Southwick Releases Annual
Shooting & Hunting Market
Size Report
The industry has been challenged with numerous demand and supply-side issues over the last few years. To help businesses understand the size of the hunting & shooting retail market, Southwick Associates has released a report estimating the more than $23 billion hunting & shooting equipment market.
After two years of unprecedented demand and supply issues, demand eased and retail inventory largely replenished in 2022. Sales were strong in the first part of the year, but softened in the last half as inflationary pressures and economic uncertainty inhibited consumer purchases. Although sales were down from the prior two years of the pandemic, NICS firearm background checks were the third highest on record, indicating a still higher than “normal” year for firearm sales.
“Many of the supply challenges presented in 2020 and 2021 improved through 2022,” said Nancy Bacon, Southwick Associates VP. “Although sales were down for most categories in 2022, many were still higher than pre-pandemic years. The new market size report will help businesses better understand the operating environment and where potential opportunities lie.”
The new “Hunting & Shooting Retail Market Size Report” includes both retail unit and dollar sales estimates of more than 80 products directly associated with hunting, recreational shooting, and personal protection. In addition to the accessories categories, firearms and ammunition markets are broken down by various attributes such as caliber/gauge, action type, the primary purpose for consumers’ purchases and more.
For more information on Southwick’s market size report and to view a sample report, visit www.southwickassociates.com.
