ICYMI: Industry News From
Jan. 9–13, 2023


BERSA Announces U.S. Facility, New Website

BERSA has launched a brand-new website featuring all of the most popular BERSA products, plus the new American-made BAR15 rifles and BAR9 pistols.

The new website, bersa.com, offers customers a clean, modern, easy-to-navigate platform where the full pistol lineup is available and can easily be sorted by products, such as pistols, BAR, accessories and BERSA merchandise. The newly listed BAR products feature new AR-style rifles in .556 NATO, recently announced 300 Blackout and new AR-style pistols in 9mm and one in .556 NATO.

“The BERSA brand is completely relevant for today’s consumers,” said Rafael Del Valle, BERSA national director of sales. “We are excited to bring a fresh look to our consummate product line at the SHOT Show [Jan. 17–20] and online on our new website.”

For more info: bersa.com.

Fernandez Holdings Inc. Acquires KASH CA

Fernandez Holdings Inc. (FHI) announced the acquisition of KASH CA, which includes the Freedom Munitions, Ammo Load Worldwide and X-Treme Bullets brands, as well as LAX Ammunition retail locations. The purchase was finalized in Aug. 2022 in an amicable sale by the previous owner, Daniel Kash, to Fernandez Holdings Inc.

Since acquiring KASH CA and its affiliates, FHI has repositioned the company as Freedom Munitions, which is the primary manufacturer of well-known brands such as Freedom Munitions, LAX Ammunition, X-Treme Bullets and also comprises a division responsible for designing and building ammunition manufacturing equipment known as Ammo Load Worldwide.

X-Treme Bullets will maintain its manufacturing operations in Carson City, Nev., with an emphasis on plated bullets. LAX Ammunition will continue to serve as Southern California’s largest ammunition retailer and firing range. Manufacturing facilities throughout Idaho will still produce high-quality ammunition and components, while constantly engineering new designs and building high-end ammunition loading equipment.

Daniel Kash now serves as a consultant for the brands, lending his expertise in ammunition manufacturing and customer relations to further grow the businesses.

“The transition from KASH CA to Freedom Munitions has been seamless thus far. Dan Kash and I agree that this was a great move to solidify the future of this company as a premier ammunition, components and technology manufacturer,” said Toby Thill, who was promoted from general manager to president of the new organization in Aug. 2022.

For more info: fernandezholdings.com, freedommunitions.com.

Powder Valley Acquires Pro-Motion Distribution

Powder Valley, a supplier of reloading components, ammunition and accessories to retail and wholesale customers across all 50 states, announced the closing of its acquisition of Las Vegas-based Pro-Motion Distributing, a tech-enabled multi-category distributor of consumer and commercial products serving the e-commerce market.

“We’re thrilled to join forces with Pro-Motion,” said Bill Clinton, CEO of Powder Valley. “We’re passionate about shooting, hunting and the outdoors and see tremendous growth opportunity in this market over the next several years. The technology platforms offered by the Pro-Motion team brings world-class solutions for managing large product catalogs, significantly enhancing our ability to rapidly expand our product offering and improve our ability to serve customers.”

Promotion CEO Brian Malewicz added, “We’re excited to bring our technology capabilities and extensive product mix to the table and work with the talented team at Powder Valley to revolutionize the way sports and outdoor products are sold and distributed. This merger is a win for both companies and our customers.”

The merged company will be headquartered in Winfield, Kan. During the integration phase, both companies will continue to operate under their existing brands. Bill Clinton will serve as CEO, Brian Malewicz will be CFO and Paul Thiry will act as COO.

For more info: powdervalleyinc.com.

EOTECH Wins Contract To Supply Indonesian Armed Forces

EOTECH recently announced a sale of 1,000 of its sighting systems to the Indonesian Armed Forces.

Known as the Tentara Nasional Indonesia (TNI), the Indonesian military selected EOTECH’s Holographic Weapon Sight (HWS) and magnifier for use by the TNI(s) Special Forces unit, Komando Pasukan Khusus, also referred to as Kopassus.

“This sale represents a new level of confidence between EOTECH and the TNI. We’ve always had a level of penetration into the Indonesian market, but not to this degree,” said Frank Moss, EOTECH business development manager for Asia. “This recent acquisition represents the confidence in the quality, performance and reputation of EOTECH’s products.”

EOTECH is represented in Indonesia by Trident3 Adaptive Technologies Group SDN BHD, a Malaysian-based procurement management specialist.

The TNI can expect delivery of the EOTECH optics within the coming months.

For more info: eotechinc.com.