ICYMI: Industry News
From Dec. 2–6, 2024
Silencer Central Breaks Ground On New State-Of-The-Art Facility
Silencer Central has broken ground on an all-new warehouse and distribution center located adjacent to its headquarters building. The new 60,000-sq. ft. facility will house state-of-the-art inventory and distribution lines for all Silencer Central products, as well as research and development infrastructure, including an indoor shooting range.
“I am immensely proud of the hard work and dedication of our team,” said Brandon Maddox, Silencer Central CEO. “We recently celebrated a milestone of 100,000 suppressors shipped. Incredibly, by the end of 2024, we will have doubled that by shipping an additional 100,000 units, just this year. I am excited to see what the team can do with the added space and the technology we are building into the facility. In the end, it will greatly benefit our customers, which has been the goal all along — making the process of buying a suppressor simple and easy.”
The new building will house a completely automated warehouse system capable of fulfilling 2,000 orders per hour. Along with the speed automation brings comes an improvement in compliance with federal regulations, something that is vital to suppressor sales. In addition to the warehouse and distribution lines, the new facility will add to Silencer Central’s research and development capabilities by incorporating rapid prototyping technology and an indoor test range.
“When we set out to design the expansion, we knew that the level of technology we wanted and needed would be a first for South Dakota,” Maddox said. “I must admit, too, that I’m excited to see what we can do with the advanced R&D tools we are bringing in. It will allow ideas to go from the sketchpad to a working prototype in a fraction of the time.”
Moving the warehouse and distribution operations to a new building will free up roughly 20,000 sq. ft. of space in the Silencer Central headquarters, paving the way for additional staffing to keep up with the growth of Silencer Central and its business extensions, BANISH Suppressors and Delivered by Silencer Central.
For more info: silencercentral.com
Outdoor Stewards’ “Keepers Of The Wild” PSA Surpasses $1.5M In Earned Media
The Outdoor Stewards of Conservation Foundation (OSCF) “Keepers of the Wild” Public Service Announcement (PSA) has generated over $1.5 million in donated media value since its September 2024 launch.
As the largest media campaign to improve cultural acceptance of gun ownership, hunting and target shooting among the general population, the 60-second PSA features double-exposure visuals showing landscapes across the country and narration educating viewers on how hunters and target shooters have been primary funders of wildlife conservation for over 80 years.
“With research showing that the activities of hunting and target shooting have lost the support of more than ten million voting-age Americans in recent years, this messaging is more important than ever,” said Jim Curcuruto, OSCF executive director. “It’s time for the outdoor industry to wake up to the fact that we are losing cultural acceptance at an alarming rate. We need to reach beyond the choir with messages that highlight the vital contributions that gun owners, hunters and target shooters make to conservation.”
OSCF is working with project partners to distribute the “Keepers of the Wild” PSA to a network of 11,000 radio and television stations nationwide. The initial response has been overwhelmingly positive, with the PSA being picked up by stations nationwide. The campaign is projected to generate over $5 million in donated value and exceed 300 million impressions.
OSCF encourages organizations connected to hunting or target shooting to promote the PSA through newsletters, social media and website postings.
For more info: outdoorstewards.org
GunBroker Partners With Credova To Offer Enhanced Financing Options
GunBroker.com has a new partnership with Credova, a leader in Buy Now, Pay Later (BNPL) financing solutions. This collaboration introduces a transformative approach to purchasing firearms and accessories, making it easier and more accessible for both buyers and sellers.
With the integration of Credova’s solutions, GunBroker.com FFL sellers can now offer financing for their listings directly on the site as part of the checkout process. Credova’s BNPL option allows buyers to receive their items immediately while spreading their payments over time.
Credova’s application process includes comprehensive affordability checks to ensure financing is appropriate for the buyer’s financial situation, thus fostering responsible purchasing.
“The addition of Credova as a financing partner is a great benefit for GunBroker to bring to its buyers and sellers,” said Jared Smith, CEO of AMMO Inc. “It fits perfectly with our mission of helping connect firearms enthusiasts with the products they want to help them enjoy their passion and obtain those aspirational items with fewer hurdles.”
