Primary Arms Taps Manager, Promotes Director

Primary Arms announced the addition of Kenneth Ross as senior creative manager, and the promotion of Wilson Calil to director of inbound marketing.

Ross manages the creation of all Primary Arms creative media, including graphic design, photography and videography. Most recently, he was creative director for Century Arms, and he spent 17 years with Crain Communications as a designer for publications.

Miranda Cook, Primary Arms’ director of outbound marketing said, “Ross’ years of industry creative experience will be a great support to all of our divisions, helping Primary Arms with a competitive creative direction toward all of our marketing efforts.”

Wilson will be overseeing important inbound marketing initiatives and strategies, including SEO, editorial management, market research, web content and email marketing. He joined Primary Arms in 2019 as digital marketing and acquisition manager.

Ozge Cumberland, Primary Arms’ senior VP stated, “Over the past year, Wilson has adopted and developed our digital marketing processes and team with innovative strategies. We are excited to see what is to come.”