ICYMI: Industry News
From Dec. 6 — Dec. 12, 2025
Sierra Bullets Announces 2026 New Product Lineup
Sierra Bullets announced its 2026 new product lineup.
Sierra’s Varminter line is changing to Sierra VarmintKing, and Sierra’s BlitzKing family is getting re-classified as the Sierra Tipped VarmintKing. According to sources, nothing about the products are changing. The product family names are being updated to better align with current naming conventions. This change improves clarity across the product lineup, strengthens brand recognition by reinforcing the “King” association with Sierra rifle products and makes product features more immediately identifiable.
Beginning in early 2026, all new products will be available at stocking dealers, major retail sporting goods stores, their websites and SierraBullets.com.
Gun Tote'n Mamas Launches New Avenue Large Satchel in Winter Bone
Gun Tote’n Mamas® (GTM), announced the new GTM-32/PBBONE Avenue Large Satchel. This bag is GTM’s most spacious silhouette yet, crafted from sustainably sourced USA top-grain cowhide in a soft matte pebble texture. Available now in the chic winter bone color.
The new GTM-32 is built for women who want maximum organization, versatile carry options and dependable security in their everyday routine. As a champion of women’s protection, the brand creates essential tools that help women live boldly and stay prepared.
The GTM-32/PBBONE Avenue Large Satchel is in stock and ready to ship at gtmoriginal.com.
Steiner’s T1Xi Selected as Top Performer in Texas Department of Public Safety Optic Evaluation
Steiner Optics announced the Steiner has been officially recognized as the top-performing red dot rifle optic in a recent Texas Department of Public Safety (DPS) evaluation.
Conducted as part of a statewide effort to equip officers with the most reliable sighting system available, the test sought a non-magnified red-dot optic capable of consistent performance under extreme operational conditions while meeting demanding requirements for ruggedness, battery life, zero retention, night-vision compatibility, and compatibility with the agency’s issued patrol rifles.
Engineered for professional use, the T1Xi features crystal-clear Steiner glass and three reticle options—a 60 MOA circle with 2 MOA dot, standalone 60 MOA circle, or standalone 2 MOA dot—providing both speed and precision from close quarters to extended ranges. A wide 24mm objective lens ensures an unobstructed field of view, while the optic’s lightweight 5.36-oz build minimizes burden on the rifle.
For more information about the Steiner T1Xi, visit steiner-optics.com.
XS Sights Introduces Fiber Optic Sights and Optic Plates for S&W Pistols & R3D 2.0 Sights for Ruger Security-380
XS Sights is now offering its advanced fiber optic sights and optic plates for Smith & Wesson pistols and it’s durable and reliable R2D 2.0 sights for Ruger Security-380 pistols.
Made in the USA, the XS Fiber Optic Sights durable steel sights with advanced fiber optic technology provide an aiming point with exceptional daylight brightness, making them an ideal upgrade for competition and training pistols.
XS Optic Plates for Smith & Wesson pistols are available to fit ACRO and RMR footprint optics.
Owners of the Ruger Security-380 can improve their target acquisition speed and accuracy by upgrading to XS R3D 2.0 night sights.
For more information, visit xssights.com.
Brad McIntyre Named New CEO Of Otis Technology
Otis Technology announced the promotion of Brad McIntyre to Chief Executive Officer, effective January 1, 2026. McIntyre currently serves as Executive Vice President and has been a dedicated member of the Otis team for over 25 years.
Throughout his tenure, McIntyre has been instrumental in developing and strengthening Otis Technology’s relationships with government/military and international partners. His deep understanding of these markets and his strategic leadership have helped position Otis as a trusted provider of mission-critical solutions across the globe.
McIntyre will succeed Bill Kleftis, who has served as CEO since 2022. Kleftis will remain with the company in an advisory capacity through Q1 2026 to ensure a seamless transition.
For more information, visit otistec.com and shooters-choice.com.
