ICYMI: Industry News
From Mar. 21 — Mar. 27, 2026
MSR Distribution and Celerant Integrate to Help FFL Dealers Sell More
Celerant Technology announced a new integration with MSR Distribution, a specialist wholesale distributor based in Las Vegas, NV, known for hard-to-find firearms and accessories. The integration allows FFL dealers to import MSR’s product catalog directly into their POS system and automate purchase orders. This software integration streamlines inventory management and expands their product selection without adding additional manual work.
Discover how the MSR Distribution and Celerant integration helps dealers grow their sales or to get started an account by visiting: www.celerant.com/msr-distribution/
GPO USA Enhances PASSION APO Spotting Scopes with Stay-On Zip Case
German Precision Optics (GPO USA) announced that every PASSION™ APO spotting scope, including the 16-48×65 APO and 20-60×85 APO models, now ships with a premium $99.99 custom-fitted Cordura® stay-on zip case at no additional charge.
The newly-included custom stay-on case is purpose-designed to remain on the scope for life, offering rugged protection from bumps, scratches and daily wear. The case features a zip-on/zip-off design, a removable snap cover, and a snap-zip ocular cover providing secure, weather-resistant defense while in the field or on the trail.
The PASSION APO series blends high-performance German-engineered optics with field-ready durability. Both the compact 65mm and the large objective 85mm APO models feature apochromatic lens systems, advanced coatings for bright, high-contrast images, and robust magnesium housings ideal for nature observers, birders, hunters, and outdoor enthusiasts.
Visit www.gpo-usa.com for more information.
Starline Brass Now Offering 35 Whelen and 22 Creedmoor
Starline Brass has added two more rifle calibers to a growing line-up of high-quality rifle brass: the 35 Whelen and the 22 Creedmoor. Starline’s 35 Whelen and 22 Creedmoor brass is produced to the same demanding quality control standards that Starline has become known for.
Based off the venerable 30-06 Springfield, the 35 Whelen is another wildcat-turned-factory chambering success story. The .35 caliber cartridge is, with proper bullet selection, well suited for any of North America’s big game.
The 22 Creedmoor is a necked-down version of the popular 6.5 Creedmoor. Able to use a wide range of bullet weights, from blistering-fast light bullets to bullets that are heavy-for-caliber, the 22 Creedmoor is an excellent choice for both varmint hunting and long-range shooting.
For more information visit starlinebrass.com.
Davidson’s Introduces Two New Exclusive Performance Center M&P Shield X Models
Davidson’s newest exclusives developed in partnership with Smith & Wesson represent the very first threaded barrel Shield X pistols from Smith & Wesson’s Performance Center.
Borrowing aesthetics from the M&P SPEC V series, these new exclusives give the blue PVD finish treatment to both the controls as well as the 4.1 inch 1/2×28 threaded, fluted barrels.
The optic-cut slide has been redesigned with a new serrations design, gray Armonite finish, and features S&W’s ClearSight slide cut that diverts gases forward and away from the optic. This completely redesigned slide is exclusive to Davidson’s.
The Ameriglo Trooper square-notch black serrated rear sight is paired with an Ameriglo Trooper front night sight featuring a “Fire” ring and green tritium.
Both models come with one 13-round and one 15-round magazine.
For more information, dealers can access Communications Center at DavidsonsInc.com.
Remington’s 2026 Limited Edition Bullet Knife, King of the Mountain, Now Shipping
Remington announced the availability of its 2026 Limited Edition Bullet Knife, King of the Mountain. This collector-focused release continues Remington’s long-running Bullet Knife tradition and is now shipping to dealers nationwide.
The 2026 King of the Mountain Bullet Knife is the first fixed blade in the Remington Bullet Knife series and is built to feel as good in the field as it looks in a collection. It features a fixed 440A stainless blade, an authentic stag bone handle, and the unmistakable inlaid Bullet shield.
Each knife is hand-honed and hand-stropped at the factory and includes a genuine leather sheath for product protection and ready-to-use carry. With a 3 1/2-inch blade length and an 8 1/16-inch overall length, this limited-edition knife is designed to be used, displayed, and passed down for generations. The 2026 Limited Edition Bullet Knife, King of the Mountain, includes a leather sheath and has an MSRP of $179.99.
Remington Ammunition products are available at dealers nationwide and online. For more information on Remington ammunition and to sign up for product news and special offers, visit www.remington.com.
