Easy Wins for the Holiday Rush

Somehow it’s December already. Every year, we all know it’s coming, and every year it still manages to arrive like a surprise ambush. You’re trying to hit your end-of-year goals, and your customers are trying to check names off their lists, maybe picking up a little something for themselves in the process. The rush is real on both sides of the counter. The good news: You don’t need a full holiday campaign at this point. A few small, intentional moves can make the month run smoother for your customers and take some pressure off you as well.

When Everyone’s Rushed,
Everyone Wants Easy

December shoppers want gifts that feel thoughtful without demanding a lot of mental energy. They’re looking for items that make them feel smart, generous and efficient all at once. And the more you lower the barrier to making a decision, the more likely they are to act quickly and confidently.

That’s where simple, clearly marked gift displays shine. A table near the entrance with “Gifts Under $20” or “Gifts Under $50” eliminates the overwhelm. Pre-made bundles remove guesswork entirely. And offering items people rarely buy for themselves but genuinely appreciate receiving creates that “perfect gift” moment: upgraded hearing protection, cold-weather gloves, cleaning mats, bore snakes, lens wipes, pocket lights, extra magazines and more.

Practical gifts feel thoughtful because they anticipate someone’s needs. They support hobbies that help people decompress, spend time outdoors or share traditions with friends and family. After all, gun care is basically our own form of self-care. Anything that smooths the path toward range time, maintenance time or time outdoors feels meaningful.

Small Tweaks, Big Impact

The holidays don’t require a major merchandising overhaul, just a few quick adjustments that help customers feel grounded and guided.

A handwritten sign works perfectly when you’re short on time. A small display near the entrance, topped with a bow, ribbon or stocking, communicates “gift ideas here” before anyone says a word. Stocking-stuffer baskets filled with $5 to $15 items give shoppers an effortless place to start. Place them near natural pauses at the counter, beside the register or close to the exit.

Gift cards also deserve front-and-center visibility. Shoppers reach for them when they want the gift to feel personal but aren’t fully sure what to buy. Pairing the card with a small companion item, such as gloves, earplugs or a microfiber cloth, turns it into a ready-to-wrap present.

Don’t forget newcomers. December brings plenty of first-time visitors who may be stepping into a gun store with equal parts curiosity and nerves. A beginner-friendly endcap with safety basics, storage options and a clear “start here” sign helps them feel welcome instead of overwhelmed. These small touches take minutes but create a sense of clarity and belonging.

Use December Psychology to Your Advantage

There’s a moment in every shopping trip, online or in person, when a customer feels ready to finalize the purchase. Psychologically, it’s a moment of closure, but it’s also a moment of opportunity. Add-on items placed in checkout zones encourage that “oh, I should grab this too” instinct. Think batteries, targets, cleaning kits, winter-ready lubricants, multi-tools or cold-weather gear.

This applies online as well. If your website or point-of-sale system allows checkout suggestions or add-on prompts, December is the time to use them. Customers already want to finish the task cleanly and completely; a well-timed prompt can help them remember something useful without feeling upsold.

Practicality also resonates this time of year. Many customers genuinely enjoy giving useful, durable gifts — items that support time at the range or in the field, or simply make their hobby easier and more enjoyable. When you frame essentials as meaningful rather than mundane, customers feel good about adding them to their list.

Let Social Do Some of the Work

People scroll for ideas in December while procrastinating, taking a break or looking for inspiration. A quick post showcasing your gift bundles, stocking stuffers, winter gear or gift cards can nudge someone to stop by. You don’t need elaborate graphics. A little festivity, a little warmth and a simple message are enough to put your store on their mental map for the week.

Make December Feel Manageable, Meaningful and Profitable

You don’t need a massive holiday plan to make this season successful. You just need to meet customers where they are: rushed, hopeful, juggling lists and wanting to feel good about what they give. When you offer clarity, warmth and convenience, you help them choose gifts that feel personal and practical while giving yourself a smoother, more profitable December. Small tweaks can carry a lot of weight this time of year. And sometimes, that’s all the holiday rush really requires.