ICYMI: Industry News From
Nov. 27–Dec. 1, 2023


Shoot United Launches Rimfire Educational Video Series

Shoot United launched the sixth installment of its “Take Your Shot” educational video series. The latest series focuses on rimfire ammunition, firearms and shooting competitions. It is hosted by Wesley Stotts of Savage Arms and Travis Ishida of National Rifle League 22 (NRL22).

“Rimfire is one of the most popular starting points for people who are just learning to shoot,” said Jason Gilbertson, director of marketing for Shoot United. “We are grateful to have the support of Savage Arms and NRL22 in delivering this educational rimfire series. The content is valuable for people who are ready to start plinking at a shooting range, or, interested in rimfire competitions.”

The rimfire “Take Your Shot” series includes information on safety, the history of rimfire ammunition, the differences between rimfire and centerfire ammunition, popular rimfire cartridges, rimfire firearms and rimfire shooting competitions.

The videos can be accessed on ShootUnited.com as well as on the Shoot United YouTube channel.

For more info: www.shootunited.com

SCCY Firearms Debuts Dealer-Direct Program

SCCY Firearms has announced retailers can now place direct orders directly from SCCY. Dealers who participate in this new program will be able to take advantage of perks like no minimum order and guaranteed model availability.

“We value our dealers, and by ordering directly from us, you’re taking a significant step toward building a strong partnership with SCCY Firearms. We’re here to support your business growth and success every step of the way,” the company stated in a press release. “Whether you’re stocking up for your store or just want to get your hands on a single SCCY firearm, we’ve got you covered.”

For more info: www.sccy.com

Orion Wholesale Launches New Dealer Website

Orion Wholesale announced the launch of its new dealer website to better serve the needs of loyal and future customers. Improved navigation and more detailed product specifications help customers determine specific product options based on their requirements. Orion wanted to offer a whole new user experience to those who navigate its website.

Orion partnered with Coreware, which offers 24/7 access to Orion’s entire product catalog. The new Orion Wholesale website also features detailed product information, images and content to help customers in their browsing and ordering experience. By using improved functionality and enhanced content, the website is able to deliver a positive experience from start to finish. Customers now have the opportunity to view and research all products easily, including up-to-date rebates and sales programs. The API interface allows dealers to feed live inventory on their website and includes multiple options for purchasing.

For more info: www.orionfflsales.com

FN’s Season Of Savings Has Begun

FN America LLC announced its Season of Savings holiday rebate program is available now through the end of the year. This holiday season save big on the company’s most popular models like the FN 509 Tactical, FN 509 CC Edge, SCAR 15P and more.

Effective November 17 through December 31, 2023, purchases of qualifying new FN 509, FN 502 Tactical, FN Five-seveN MRD or FN SCAR 15P pistols will be eligible to receive up to a $200 FN manufacturer’s rebate. Cash rebate value is based on the eligible firearm purchased; exclusions apply.

• Purchase a new FN 502 Tactical pistol and receive a $50 rebate

• Purchase any new FN 509 Standard or MRD model and receive up to a $100 rebate

• Purchase any new FN 509 Tactical or Edge Series model and receive a $125 rebate

• Purchase a new FN Five-seveN MRD model and receive a $150 rebate

• Purchase a new FN SCAR 15P and receive a $200 rebate

For more info: www.fnamerica.com/promo

NSSF’s First Shots Program Adds New Incentives For Host Ranges & Partners

NSSF is expanding incentives to target-shooting ranges, firearm training instructors and other partners offering its First Shots program. This new comprehensive support system for First Shots hosts provides many benefits, including being able to recover startup costs and build program momentum. Hosts must be NSSF members to benefit from these incentives.

NSSF funding for First Shots partners, previously limited to marketing co-op efforts, is now available to qualifying NSSF member ranges, instructors and shooting sports organizations to help cover a variety of expenses related to First Shots hosting efforts. Hosts are eligible to receive $15 per First Shots participant, up to a maximum of $1,500. The amount of funding that qualifying hosts may be awarded is at the sole discretion of NSSF.

First Shots host must meet the following guidelines:

Be an NSSF member.

Schedule and offer at least three First Shots events or incorporate the First Shots-branded experience into the business’s customary offerings, even if it’s by appointment.

Provide NSSF with a post-First Shots report after each event, letting NSSF know how many people participated.

Support funds are available for programs hosted between December 1, 2023, and March 17, 2024.

In addition to these incentives, First Shots hosts can expect to receive the program’s traditional no-cost support materials, including eye and ear protection; Birchwood Casey Shoot-N-C targets, rimfire ammunition; up to $500 annually in monetary support for clay target and shotgun ammunition expenses; First Shots handbooks and other firearm safety literature for each student; $25 rewards coupon for each student for completing a survey, cost covered by NSSF, to use at the host range; and up to $3,000 in annual co-op advertising funds to promote First Shots event offerings

For more info: www.nssf.org/firstshots

RemArms To Consolidate Firearms Operations In Georgia

Founded in 1816, Remington Firearms (RemArms) operates as one of the United States’ largest domestic producers of shotguns and rifles. CEO Kenneth R. D’Arcy recently announced the company will consolidate its firearms operations in LaGrange, GA. This will align all firearms manufacturing with RemArms’ planned global headquarters and world-class R&D facility in Georgia.

“We are deeply saddened by the closing of the historic facility in Ilion (New York). We have a dedicated workforce at the Ilion facility, but maintaining and operating those very old buildings is cost-prohibitive, and New York’s legislative environment remains a concern for our industry. In the coming months, we expect to be working with our Ilion employees and their representative on transition issues,” said D’Arcy.

For more info: www.remarms.com

Federal Partners With Ruffed Grouse Society & American Woodcock Society

Federal Ammunition is continuing its longtime partnerships with the Ruffed Grouse Society (RGS) and American Woodcock Society (AWS) to help the organizations leverage their conservation work across the regions where these species flourish.

Jon Zinnel, Federal senior manager of conservation, said, “These great organizations are focused on the landscape-scale impact to woodland habitats where these game birds thrive. Their efforts and strategies are not only good for upland birds but for all woodland wildlife large and small.”

The RGS and AWS unite conservationists in places such as Minnesota, New York, Pennsylvania and many states east of the Mississippi River. The vision of these organizations is to create landscapes of diverse, functioning forest ecosystems that provide homes for wildlife and opportunities for people to experience them.

“We so appreciate Federal’s support of RGS & AWS forest habitat improvement efforts,” said Ben Jones, CEO of RGS and AWS. “There is much conservation work to do. We look forward to expanding this partnership into the future for even greater benefit for our woods and wildlife.”

Federal Heavy Field Game Loads are popular with grouse and woodcock hunters. Features include a high-quality round shot formulated for optimum hardness and improving pattern efficiency; brass-plated steel head and a one-piece wad to maximize payloads; select, high-quality propellant and non-corrosive primer for efficient, reliable ignition. The loads are available in 12- 20- and 28-GA options.

For more info: www.federalpremium.com, www.ruffedgrousesociety.org