ICYMI: Industry News
From Sept. 1–5, 2025
Weatherby Marks 80th Anniversary With Special Releases
Sept. 1, Weatherby Inc. marked its 80th anniversary. Founded in 1945 by historic wildcatter Roy Weatherby, the company has remained family-owned and is now led by third-generation owner Adam Weatherby.
To honor eight decades of innovation and tradition, Weatherby is introducing two special releases: the Mark V 80th Anniversary Commemorative Rifle — chambered in one of Roy’s original magnum cartridges, the .300 WBY Mag. — and a limited return of retro ammunition boxes. Together, these offerings blend the past, present and future of Weatherby.
The 80th Anniversary Commemorative Rifle pays tribute to Roy Weatherby’s legacy with a classic look reflecting the company’s storied history while incorporating modern features and materials, creating a beautiful blend of past and present. This unique rifle embodies the craftsmanship and forward-thinking designs that have defined Weatherby for 80 years.
Notable attributes of this heirloom-quality rifle include: an engraved Mark V titanium action, an engraved straight-fluted bolt with a checkered bolt knob, an engraved BSF carbon fiber barrel, an engraved Accubrake DST, exhibition-grade Monte Carlo walnut stock with rosewood caps and maple spacers, a custom protective hard case and more.
In addition, Weatherby is bringing back three of its most beloved ammunition box designs in a limited run: Tiger Box (.300 WBY Mag.), Whitetail Box (.257 WBY Mag.) and Fox Box (.224 WBY).
“These releases are about more than just products; they’re about celebrating the legacy my grandfather began 80 years ago. The 80th Anniversary Commemorative Rifle and the return of our retro ammo boxes honor where we’ve been, while pointing to where we’re going. These products truly blend past, present and future,” said President Adam Weatherby.
For more info: weatherby.com
New NSSF Member Benefits From OtterText & OtterWaiver
NSSF announced a new member benefit through a partnership with Otter Technologies, provider of OtterText and OtterWaiver — two leading platforms built exclusively for the firearm industry.
NSSF members now receive exclusive discounts on both services:
OtterText: Waive the $400 onboarding fee + 10% off all monthly plans
OtterWaiver: 5% off all monthly plans
OtterText is the only text and email marketing platform that guarantees SHAFT compliance, allowing firearm retailers, ranges and manufacturers to grow their customer base with confidence. The platform offers pre-built automations for abandoned carts, win-back campaigns, review generation and loyalty — all designed for businesses facing strict carrier restrictions. OtterText also integrates with top POS and e-commerce platforms, including Shopify, BigCommerce, WooCommerce, AIM, AXIS, Celerant, Lightspeed and more.
OtterWaiver is a digital waiver solution for firearm ranges and training facilities. It offers fast, legally compliant e-sign collection, seamless integrations with major POS systems and robust customer data tools for improving operations and reducing risk. Since 2020, OtterWaiver has helped hundreds of NSSF-aligned businesses streamline waiver management and improve customer experiences.
“Otter Technologies has built solutions that directly serve the compliance, communication, and operational needs of our industry,” said Samantha Hill, NSSF director of member services. “We’re proud to welcome them as a provider in our Member Benefits Program, and we encourage all members to explore how OtterText and OtterWaiver can help them grow more efficiently.”
For more info: nssf.org
GunsBroker.com Debuts Seller Spotlight Series
GunBroker.com has launched its new Seller Spotlight Series on FFLUnleashed.com, the GunBroker.com-powered platform dedicated to supporting FFL dealers. Sellers on the GunBroker.com platform vary, and this series shares the diversity of GunBroker.com’s family of sellers.
Launched in 1999, GunBroker.com has grown into an online destination for firearms, gear and outdoor products, while also supporting related services such as gunsmithing, firearms training and guided hunts. Beyond access to a national marketplace, GunBroker.com empowers dealers through innovative tools like custom storefronts, banner advertising and tailored email campaigns.
FFLUnleashed.com, created specifically to support licensed dealers, provides business insights, marketing tools and educational resources designed to help sellers succeed in today’s competitive environment. The new Seller Spotlight Series hosted on FFLUnleashed.com underscores GunBroker.com’s commitment to its dealer community, highlighting partners who leverage the platform to grow their businesses and strengthen customer relationships.
Featured sellers include The Armories, BackWater Guns, BlouCreations LLC, SK Guns and Sportsman’s Legacy.
For more info: GunBroker.com
Guns.com To Launch Gun.com Auctions This Fall
This fall, online firearm retailer, Guns.com, will officially launch Guns.com Auctions — an elevated auction experience designed to eliminate the frustrations buyers have faced for years.
“At Guns.com, our mission has always been to deliver the best online shopping experience for millions of gun owners,” said Jen Simunek, Guns.com senior director of marketing. “With Guns.com Auctions, we’re taking everything customers love about Guns.com — our huge inventory, trusted dealer network and seamless purchasing — and bringing it to the auction block. We’ve listened to what gun owners want, and we’re thrilled to give them the auction experience they deserve.”
The new addition to the online retailer brings an enhanced firearm auction experience:
No ghost bidders. Every bid is from a registered user.
No reserve prices. Transparent bidding and no chasing reserves.
No post-auction hassles. Payments and transfers are handled securely through Guns.com.
No uncertainty. All firearms are backed by Guns.com’s trusted network of over 2,000 licensed dealers.
Guns.com Auctions will showcase a vast selection of pre-owned firearms from trusted sellers within its nationwide dealer network, giving buyers access to unique, high-quality, and rare guns. The platform leverages Guns.com’s industry-leading technology and customer service to make bidding simple, transparent and secure, while ensuring a smooth transfer experience to the customer’s local gun store. Gun owners can focus on winning the firearm they want and not fighting a flawed system.
For more info: guns.com
Dead Air Silencers Has “Hush Money” For Consumers
Suppressor manufacturer, Dead Air Silencers, is telling customers, “Don’t wait to get your suppressor. We’ve got some ‘Hush Money’ for you!”
The Federal government has eliminated the tax on suppressors. Unfortunately, the onerous $200 tax remains in effect until January 2026. Dead Air Silencers is offering consumers a way to offset the still-in-effect NFA tax with a $300 promotional code. This promotional code effectively cancels out the NFA tax and adds an additional $100 spending credit for qualified Dead Air Silencer suppressor purchasers.
Any legal U.S. resident over the age of 21 who purchases a qualifying suppressor between September 1 and October 31, 2025, from an authorized Dead Air Silencers dealer can receive a $300 promo code redeemable at DeadAirSilencers.com. The credit can be used to acquire needed adapters or mounts to use the suppressor across multiple firearm platforms, buy supporting hardware and accessories, range gear or apparel.
Note that this offer is available only for qualified suppressor purchases. Dead Air MASK and RXD22Ti suppressor purchases are not eligible for the Hush Money promotional code.
Qualifying suppressor purchases must include the purchase receipt and Form 4 listing the suppressor serial number. The Form 4 is part of the submitted proof of purchase.
For more info: deadairsilencers.com
