ICYMI: Headlines From
May 30–June 3, 2022


Chattanooga Shooting Supplies Expands Distribution Center

As Chattanooga Shooting Supplies Inc. (CSSI) continues to expand its sales force across the nation, it is also expanding its distribution center. This onward and upward expansion includes adding an additional 40,000 sq. ft. of space to its current facility.

“We are investing in the future with our increased product mix, exclusives, continued expansion of our sales team and now, expanding our facility. We are using the latest technology to improve the employee experience as well as becoming more efficient for our dealers and vendor partners,” said Ron Staffieri, CSSI president and CEO.

For more info: www.chattanoogashooting.com

Celerant Introduced New Features For Dealers At Client Conference 2022

Celerant Technology, provider of point-of-sale and e-commerce for the firearms industry, recently wrapped up its annual client conference in San Antonio. After two years of virtual events, Celerant hosted #ClientCon22 in-person, reconnecting firearms dealers using Stratus Enterprise, industry partners and team members for three days of collaboration, training and unveiling new retail software features and integrations.

This year’s event featured industry partners including the NSSF, NASGW, Lipsey’s, RSR Group, FastBound, 4473 Cloud, Otter Waiver, Fortis (formerly BLUEDOG) and many others. Celerant’s partners networked and discussed their valuable integrations and ways in which dealers can streamline and automate their business, in-store and online.

Firearms dealers traveled from across the country to maximize their usage of Celerant’s retail software and learn about the latest, innovative features added to the platform, including electronic bound book enhancements, digital storage of e4473s, new distributor product feeds, range management module updates, SMS text message marketing and more. Interactive workshops focused on best practices for a wide-range of topics, such as min/max inventory levels, endless aisle of products online, vendor selection and strategy, firearms rental management and much more.

For more info: www.celerant.com

New NSSF Member Insurance Benefit From SAGE Program Underwriters

NSSF announced a new insurance benefit to its members provided by SAGE Program Underwriters.

NSSF members can access SAGE’s exclusive workers compensation program by connecting with a current insurance broker or by working directly with a SAGE agent.

“Our members are steadily contacting us requesting referrals for insurance companies who are not only friendly to our industry but competitive in cost and service,” said Samantha Hill, NSSF director of member services. “We are pleased to add SAGE to our list of trusted insurance providers. NSSF encourages its members to explore all the benefits we hand select for them.”

This new member benefit from SAGE Program Underwriters and the many business-solution providers offering NSSF members exclusive deals, programs and services can be viewed on NSSF’s website.

For more info: www.nssf.org

SK Guns Launches New Website And Rebranding Efforts Across All Channels

SK Guns announced the launch of its new website, www.skguns.com. The new website, dedicated to the cross-channel rebranding of SK Guns, showcases the new logo, and both new and existing firearms for sale under the SK Guns and SK Customs brands.

Through a strategic rebranding plan, the SK Arms VA and SK Customs brands now fall under the new name, SK Guns. SK Guns supporters can view improved galleries for all available custom-product details, information on their favorite firearms and see what is new and available from SK Guns and SK Customs. The new blog series, now live, showcases uniquely designed, custom-production firearms and the backstory associated with each limited-quantity piece.

“For more than 20 years, we have built first-class, limited-edition custom firearms,” said Simon Khiabani, owner and founder of SK Guns and SK Customs. “Our customer service experience will continue to remain the same. We are simply creating a new look and feel with the SK Guns brand in order to take the next step to further deliver our vision on what custom limited-edition we believe means.”

For more info: www.skguns.com

White Birch Armory Shooting Range Awarded NSSF Five-Star Rating

NSSF announced White Birch Armory has been awarded its Five-Star rating for range excellence.

Located in Dover, N.H., White Birch Armory is a service-disabled, veteran-owned small business offering a full-service experience to customers, from training, sales of firearms, ammunition and accessories and a new state-of-the-art range.

“White Birch Armory demonstrates a commitment to meeting the needs of its customers and providing them with a rewarding experience. For these and many other standout features, White Birch Armory is clearly deserving of the NSSF Five-Star Range Rating,” said Zach Snow, NSSF director of member development.

White Birch Armory boasts a 16-lane, 25-yard indoor shooting range that can accommodate shooters of varying abilities and provides an excellent environment for firearm training classes. A full offering of training courses are taught by a world-class team of instructors who come from both military and law enforcement backgrounds with decades of teaching experience.

Additional range features include a walk-up eatery, a VIP member lounge, firearm simulator and a 3,000-sq. ft. showroom.

“We are humbled to be recognized as a Five-Star Range by the NSSF,” said Sean Manning, owner of White Birch Armory. “The team at White Birch Armory works tirelessly to maintain a high standard while creating a positive environment in the firearms industry through training, education and meaningful interaction with our local community here on the seacoast of New Hampshire. We are proud and honored to have the opportunity to showcase all the hard work our employees have put forth to make this a safe and welcoming facility.”

For more info: www.nssf.org