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Like Shooter’s World, Bristlecone Shooting Center in Lakewood, Colo., has made it a point to present their store/range as friendly and non-tactical. Co-Owner Jacquelyn Clark reaches out in different directions to connect with women where guns aren’t the norm.
“We get involved with a lot of women’s organizations,” she said. “Not just women’s shooting organizations, but some very mainstream female-focused events. Our chamber of commerce has a monthly Women in Business luncheon. We sponsor the silent auction with an in-kind donation, so we have a presence there. In return, we receive their mailing list and are able to connect with those women through direct-mail brochures and flyers.”
Clark shared her store is also “very involved” in the local PTA.
“We donate to their annual fundraiser with a package that includes educational classes, concealed carry classes for two or progressive classes from introductory to advanced. We include range passes, eye and ear protection and a little swag. The overall value is about $300. Since women are the driving factors at these fundraisers, it makes sense for us to be involved,” she added.
Surprisingly, Bristlecone has received no pushback for donating shooting packages to school fundraisers.
“It’s because they’re educational packages,” Clark explained. “The school gets the money raised from the silent auction and we get a new customer. It’s a win-win. They come to the range through an education entryway and once they see the inside of the store and what we offer, we convert them to a regular customer.”