Rapid Gun Systems Helps You
Get Hunters “Field Ready”

Content Sponsored by Rapid Gun Systems

Hunting season is here, and every successful dealer will need two things to serve their contingent of hunters: 1) a selection of must-have firearms, bows, optics, camo, ammunition and safety equipment in inventory, and 2) a seamless customer experience. Rapid Gun Systems stands ready to help you better assist customers through its powerful point-of-sale (POS) solution and customized support to ensure your operation runs smoothly during peak periods.

With its turnkey operation, Rapid Gun Systems works behind the scenes to ensure you and your sales associates can focus on delivering exceptional customer service to hunters ready to take to the field. Larry Corbin, sales manager for the Buffalo Trading Company in Findlay, Ohio, highlighted how Rapid Gun Systems’ personalized service enabled his store to quickly resume business and better serve customers.

“We chose Rapid Gun Systems because these guys are really focused on customer service,” he stated. “We got a lot of one-on-one attention when we first installed the system, and this allowed us to get up and running quickly. We are sure we have the right system for our store. There isn’t a better gun store POS with all the features they offer.”

Here are three ways you can use Rapid Gun Systems’ capabilities to get hunting customers “field ready” this fall.

1. Suggested Product Bundling

One of the ways Rapid Gun Systems can help you add to your bottom line, and add value to the customer experience, is through touchscreen customization on its POS displays.

As a Rapid Gun Systems customer, you have the ability to advertise on your customer display to highlight impulse buys during the sale.

Products like mosquito repellent, neck gaiters, field wipes, scent dispensers, game calls and more can be featured as popular add-ons for sales associates to recommend during interactions with customers. Better yet, some products can be bundled together to increase value. For example, a knife can be paired with a sharpening kit and weatherproof case — taking the guesswork out of the equation for the customer.

Not only will these suggestions potentially increase the sales ticket to complement a firearm, bow, optics or other large purchase, it will also assist in getting your customer more prepared for his or her adventure out in the field. When asked by fellow hunters where they bought their gear, they can share how you and your team met their needs.

2. Loyalty Programs

As you well know, the start of hunting season represents a profitable time of year for the firearms business. Following deer season, there’s the allure of thermal hunting for predators and hog (where legal) and the start of the Christmas buying season with Black Friday, Cyber Monday and year-end sales events.

If your store doesn’t have a way to capture customer data throughout this period, you’re missing out on a treasure trove of information. Launching a customer loyalty program in tandem with hunting or year-end sales will enable your store to capture customer data to serve as a communication tool and build customer loyalty.

To help you turn first-time customers into repeat ones, the Rapid Gun Systems solution includes an integrated customer relationship management (CRM) feature — giving you the ability to send targeted emails to customers to offer coupons, VIP event invites, special offers and more. Rapid Gun Systems has integrations with Mailchimp, Constant Contact and Klaviyo — making it even easier to communicate with customers on a large scale. (If you have a range, why not develop a membership program and promote an introductory offer to your guests who visited this fall?)

Additionally, you will have the ability to see the effectiveness of email campaigns with margin analysis for the entire customer basket.

3. Gift Cards

Providing year-round benefits, gift cards are especially popular as the end of the year comes into view. Promoting store-branded gift cards to friends and families of established hunters can result in a gift card purchase, which can provide further opportunities to enhance loyalty from customers.

Not only do gift cards generate instant revenue, they can also encourage additional spending — as customers are likely to spend more than the value of a gift card while making their purchase. Further, a gift card can be redeemed at any time, so if a hunter has all he or she needs for the season already, the gift card can be used for the next season — giving your team every opportunity to expand the sale to include additional must-have accessories.

Rapid Gun Systems is in the “solutions” business — ready to offer comprehensive and customizable services to help you streamline your business operations. Call (619) 754-4100 or visit rapidgunsystems.com to learn more about how Rapid Gun Systems can develop personalized solutions to help you achieve your business goals.