ICYMI: Industry News
From Sept. 6–10, 2021


NSSF was very vocal in its opposition to President Biden’s nomination of David Chipman — a fervent gun
control lobbyist — to lead the ATF. It even produced its first-ever commercial that aired in West Virginia and
Maine to urge a “No” vote from potential swing votes, Sens. Joe Manchin (D–WV) and Angus King (I–ME).

President Biden Withdraws ATF Director Nomination

NSSF is pleased to learn of President Joe Biden’s decision to withdraw the nomination of David Chipman to become the Director of the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF).

NSSF led the opposition to Chipman’s nomination. Mr. Chipman is clearly unqualified to lead ATF due to his employment as a gun control lobbyist for Everytown for Gun Safety and Giffords Law Center to Prevent Gun Violence. He had previously testified on Capitol Hill in favor of gun bans, gun registration and gun control policies that were not in keeping with the Second Amendment rights of law-abiding citizens. He also made denigrating remarks about the 8.4 million first-time gun buyers last year, calling into question his ability to fairly and evenly apply the law as written and firearm regulations.

“We believe strongly that ATF needs a Senate-confirmed director to lead the brave men and women of ATF,” said Lawrence G. Keane, NSSF Senior Vice President and General Counsel. “David Chipman is not that person.”

The firearm industry hopes The White House will now nominate a qualified candidate who possesses executive leadership experience and will apply the law without a political agenda. NSSF has supported every prior nominee in the past, including President Barack Obama’s nomination of B. Todd Jones and more recently President Donald Trump’s nomination of Chuck Canterbury.

For more info: nssf.org/government-relations.

Celerant Partners With ClearSale To Help Dealers In Fraud Fight

Celerant Technology has integrated with ClearSale, which is now available for Celerant’s e-commerce platform to provide online fraud protection. The application is easy to install, and empowers dealers to automatically detect suspicious transactions, prevent fraudulent chargebacks and approve more online sales.

“ClearSale provides protection for over 4,000 businesses world-wide; and we’re excited to expand our footprint by integrating with Celerant’s eCommerce web platform,” stated Denise Purtzer, ClearSale VP of partnerships and alliances. “Celerant’s customers can take advantage of ClearSale to provide an even better consumer experience by approving more orders, and only declining the orders that are truly fraudulent.”

“As online shopping continues to climb, firearm dealers are seeing more fraudulent orders for scopes, optics and other accessories,” stated Zeke Hamdani, Celerant director of web services. “ClearSale not only detects these fraudulent orders, they allow more ‘good’ orders to go through while offering a deeper analysis on suspicious orders. This enables our firearm dealers to increase revenue on sales that may have been overlooked or automatically declined, and provide a safer online shopping experience for their customers.”

For more info: celerant.com/clearsale-promo-ffl.

Outdoor Edge Launches New Website

Outdoor Edge has launched a newly designed website. The website address remains the same, outdooredge.com.
Designed with the user experience in mind, the site includes many new features to help visitors quickly and easily navigate the site and variety of products offered by Outdoor Edge. In addition to the special products feature section, the new site includes links to the Outdoor Edge Instagram, a wild game recipe library with a new recipe added every other Wednesday, company history and optimized image processing for quicker load times on all devices.

“Our goal during this design process was to create a more valuable, user-centric and responsive resource across all platforms and devices,” said Will Morgan, Outdoor Edge marketing director. “Specifically, we wanted to focus on making it easier for users to learn about our products and locate the ideal product for their specific needs.”

For more outdooredge.com.

AAC Announces Brand Relaunch

Advanced Armament Corporation (AAC), known as “The Silent Authority,” has just announced a major organizational relaunch and restructure of the suppressor brand. This brand initiative represents a new chapter for the organization and its consumers, as well as for the advancement of firearm suppressor technology, service, and innovation in the military, law enforcement and civilian markets.

JJE Capital Holdings, which owns several brands in the shooting and outdoor industries, recently purchased AAC with the mission to strengthen the brand and to reaffirm its dedication to customer support. To maintain brand continuity and to ensure forward engineering and customer service under the newly established brand, AAC will be staffed with a deep bench of suppressor industry professionals and AAC alumni, including Senior Program Manager Ben Bachmeier.

“We’re fortunate to have acquired the former Advanced Armament Corporation intellectual property and brand name,” Bachmeier said. “This has given us the opportunity to start fresh with people who have been involved with and have been passionate about this brand for a long time, including myself.”

AAC will provide service and repair of all legacy suppressors from the Advanced Armament Corporation brand and provide a new Lifetime Warranty for all new suppressors manufactured under the relaunched brand.

As part of the brand relaunch, AAC will be updating its website in the coming months and standing up a new Customer Service Center at its corporate and operational headquarters in Huntsville, Ala..

For more info: advanced-armament.com.

Update On Russian Sanctions — It’s Official

Effective Sept. 7, 2021, the State Department published a notice in the Federal Register on Russian sanctions.

Any ATF Form 6s applications to permanently import Russian-made firearms or ammunition pending as of 12:01 a.m. Sept. 7 were denied and no new Form 6s will be processed going forward until and unless the sanction is lifted.

To read the notice as it appears on the Federal Register, visit: https://bit.ly/3hhc4eA.