Key Factors For Women

The number of female gun owners is growing. In order to capture their business, we need to keep the characteristics of their demographic in mind. Their hand size can be limiting. Some like bright colors opposed to the standard “black” usually offered. They also tend to be especially concerned with balancing secure storage (preventing a child’s access) and accessing a firearm quickly to protect loved ones.

Cleanliness is a huge factor for women. If a store has a clean appearance and smell, female customers will return. (If a gun store can’t maintain good housekeeping, how trustworthy are its firearm recommendations?)

Although women can be some of the most challenging customers, they can also be the most loyal and will invite their friends to enjoy their newest discovery. Women tend to be very inquisitive and are perfectionists. They want to take as many classes as are offered to help increase confidence.