For more info: gunbroker.com
Brownells Donates To Special Operations Wounded Warriors
Brownells’ Veterans Day Week campaign successfully raised $120,000 for Special Operations Wounded Warriors (SOWW), thanks to the overwhelming support of its customers.
From November 11 to November 17, Brownells committed to donating 4% of all sales made at Brownells.com to SOWW. This week-long initiative allowed customers to join Brownells in giving back to the brave men and women of the Special Operations community who have sacrificed so much for our country.
“I want to sincerely thank our customers for participating in our Veterans Day fundraiser in support of Special Operations Wounded Warriors (SOWW),” said Pete Brownell, CEO of Brownells. “Together, we raised over $120,000 to help operators and their families on the path to a healthier future. Operator Syndrome claims far too many of our nation’s protectors, and any effort we can make to assist in their recovery and well-being is deeply meaningful and greatly appreciated.”
Special Operations Wounded Warriors is a non-profit organization that offers therapeutic outdoor experiences, professional therapy and other critical services to veterans of the Special Operations community, as well as their spouses and families. With a volunteer board that accepts no salaries, SOWW ensures donations are maximized to provide direct aid.
For more info: brownells.com
RETAY USA Announces Holiday Rebate On Gordion Models
RETAY USA announced an exclusive Holiday Dealer Rebate Program on all Gordion models. This limited-time promotion offers RETAY USA dealers the best deals of the year with a MAP holiday and a $30 dealer credit for every Gordion sold during the promotional period, running from Dec. 1, 2024–Jan. 15, 2025.
The Gordion semi-automatic is RETAY’s lightest-weight platform. Like the Masai Mara, it features the stout “Straight Line” Inertia Transfer action, coupled with the patented “Inertia Plus” bolt/Rollover Torsion Spring Action. The Gordion is built around a single-piece, all-alloy receiver, a premium “Plastic-Free” receiver, trigger and Integrated Trigger Guard and features RETAY’s “Easy Out” Magazine Unloading system. The heart of the Gordion is the “Dead Straight Deep Bore barrel” and out-of-the-box Factory-Lengthened Forcing Cone, which provides the densest, most accurate shot placement possible, and comes chambered in 12 GA 3″ and 20 GA 3″.
“This holiday season, we’re thrilled to give our dealers and their customers the opportunity to experience the incredible Gordion platform with unbeatable value,” said Christian Handy, CEO of Banshee Brands Inc., the parent company of RETAY USA. “The Gordion embodies our commitment to delivering innovative, high-quality shotguns that exceed the expectations of hunters and sport shooters.”
Dealers interested in participating in this exciting promotion can obtain the rebate form and additional terms by contacting JP Fischer, VP of Sales at RETAY USA, via email at jp_fischer@bansheebrands.com.
For more info: retayusa.com
The Mule Deer Foundation Launches The Blacktail Deer Foundation
The Mule Deer Foundation (MDF) has dedicated thousands of man-hours, funding and conservation work to Columbia blacktail deer and Sitka blacktail deer, and has announced significant strides in expanding its conservation work for the subspecies.
“I am excited to help lead an effort that introduces a new conservation partner, The Blacktail Deer Foundation, into the conservation community,” said Greg Sheehan, president and CEO of the Mule Deer Foundation. “Going forward, I believe our members, volunteers, stakeholders and staff will embrace this new organization, and I look forward to connecting with our new supporters who recognize the importance of blacktail deer herds, just as we do with mule deer and their habitat.”
The Blacktail Deer Foundation started off strong with a dozen “boots on the ground” conservation projects and more than $6 million of dedicated funding in blacktail deer range. Mule Deer foundation redirected current assets to focus on blacktail deer, including field biologists, fundraising staff, and 11 active chapters across California, Oregon, Washington, and Alaska. Another 32 new chapters of The Blacktail Deer Foundation have also been chartered.
The Blacktail Deer Foundation will seek to capitalize on the grassroots chapter building, on the ground conservation projects, and localized fundraising efforts the Mule Deer Foundation has perfected over the last 30 years.
The Mule Deer Foundation and Blacktail Deer Foundation are the only conservation groups in North America dedicated to conserving mule deer and blacktail deer and their habitat. MDF and BDF are strong voices for hunters, wildlife management and conservation policy issues.
For more info: blacktaildeer.org
