ICYMI: Headlines From
June 27–July 1, 2022


Silencer Central Celebrates Grand Opening Of New Headquarters

Silencer Central announced the grand opening of its new facilities on June 28. Throughout the event, invited guests were able to tour the new space and celebrate the growth of Silencer Central and the business it brings to South Dakota and across the nation.

The ribbon-cutting ceremony took place at 5:30 p.m., followed by a sold-out concert by Silencer Central ambassador and country music artist Tyler Farr.

“It’s an exciting and humbling time for Silencer Central,” said Brandon Maddox, CEO of Silencer Central. “When we first opened our doors in 2005, we always dreamed of expanding and growing our business, and now it has become a reality. We’re honored to serve the hunting community and bring awareness to hunting suppressed, and we’re blessed to be supported by a dedicated community of enthusiastic outdoorsmen and women.”

For more info: www.silencercentral.com

NSSF Partners With Gearfire In Support Of Project ChildSafe

NSSF and Gearfire are pleased to announce a new partnership supporting Project ChildSafe and gun safety. Gearfire gives the industry the opportunity to support NSSF’s Project ChildSafe gun safety education program by offering retailers and ranges the ability to activate a round-up or donation option for their customers to use at checkout.

In a new video, Joe Bartozzi, NSSF president and CEO and chairman of the Project ChildSafe Foundation, and Eric Wille, Gearfire’s director of retail product management, announce the partnership. In the video, Wille illustrates how Gearfire’s clients can activate the Project ChildSafe donation option.

Gearfire provides a suite of technology solutions tailored to the firearm and outdoor sports industries which include e-commerce, point-of-sale, payment processing and consumer financing, as well as retail business intelligence. Gearfire is a preferred point-of-sale provider to NSSF’s Five-Star Ranges.

Gearfire said it is excited about giving its clients the opportunity to allow customers to support Project ChildSafe’s gun safety program. The software comes preloaded with all the information, and all the client needs to do is activate it.

Wille said, “The benefit of this partnership is a huge opportunity for the industry to support its flagship safety program and lead the conversation about real gun safety.”

“Safely handling and securely storing firearms is the number-one responsibility of owning a firearm, and our gun safety resources are in more demand than ever,” said Bartozzi. “We are really excited to launch our partnership with Gearfire, and we encourage industry retailers and shooting ranges to participate because firearm safety benefits everyone. We truly appreciate this amazing effort by Gearfire.”

For more info: www.nssf.org, www.gogearfire.com

Henry CEO & Founder Anthony Imperato (left) presenting Tunnel to Towers
Foundation CEO & Chairman Frank Siller (right) with the first donation of
Henry Repeating Arms’ $1,000,000 pledge.

Henry Kicks Off Million Dollar Pledge With Donation to Tunnel to Towers Foundation

In celebration of Henry Repeating Arms’ 25th anniversary, CEO and founder Anthony Imperato recently presented a $50,000 check to Tunnel to Towers Foundation Chairman and CEO Frank Siller. It is the first donation of a $1,000,000 Silver Anniversary pledge to various charities through the company’s Guns For Great Causes program.

The Tunnel to Towers Foundation was founded in December 2001 by the surviving siblings of Stephen Siller, a member of the New York City Fire Department whose heroic actions on September 11, 2001, resonate throughout the city and the country to this day. In honor of Stephen’s sacrifice, Tunnel to Towers pursues a mission of supporting the country’s first responders, military veterans and their families with mortgage-free homes, having supplied over 450 to date.

Henry Repeating Arms will offer 1,000 unique Henry Golden Boy Silver Anniversary edition rifles for sale in the coming weeks. Sold exclusively online, 100% of the proceeds will benefit charities supported by the company’s Guns For Great Causes program — including children’s hospitals, military veterans, law enforcement and first responder organizations, wildlife conservation, hunting and shooting sports education and pro-Second Amendment endeavors.

