ICYMI: Industry News
From July 19–23, 2021


SilencerCo’s “American Gun” Campaign Reveals Diversity Of American Gun Owners

SilencerCo launched “American Gun,” a series of videos featuring vastly different kinds of gun owners around America to illustrate the commonality of firearms among people from all walks of life. The first video, “American Gun: The Realtor,” was released July 14. Additional videos will follow on a monthly basis.

In the premiere video, JoAnna, a single mother and real estate professional from North Carolina, tells SilencerCo why she carries concealed.

“Feeling the power that you have in your hand and what you can do with it is going to make you more of who you already are,” said JoAnna. “It’s not a weapon against someone, it’s protection for myself.”

“American Gun” is an intimate look at the foundation of American freedom, focusing on the right to bear arms and the vast diversity of people that exists among those who support the second amendment across this country.

The videos are featured on SilencerCo’s YouTube channel and social media platforms. They are meant to be shared and re-shared, sparking an honest conversation surrounding firearms.

For more info: silencerco.com,

Click Here to Watch American Gun: The Realtor

Range Systems Selected As Range Equipment Provider For SIG SAUER Experience Center

Range Systems announced its selection as the range equipment provider for the new state-of-the-art, 30-lane indoor range of the SIG SAUER Experience Center on the grounds of the SIG SAUER Academy in Epping, N.H.

Range Systems will be providing a complete range solution package, including the new industry leading Fortress custom lane dividers, patented Dura-Panel ballistic rubber sidewall protection, caliber electronic target retrieval systems, ProTacts bullet encapsulating baffles and safety ceilings.

SIG SAUER will also be utilizing the Range Systems Range Expander 180 to provide tactical 180-degree training within the indoor range. Range Expander 180 is a 180-degree downrange tactical firearms training system constructed of 3/8″ AR500 steel plate covered with patented Dura-Panel ballistic rubber, which allows for close-quarter combat training by being able to fire into the sidewalls. This allows customers to be downrange shooting 180 degrees and perform tactical move and shoot drills, even at point-blank distances.

Joe Bricko, director of sales at Range Systems said, “Range Systems is very excited to work with an industry leader like SIG SAUER. We are honored to partner with SIG in the next phase of their evolution in bringing a state-of-the-art indoor gun range to their legion of customers, trainers and operators. This new SIG SAUER Experience Center will provide a one-of-a-kind experience for its users.”

For more info: range-systems.com

U.S. LawShield Experiences Record-Breaking Growth Membership, Exceeds 700,000

U.S. LawShield announced record-breaking expansion and significant new customer acquisitions with membership exceeding 700,000. Targeted market demographics, strategic marketplace opportunities and new gun ownership continues to drive growth.

“With millions of Americans seeking gun ownership for the first time, U.S. LawShield provides a much-needed resource for education and protection,” said P.J. Hermosa, CEO of U.S. LawShield. “Satisfied customers are renewing at increased rates, and they enjoy a variety of member benefits, educational opportunities and the peace of mind we offer. Folks new to gun ownership have the most questions and need for knowledge, and we’re here to help them,” he added.

The backbone of U.S. LawShield is its army of Independent Program Attorneys. Members receive exclusive access to the U.S. LawShield AttorneyResponse 365 24/7/365 emergency hotline, where lawyers answer every call immediately.

“Our attorneys are well-versed in state-specific gun laws and Second Amendment legislation, and they answer more than 2,000 calls every month from people in crisis across the country,” said Hermosa.

For more info: uslawshield.com

Brownells Donates over $150,000 to Firearms Policy Foundation

Brownells donated more than $150,000 to the Firearms Policy Foundation, with money generated by the “Made in America” promotion at Brownells.com leading up to Independence Day.

The Firearms Policy Foundation is a 501(c)(3) organization that helps fund the Firearms Policy Coalition, a 501(c)(4) dedicated to defending the Constitution of the United States, especially the individual right to keep and bear arms.

The donation will help with the on-going struggle to restore and eventually expand constitutionally guaranteed Second Amendment rights for all Americans.

“I want to thank everyone who bought American to help save the 2nd Amendment,” said Brownells Chairman Pete Brownell. “We all benefit from the great work of the Firearms Policy Coalition.”

“On behalf of the FPC team and our members, we are humbled and honored Brownells and its amazing customers have so generously provided this significant funding for our critical pro-rights legal and education programs, including dozens of active lawsuits and new cases being prepared today,” said FPF Chairman and FPC President Brandon Combs.

For more info: brownells.com