ICYMI: Industry News,
June 2–6, 2025

“Trijicon Days” Offer In-Store Customer Experience

Trijicon Inc. announced the launch of Trijicon Days — a nationwide in-person experience designed to connect customers directly with the brand at key partner dealers.

Running May through July, Trijicon is partnering with local retail partners across the country to bring the full Trijicon experience to customers. With over 70 optics on display, including reflex sights, variable power scopes, thermals and night sights, consumers will have the chance to get hands-on with Trijicon’s extensive lineup of Brilliant Aiming Solutions.

“Trijicon Days is a powerful way for us to connect with our customers and retail partners on a personal level,” said Gary Sweet, VP of sales and marketing. “By coming directly to stores across the country, we’re giving people an opportunity to experience the performance, innovation and quality that sets Trijicon apart.”

Guests will receive free Trijicon promo items, have a chance to win a Trijicon Credo 1-8×28 or Trijicon RCR red dot sight, and can speak directly with Trijicon product experts who can help them find the perfect optic to meet their individual needs.

Trijicon Days is currently scheduled at the following locations:

Sat., June 7, 10 a.m. to 4 p.m. — The Sharpshooter, Corpus Christi, TX

Sat., June 14, 9 a.m. to 4 p.m. — Pinnacle Sports, Gilford, NH

Sat., June 21, 9 a.m. to 8 p.m. — Parro’s Gun Shop & Firearms, Waterbury, VT

Sat. June 28, 11 a.m. to 6 p.m. — Gunworld, Burbank, CA

Sat., July 12, 9 a.m. to 5 p.m. — Oregon Rifle Works at SafeFire Indoor Shooting Range, Camas, WA

For more info: trijicon.com

NSSF Welcomes 10 New Patron Members

Ten new companies have been approved as NSSF Patron Members in the first half of 2025 — the highest level of membership support offered by the organization.

Patron Membership is reserved for companies that go above and beyond in supporting NSSF’s mission to promote, protect and preserve hunting and the shooting sports. These organizations are not only making a significant financial investment through their dues, but they are also deeply engaged in the NSSF’s work, supporting key initiatives, participating in events, exhibiting at the SHOT Show and helping to educate and connect the broader industry.

The companies joining NSSF as new Patron Members so far this year are 1791 Gunleather, AXON Enterprise Inc., Benelli USA, GForce Arms, Mira Safety, MTM Molded Products Co., PARD USA, Primary Arms, Revelyst – Outdoor Performance and SKB Cases

“These 10 companies are demonstrating true leadership in our community,” said Joe Bartozzi, NSSF president and CEO. “By joining at the Patron level, they are committing to the long-term strength and unity of our industry, and we’re honored to have them stand with us.”

In return for their support, Patron Members receive a robust package of benefits including legislative advocacy, premium brand visibility, exclusive research access and priority opportunities for business development and networking.

For more info: nssf.org

Gun Tote’n Mamas Continues Support Of Armed Women Of America

Award-winning Gun Tote’n Mamas continues its longstanding sponsorship with Armed Women of America (AWA). Since AWA’s founding in 2013, GTM has proudly supported the organization and has consistently participated in every national.

“We are proud to stand alongside Armed Women of America,” said Claudia Chisholm, president of Gun Tote’n Mamas. “Going on 12 years, our unwavering partnership is rooted in the shared passion for empowering women, from their first steps in gun ownership through continued firearms education. We’re excited and committed to keeping our .50 Caliber Level of supporting AWA’s mission and celebrating the strength and success of women in firearm safety and self-defense.”

AWA is dedicated to equipping women with the skills, education and confidence necessary for personal protection. Through its partnership with GTM, AWA continues to expand its mission by offering specialized training, educational events and community support tailored specifically for women.

As one of the largest non-profit women’s shooting organizations in the United States, AWA provides a welcoming, inclusive environment that fosters responsible firearm ownership and helps women, especially those new to shooting, overcome fear and gain confidence through structured programs and local chapter engagement.

The organization supports nearly 5,000 chapter members across 42 states. Among them, 515 volunteer chapter leaders help organize over 2,000 local and regional events annually.

“At Armed Women of America, we believe in building strong partnerships that truly serve the women we represent. Gun Tote’n Mamas shares our passion for safety, empowerment, and practical solutions. Together, we’re not just offering products — we’re creating a culture of confidence and preparedness for women at every stage of their journey,” said Jan Ennenga, executive director of AWA.

For more info: gtmoriginal.com, armedwomen.org

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