ICYMI: Industry News
From Aug. 23–27, 2021


NRA Annual Meeting Cancelled

Aug. 24, the NRA announced the 150th NRA Annual Meeting, due to be held Sept. 3–5 in Houston at the George R. Brown Convention Center, was cancelled — citing safety concerns for attendees, exhibitors and NRA staff.

In a press release, the NRA stated, in part:
“Due to concern over the safety of our NRA family and community, we regret to inform you that we have decided to cancel the 2021 Annual Meeting & Exhibits. This cancellation applies to all events and meetings that were scheduled in Houston. We will provide future notification regarding a rescheduled date for the annual Meeting of Members.

“The NRA looks forward to a Celebration of Freedom in Louisville in May 2022. In the meantime, we will support many other NRA local events and smaller gatherings – in a manner that is protective of our members and celebrates our Second Amendment freedom.

“We wish continued health and safety to our entire NRA family.”

To read the full statement, visit nraam.org.

SAR USA Brings 9mm Ammunition To U.S. Market

SAR USA by Sarsilmaz is now offering its NATO-inspired 9mm pistol ammunition to the U.S. market.

“This is an incredible opportunity to bring high-quality ammunition to new SAR firearm owners and a market desperate for it,” said Todd Pearson, SAR USA COO. “SAR ammunition is designed, engineered and manufactured to perform to the highest standards. This ammunition is the perfect complement to the rigorously tested and award-winning SAR pistol lines. This is another high-quality product offed by SAR USA.”

SAR 9mm NATO FMJ ammunition is made in Turkey and features brass casings and military-grade sealed primers. SAR 9mm ammunition is available in 50-round boxes in either 115-grain FMJ or 124-grain FMJ.

For more info: sarusa.com.

Winchester Debuts New Platform For First-Time Buyers

Winchester has launched a digital platform on Winchester.com built specifically for first-time ammunition and firearms buyers, as well as those just getting started in the shooting sports and hunting.

“More than 12 million people since the beginning of 2020 purchased a firearm for the first time, and that is in addition to the more than 56 million people in the U.S. who currently target shoot,” said Matt Campbell, Winchester Ammunition VP of sales and marketing. “We’re committed to helping educate people about the many topics surrounding firearms, ammunition, safety and more. Our audience is diverse and growing, and this platform will be an excellent resource.”

Features and content that will be included on the new digital platform are:
• Tips and training (shooting fundamentals).
• Safety and storage.
• Product recommendations/choosing the best firearm type and ammunition.
• Video and blog posts with entry-level topics.
• Skill-level filtering, allowing new shooters to filter by their own skill levels and find the most relevant content for their needs.
• A Where to Shoot section, where visitors can input their location and a list of local ranges (indoor and outdoor) — using data provided by NSSF — will be displayed.

For more info: winchester.com/new-shooters.

Elite Iron Launches New Website

Elite Iron, designer and manufacturer of firearms suppressors, Revolution bipods and accessories, has launched a new website.

Elite Iron’s new website boasts premium custom graphics and imagery as well as an improved layout for a more aesthetically pleasing browsing experience. The updated shopping cart feature has been categorized for easy navigation. The website design is focused to better showcase the quality and innovation of Elite Iron and give customers a more complete understanding of the products offered.

The new website is part of Elite Iron’s new overall branding campaign, and the goal of the campaign is to position Elite Iron as a national brand and leader in the suppressor industry.

The new Elite Iron website was designed and built by Blue August, a marketing, public relations and digital media firm specializing in the outdoors industry.

For more info: eliteiron.com.