ICYMI: Headlines From
April 4-8, 2022

RSR Group’s 2022 Spring E-Show

RSR Group’s 2022 Spring E-Show starts Tues., April 12 at 11:00 a.m. EDT, and concludes on Fri., April 15, 2022, at 11:59 p.m. EDT. This unique online event allows dealers to take advantage of deals and savings available only at rsrgroup.com.

Taking place entirely on the RSR Group website, the 2022 Spring E-Show will feature virtual booths from the industry’s leading manufacturers. Dealers who log in to visit the virtual booths will benefit from 24-hour access to all E-Show specials, including a first look at new products, limited-time dealer programs, daily prize giveaways and extended terms for qualified accounts — all from the comfort of their own home or office.

“For more than 40 years, RSR Group has delivered innovative programs and services to meet the needs of our shooting sports dealers. The E-Show is no exception, giving dealers the opportunity to participate in this one-of-a-kind virtual trade show event,” the company said in the press release announcing the E-Show.

For more info: rsrgroup.com.

GAT Marketing Honored As One Of America’s Fastest-Growing Companies

GAT Marketing, an outdoor and firearms marketing firm, has been ranked number 270 out of 500 as one of the fastest growing companies in North and South America by The Financial Times and Statista. This list of companies is ranked from 1–500 by Statista and The Financial Times through massive data collection and research of tens of thousands of different companies from around the Americas.

The Financial Times’ “The Americas’ Fastest Growing Companies” list is developed in partnership with Statista and recognizes the most innovative and fastest growing companies in the Americas. The growth rate was calculated based on the 2017-2020 revenue figures, and checked by Statista.

“GAT is honored by the ranking given to us by The Financial Times and Statista. We’re very grateful our work and success is being recognized, and it’s a testament to the hard work done by our entire team,” stated Charles Anderson, CEO of GAT Marketing. “GAT Marketing’s success has always been, and will continue to be based on its community and team. The results for our clients speak for themselves. Their increase in spend, along with the referrals to other companies, have allowed us to grow organically on the back of our success.”

For more info: gatmarketing.com

Viridian Announces Spring MAP Holiday

Viridian Weapon Technologies has kicked off a 30-day Minimum Advertised Price (MAP) holiday that allows and encourages discounts from regularly-enforced MAP Pricing. The incentive began April 1 and ends April 30, 2022.

“We appreciate all the support of Viridian brick-and-mortar and ecommerce retailers,” said Brian Hedeen, Viridian president and CEO. “This holiday is designed to allow our retailers the chance to get really aggressive and competitive. We also hope it creates demand and space for what’s to come — because we have some big announcements coming soon.”

Recent introductions from Viridian include the E SERIES Red Laser Sight for the Savage Arms Stance, the HS1 AR Handstop Infrared Laser and expanded line of Green Dot Optics. Green and Red E-Series Laser Sights were also just announced for the Springfield Hellcat Pro.

For more info: viridianweapontech.com.

Primary Weapons Systems Acquired By Vigilant Gear Holdings

Vigilant Gear Holdings has completed the acquisition of Primary Weapons Systems Inc., official as of March 21, 2022. Vigilant Gear Holdings, based out of Georgia, also purchased Lone Wolf Distributors (now Lone Wolf Arms) located in Priest River, Idaho, in 2019. While both Primary Weapons Systems and Lone Wolf Arms are in Idaho, they will be run independently as separate entities, according to Vigilant Gear Holdings officials.

Primary Weapons Systems (PWS) has been headquartered in Boise, Idaho, since its start in 2008. Dean Sylvester, PWS founder said, “I’m very happy with the acquisition. The values of PWS have always been innovation, quality and customer service. These values will continue to define PWS as it grows, and I feel confident Vigilant Gear Holdings will only grow these values and expand the reach of the PWS brand.”

In preparation of the acquisition, Vigilant Gear Holdings has invested capital into the business with the purchase of a titanium and stainless-steel 3D printer as well as a barrel blank manufacturing cell, furthering the ability of PWS to manufacture more than 90% of components in-house.

PWS CEO Nate Treadaway stated, “PWS is known as an evolutionary design and manufacturing company. Our goal is to continue pushing the envelope, while keeping the core values of the organization. We have a variety of innovative new products releasing throughout 2022, and we’re excited to branch out to different sectors in the firearms market.”

For more info: primaryweapons.com.

ATN Corp. Shipping 9,000 Night & Thermal Optics To Ukraine

ATN Corp. announces shipments of approximately 9,000 night vision and thermal optics are being shipped to Ukrainian forces in an effort to help them in the field.

“We’re happy to announce the speedy approval from the U.S. State Department and the Department of Commerce, along with the requisite licensing, for the purposes of shipping almost 9,000 night vision and thermal scopes and handheld optics for Ukrainian forces,” said Marc Vayn, ATN founder, chairman and CMO. “ATN has committed to making an unprecedented effort in this endeavor and is committed to shipping these units in the shortest time. Night optics are critical to the successful defense of Ukraine from the Russian invaders, and we’re confident this will be a large step in improving the capabilities of the Ukrainian forces in the field.”

Included in the upcoming shipment is the ATN BinoX 4T, the Smart HD thermal binocular with laser rangefinder. The BinoX is a fourth-generation bino with an ultra-sensitive sensor, 60 Hz with dual-core. It can record video, as well as several color palettes in black/hot and white/hot, as well as color modes, and with the press of a button, acquire range to target. The integrated laser rangefinder targets distances up to 1,000 y/m day or night.

Another product on its way to the Ukrainian forces is the ATN PS31-3 Night Vision Goggles. The ATN PS31-3 is a dual night vision goggle system that has become a standard for operators and tactical units around the globe. Enhanced capabilities are found in the new design of the binoculars’ night vision device (BNVD), and its enhanced field of view (FOV) — now at 50 degrees, giving a tactical team a superior advantage in the field.

“Additional night vision and thermal products are also included in this shipment, all providing a tactical edge for the Ukrainian troops,” said James Munn, ATN CEO. “Since the outbreak of this travesty, ATN has worked tirelessly to provide safety for our employees in the war zone, as well as committing almost half a million dollars through various donation platforms to help the Ukrainian troops and people.”

Vayn, leading ATN efforts from the facility in Bulgaria, responded with gratitude to Florida (R-FL-25) Congressman Mario Diaz-Balart. “These invaluable shipments, however, would not be possible, but for the assistance of a great number of our friends and well-wishers, with a special thank you given to our Honorable Congressman, Mario Diaz-Balart. Thank you for helping to cut the time of the normal bureaucracy to a bare minimum. We, and the Ukrainian people, owe you a debt of gratitude.”

For more info: atncorp.com.