ICYMI: Jan. 10–14, 2022


Armasight Relaunches In 2022

Armasight will officially launch the brand under new ownership and leadership at SHOT Show 2022. Armasight returns to the market with a number of products, several strategic alliances and exclusive distribution arrangements with The Third Bull & Co. and USIQ Inc.

Founded in 2011, Armasight was acquired in 2016 and operated by FLIR through the end of 2019, when it ceased operations. In June 2020, the Armasight brand and intellectual property was acquired and added to the Ecentria portfolio. Armasight will continue the tradition of quality and innovation in developing and manufacturing products for military, law enforcement, search and rescue, hunting and outdoor recreation.

Dmitry Rocklin, an industry veteran of 25+ years and co-founder/president of Armasight when it was originally founded in 2011, has joined the new company as head of product. Armasight has manufacturing, assembly and product service facilities located in the United States, and leverages numerous aspects of Ecentria’s Platform in its go-to-market strategy.

“Armasight is an excellent fit with Ecentria,” commented Mark Levitin, CEO of Ecentria. “The addition of Armasight’s product development acumen and manufacturing expertise to OpticsPlanet, The Third Bull & Co. and USIQ’s penetration into Consumer, Commercial, and Government channels is the realization of Ecentria’s vision and mission to be Purveyors of Gear for those who play, work, and serve with passion.”

The Third Bull & Co. has assumed exclusive commercial distribution rights for the civilian market, while USIQ Inc. is the exclusive distributor to U.S. and foreign militaries and government agencies.

For more info: armasight.com.

Celerant Integrates With Fortis

Celerant Technology has announced a partnership with Fortis (formerly BLUEDOG), a leading payment and commerce technology provider. By integrating Celerant’s point of sale and eCommerce software with Fortis, dealers can accept all major forms of payment, centralize sales and customer data from all channels, and process transactions quickly and securely with competitive pricing and no hidden fees. Dealers can also process firearm sales, and ensure compliance through Celerant’s integrated digital bound book.

“Celerant has supported the retail industry for many years, and our partnership is a natural fit,” stated Greg Cohen, Fortis chairman and CEO. “In today’s world, merchants really need to provide the flexibility, speed and security their customers demand. Celerant provides all the right tools that retailers need, and we believe integrating our commerce payments platform with their software is exactly what clients need to be even more competitive in the new year.”

By integrating with Fortis, dealers can have payments easily accepted and processed directly with next-day funding — making reconciliation quick and seamless. Fortis addresses the unique challenges of the outdoor and pawn industries, and processes firearm sales, including Title II/Class 3 and manufacturers.

“With more and more dealers expanding their businesses online, and industry trade shows back on schedule, it’s important to have multichannel payment options that can process transactions in any environment,” stated Ian Goldman, Celerant president and CEO. “Fortis is well-known in the firearms industry, and partnering with them provides our dealers with yet another great option to process payments.”

For more info: celerant.com/firearms, fortispay.com.

Otis Technology Partners With Daniel Defense

Otis Technology has partnered with Daniel Defense to provide custom cleaning gear for their firearms.

Interest in working together was kindled when Daniel Defense began utilizing the Otis B.O.N.E Tool in their armorer courses. The two companies have developed a catered M4 cleaning kit: the DDM4 Cleaning Kit, which is now available to all Daniel Defense customers.

“At times, our MILE (Military and Law Enforcement) Team is requested to provide turnkey solutions,” said Joe Marler, Daniel Defense L.E. sales manager. “This can be as simple as adding an optic or sling, but at times, we’re asked to provide a complete rifle package that includes everything an end user would need — and that includes weapons care,” “We’re happy to be partnering with Otis on a DDM4 Cleaning Kit which we will be offering to all of our customers. The kit is simple, straight to the point, and has everything our customers will need to perform critical weapon maintenance and cleaning.”

“It has been exciting to work with their team and we’re looking forward to continued collaboration,” added Mollie Martin, Otis Technology’s L.E. sales manager.

OEMs interested in partnership opportunities can reach out to [email protected] to get started.

For more info: otistec.com.

SAAMI, USDOT-PHMSA Develop Guidance For Ammunition & Components Shippers

The Sporting Arms and Ammunition Manufacturers’ Institute (SAAMI) announces a collaborative effort between the U.S. Department of Transportation, Pipeline and Hazardous Materials Safety Administration (PHMSA) and SAAMI has resulted in the development of educational resources that provide guidance for shippers of ammunition and components.

This PHMSA-SAAMI collaborative effort is timely and important because with the increased demand for ammunition and components, the amount sold online and shipped by small distributors, retailers and individuals has increased dramatically. By providing this information, PHMSA and SAAMI will help to ensure that shipments of small arms ammunition and components are done safely and in accordance with existing requirements under the Hazardous Materials Regulations.

The document, called “The Facts on Small Arms-related HAZMAT,” provides information on determining what items are considered hazardous materials, what “EX Approvals” are and how they are used, packaging of explosives, shipping smokeless and black powder, shipping primers/percussion caps, shipping ammunition and empty primed cases, and shipping using the “Limited Quantity” (“LQ”) exemption.

“This public-private initiative between PHMSA and SAAMI, in response to changes in the marketplace, demonstrates the continuing efforts of the firearm and ammunition industry to maintain high standards of safety in all aspects. Our goal is to remind everyone engaged in the business of shipping small arms ammunition and components that it’s their responsibility to ensure their shipments are in full compliance with relevant regulations,” said Joe Bartozzi, SAAMI president and CEO.

For more info: saami.org.