Severing Ties

Capstone Precision Group, manufacturers of Berger Bullets and distributors for Lapua, Vihtavuori and SK products did just that. A customer of the CRM (Customer Relationship Management) software platform offered by this particular software company, Capstone took a stand by saying if a company doesn’t support the firearms industry, they were not going to support it, and immediately severed ties with the company.

Bill Gravatt, Capstone president, explained, “We would rather communicate with our customers by phone, email and handwritten notes before supporting software providers that grandstand in the name of political correctness.”

Capstone made the choice and started looking for companies that want to do business with the shooting sports industry. And there are plenty out there.