Family Focus: Why More Moms Choose To Carry

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One of the primary motivations for moms who carry concealed is the ability to
safeguard their families without having to rely on others for their immediate
protection. As a result, training is going to continue to be of utmost importance
to this segment. (Image: SIG SAUER)

More moms are turning to concealed carry as part of their approach to their family protection plan. This shift reflects a growing societal focus on personal safety, with women and mothers increasingly taking proactive steps to protect themselves and their loved ones. As safety concerns rise, so does the desire for self-reliance and control over potential threats.

The Growing Trend (In Numbers)

The rise in concealed carry permits among women, especially mothers, is evident in recent statistics. 

According to a 2022 Social Science Research Network (SSRN) report, women made up 29% of permit holders in 15 states, an increase from 28% the previous year. The NSSF has documented a 77% rise in female gun ownership since 2005. 

While these figures don’t include mothers, there’s no doubt they’re there. And, as this movement toward concealed carry continues, it will trend up.

Why Moms Are Turning To Concealed Carry

One of the primary reasons mothers are embracing concealed carry is the rising concern about personal and family safety in an unpredictable world.

This is reflected in why Shauna Mahoney, owner of Moms Who Carry, has chosen to carry.

“I carry because I am the first line of defense for my family in an increasingly dangerous world,” she said.

With increases in crime rates, home invasions and highly publicized incidents of violence, many moms feel a growing need to ensure they can protect their loved ones and themselves. The ability to carry a firearm provides them with a sense of control and preparedness in the face of potential threats.

“As a mother, I carry a firearm to keep my daughter safe in an unpredictable world. Whether it’s the risk of kidnapping or encounters with aggressive animals while hunting, being prepared is important. It’s a smart choice for any mom who wants to protect her child and themselves,” stated Allie Butler, a brand creator and social media influencer. We see another key factor driving this trend is the desire for self-reliance. In situations where law enforcement may not be able to respond immediately, many mothers want the ability to promptly defend their families. 

Vermont Homeland Security has reported a child goes missing or is abducted in the U.S. every 40 seconds. Additionally, they reported more than 800,000 children are reported missing each year, and another estimated 500,000 go missing without being reported in the United States. How alarming is that? 

Rather than relying solely on external protection, moms are seeking ways to take their family’s safety into their own hands. My personal slogan in a mom-preparedness series I made on Instagram was “Be prepared, not scared.” Taking this responsibility can make all the difference in a critical situation. 

The role of social media in promoting concealed carry among moms cannot be underestimated. Online communities, influencers and advocacy groups like the Armed Women of America (formerly known as The Well Armed Woman) have helped create spaces where women can share their experiences, receive training advice and gain confidence and community. These platforms normalize the idea of an armed female taking control of her self-defense — providing resources and support for mothers and other women considering concealed carry as a means of protection.

Factors Influencing Their Decisions

Women are a buying force, which is being recognized by firearm manufacturers. They’re likely to innovate and design firearms marketed toward women. Beyond the guns themselves, we can expect to see a rise in the production of concealed carry accessories, such as holsters and bags designed for discreet, yet practical, carry by moms and women in general. 

From purses to holsters to carry-designed leggings, we are witnessing the industry adapt and manufacture carry items specifically designed for the vast female wardrobe. 

“I usually use my Moms Who Carry Fabriclip and Mod Wing IWB holster in the appendix position. I wear a lot of beltless pants and often wear the holster on my Comfort Concealment belt,” noted Mahoney. 

Growing awareness of Second Amendment rights and gun ownership laws has contributed to the rise of patriot mothers adopting everyday carry. With gun laws making headlines and being used as a hot-button issue out on the campaign trail in the lead-up to November’s election, they feel empowered to exercise those rights responsibly. Gun ownership is at the core of our constitutional rights; some feel it is their civic duty to exercise that right. 

The influence of media and personal stories continues to highlight how firearms have been used effectively in preventing harm. This provides both inspiration and reassurance to moms who may be considering concealed carry as a viable option for family protection. 

The Future Of Moms & Concealed Carry

With 29 states now allowing constitutional carry, barriers to carry have gradually been removed, which will likely lead to a further increase in moms choosing to carry. Of course, this is an opportunity for you, the dealer, if you offer training classes with a focus on drawing from concealment. 

Other courses focusing on situational awareness, responsible gun storage in the home and the legal aspects of defending one’s family will be popular additions to your training curriculum. 

Read more of Shooting Industry’s January 2025 Issue Now