ICYMI: Industry News
From June 24–28, 2024


Brownells Partners With Task Force Expedition For Fundraising Campaign

Brownells joined forces with Task Force Expedition (TFE) for a fundraising initiative featuring a summit on Mount Kilimanjaro. From June 27 to July 8, 2024, five dedicated teams will be guided by TFE, a nonprofit championing the support of military personnel, first responders and Second Amendment rights. This unique adventure unites industry sponsors and nonprofits to generate vital funds, with proceeds fairly allocated among the five participating organizations.

Brownells is sponsoring Team Special Operations Wounded Warriors (SOWW) on this summit. SOWW provides outdoor experiences and therapeutic retreats for wounded U.S. Military Special Operations Forces, many of whom have received the prestigious Purple Heart Medal. Founded by Special Forces veterans, local businessmen and outdoorsmen, SOWW aims to bridge the gap from military service to civilian life, offering support and appreciation for their sacrifices.

“By supporting Task Force Expedition and Special Operations Wounded Warriors on this expedition, Brownells is helping to shine a light on the challenges our special operators face. We are focused on providing the support needed to tackle issues like operator syndrome and depression, so they can regain control and find peace after their service to our country,” said President Pete Brownell.

The participating teams and sponsors are:

Team Special Operations Wounded Warriors (SOWW) sponsored by Brownells

Team American Suppressor Association Foundation (ASA) sponsored by SilencerCo

Team Frontline Healing Foundation sponsored by Crye Precision & Staccato

Team Special Operations Care Fund (SOC-F) sponsored by Elevated Silence

Team UK sponsored by Edgar Brothers and Reptilia

For more info: taskforceexpedition.com, brownells.com

SAF Releases 50th Anniversary Video Series

The Second Amendment Foundation (SAF) announced the release of a video series commemorating SAF’s work over the past 50 years.

The unique video series, titled “Reflections: Five Decades of SAF’s 2A Advocacy,” will take viewers on a historical journey of SAF, showcasing its commitment to defend, secure and restore the Second Amendment.

A total of 18 videos will be released, each offering a unique perspective on the organization’s work over the past five decades. The videos will be shared weekly on SAF’s website and social media platforms, leading up to a longer-form video scheduled to release on Aug. 26, SAF’s official anniversary date.

“This video series is a great way to showcase SAF and celebrate 50 years of Second Amendment advocacy,” said SAF Founder and Executive Vice President Alan M. Gottlieb. “The series is a testament to the dedication and perseverance of SAF and celebrates the countless members, donors and corporate partners who have supported us over the past five decades.”

Video interviews were conducted with some of the top Second Amendment advocates, scholars and attorneys across the nation who provide a unique history of not only SAF, but Second Amendment case law.

“When Alan started SAF 50 years ago, he laid the foundation for an organization that would become a driving force in defending our right to keep and bear arms,” said SAF Executive Director Adam Kraut. “This video series is a tribute to SAF’s past 50 years, a celebration of our present and a glimpse into our future.”

For more info: saf.org

Walther Extends Federal Ammo Consumer Promo

Due to popular demand, Walther Arms Inc. is extending its current Federal Ammunition consumer promotion. Now, consumers will have until July 31, 2024, to purchase an eligible Walther handgun and to receive complimentary Federal Punch Ammunition.

Tier One: Purchase any Walther P22 handgun and receive 200 rounds of Federal Punch .22 LR ammo (MSRP: $47.96).

Tier Two: Purchase any Walther WMP and receive 100 rounds of Federal Punch .22 WMR ammo (MSRP: $53.98).

Consumers must submit a valid receipt showing they purchased the specified Walther handgun model within the giveaway dates/time frame (between 5/1/24 and 7/31/24) and submit a picture of the label on the box showing the serial number on or before August 31, 2024. Ammunition redemption will take 2–5 weeks for processing and handling.

Only one redemption per serial number is allowed. Multiple redemptions will be allowed to consumers who purchase multiple pistols. Dealers are also encouraged to submit a redemption for their consumers if assistance is needed. Must be over the age of 18 to participate and follow all state, local and federal regulations. This promotion excludes VIP and IOP discounts.

For more info: waltherarms.com/freeammo

Lipsey’s Launches SIG SAUER P365 2A Editions

Lipsey’s has partnered with SIG SAUER to offer a new, exclusive lineup of 2A SIG P365 pistols with a donation to benefit organizations that fight to preserve and advance Second Amendment rights.

This collaboration is designed to support Second Amendment organizations and the recipients of the donation change annually. The Second Amendment Foundation (SAF) is the flagship partner for 2024. A $25 donation will be made to SAF for every exclusive 2A Edition P365 sold in 2024.

Lipsey’s will exclusively distribute three different SIG P365 models: the P365, P365XL and P365-XMACRO COMP. All three models come in Coyote Tan with 2A prefix serial numbers, an extra magazine and a double-sided SIG/2A commemorative coin.


Brett Frey, Lipsey’s VP of sales and purchasing, stated, “We’re really excited to launch this project and partner with SIG to raise funds for worthwhile organizations that touch on different aspects of protecting and advancing Second Amendment causes. The fantastic work that the Second Amendment Foundation does makes them a perfect fit to be our inaugural recipient.”

“We are honored to be the inaugural beneficiary of this great collaboration,” said SAF Executive Director Adam Kraut. “The money raised through this initiative will certainly help us continue to fight those who wish to trample our constitutional rights. We are grateful to Lipsey’s and SIG SAUER for their continued commitment to SAF and their dedication to supporting our right to keep and bear arms.”

All three SIG SAUER P365 Lipsey’s exclusive models will be distributed immediately.

For more info: lipseys.com/crm/2AP365, saf.org