the U.S. Marine Corps.

PRADCO Outdoor Brands Appoints Director

PRADCO Outdoor Brands appointed Brett Basik to director of mergers and acquisitions. Basik will play a crucial role by leading efforts to acquire new brands and develop new partnerships.

Robert Schoenvogel, PRADCO Outdoor Brands president, stated, “[Basik] will accelerate our business development and acquisition-focused initiatives in this new role on our senior leadership team.”

Basik brings a strong background in accounting, investment banking and entrepreneurship to PRADCO.

He earned a B.S. in business administration in accountancy from Auburn University and an MBA from the University of Virginia’s Darden School of Business. He also served in the Army Reserves.

SAR USA Taps Territory Manager

As SAR USA’s new territory sales manager, Nic Dubbini will oversee the growth and expansion of the company’s accounts in his designated territory (Ohio, Pennsylvania, Michigan, Indiana and Kentucky) by developing and implementing key strategic incentives.

Mark Scelza, SAR USA national sales manager said, “Nic brings a new, fresh approach to this already highly talented sales team. [The] experience and vision he brings will serve him well in his new role.”

Dubbini was born and raised in Italy and now lives in the U.S. He has been involved in the firearms industry since 2017.

Creedmoor Sports Promotes Purchasing Specialist

Marcus Brown was promoted to the position of purchasing specialist for Creedmoor Sports.

“Having someone with both inventory management experience and a strong knowledge of the products and trends within our industry is invaluable for a company like ours,” said John Teachey, VP of operations.

Brown joined Creedmoor Sports in 2021 as a technical support specialist. Prior to joining Creedmoor Sports, he spent many years in inventory management and transportation logistics, most recently with Helena Agri-Enterprises.

Primary Arms Hires HR Director

Primary Arms welcomed Osvaldo “Ozzie” Cortes to the position of senior director of human resources. Cortes will undertake new projects to advance the business’ service provision and elevate company culture.

Marshall Lerner, founder and CEO of Primary Arms, shared, “[Cortes’] experience and professional accomplishments made him the ideal candidate for the position, and we look forward to implementing his strategies as we build on our team-driven culture.”

With over 20 years of experience in strategic human resources leadership, Cortes is an accomplished talent management professional with extensive expertise from both domestic and international operations.

CSSI Grows Team

Chattanooga Shooting Supplies Inc. (CSSI) announced the hire of Sandra Marks, an experienced procurement professional, and Sales Rep Charlie Belknap Hauan (not pictured).

Marks joins CSSI with more than eight years of experience providing data and analytics skills to manage multimillion-dollar purchasing budgets.

“Sandra brings a strategic focus on developing new supply chains, continued growth of vendor partnerships and sophisticated analysis,” said Ron Staffieri, CSSI president/CEO.

Belknap Hauan has experience as a sales representative at both the manufacturer level and distribution channel.

“Charlie will help strengthen our presence across multiple channels. We are excited to have her on the team to support our continued growth and national presence,” Staffieri shared.

Have new hires or promotion announcements to share? Send releases to: editor@shootingindustry.com

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