For more info: www.henryusa.com

Savage Arms Announces Partnership With The National Deer Association

Savage Arms announced a partnership with the National Deer Association (NDA). As an official NDA partner, Savage will support the organization in its ongoing efforts to ensure the conservation and preservation of wild deer, wildlife habitat and hunting traditions.

“The NDA plays a major role in the conservation of North America’s most beloved big-game animal,” said Beth Shimanski, director of marketing for Savage Arms. “The work the NDA is doing for the conservation of our wildlife and the future of our hunting opportunities cannot be understated. As a company with strong roots in the hunting community, Savage thanks the NDA and is proud to support their efforts.”

“We’re excited to gain the support of Savage Arms, a trusted and iconic brand among deer hunters,” said Nick Pinizzotto, president and CEO of the National Deer Association.

For more info: www.savagearms.com

Winchester Introduces New “Shooting Sports” Instagram Page

Winchester Ammunition announced the launch of its “Shooting Sports” Instagram page, a destination on social media that will appeal to the more than 60+ million recreational shooters in the United States as well as to Winchester’s brand loyalists throughout the world.

“The shooting sports have a positive impact on so many people’s lives throughout the world, and as a 156-year-old brand and industry leader, Winchester remains committed to delivering meaningful and engaging content,” said Matt Campbell, VP of sales and marketing at Winchester Ammunition. “This is an opportunity to provide content to a very targeted audience that is diverse and growing.”

The new Instagram page will be fully dedicated to providing cutting-edge content for all things related to the shooting sports. From backyard plinking to long-range shooting to organized competitive sports, some of the best shooting sports content the industry has to offer will be featured on this page.

In addition, content from Team Winchester, some of the most talented and competitive athletes and sport shooters in the world will also be featured on the page. From competitive pistol events to shotgun sports, including trap, skeet and sporting clays, Instagram users will find the latest updates and results on tournaments and state, regional and national championships as well as information on upcoming events.

For more info: www.winchester.com

Colt’s Manufacturing Company Continues Support Of Folds Of Honor

Colt’s Manufacturing Company is proud to continue its support of its Veteran Charity Partner, Folds of Honor. Since June 2015, Colt’s Manufacturing has been donating a portion of its proceeds from commercial and rifle sales to this organization.

Folds of Honor provides annual educational scholarships to military families of those service members killed or disabled while in active duty. Since its founding in 2007, Folds of Honor has awarded 35,000 scholarships, including over 6,500 in 2021–2022 alone. An impressive 91% of all funds donated to this 501(c)(3) non-profit organization go directly to these scholarships.

“We owe such a great deal to all of our nation’s veterans and their families,” said Paul Spitale, Colt’s Manufacturing EVP commercial business. “The sacrifices our veterans have made, and continue to make, defend and protect our nation and our freedoms. We at Colt’s Manufacturing can think of no better way to honor our fallen and disabled heroes than through our support of this noble organization.”

For more info: www.colt.com

5.11 Awarded 2022 Innovation Award For Footwear

5.11 Tactical was named winner of the 2022 Innovation Award in the footwear category for its A/T 8″ HD Boot from The Network American Association of Uniform Manufacturers & Distributors (NAUMD).

The NAUMD is a non-profit global network of companies that outfit hundreds of millions of workers around the world. Its annual Innovation Awards recognize unique designs, advanced technology and excellence within the public safety uniform, image apparel and workwear industry.

5.11 won the footwear category for its A/T 8″ HD Boot for its ability to distribute weight, improve stability and return energy to provide all-day performance while also offering protection from heat and the sun.

“Our product team puts a strong emphasis on leading with innovation and advanced technology to create the best products possible for our end users,” said Brendan Rynne, senior category manager, footwear for 5.11. “We are honored to receive this award as a testament to our many hours of work and dedication to creating the A/T 8″ HD Boot.”

For more info: www.511.com